- ISSUES IN THE MARKET
- Definition
- Consumer research
- Abbreviations
- MARKET IN BRIEF
- Steady market growth continues
- Convenience foods face competition from fast foods and takeaways
- Suppliers push forward with high NPD activity
- The freshness appeal works well for Frosta and Apetito
- Growth rates will slow in 2009
- INTERNAL MARKET ENVIRONMENT
- Key points
- The right choice?
- Cooking skills in decline
- Weekend eating habits
- Growing importance of takeaways and fast foods
- Figure 1: Trends in frequency of eating fast foods and eating out, 2004-08
- Microwave ownership increases
- Figure 2: Ownership of microwave ovens, freezers and combined fridge/freezer, by country, 2008
- Figure 3: Trends in ownership of microwave ovens, freezers and combined fridge/freezer, 2004-08
- Microwave and freezer ownership linked to affluence and families
- Figure 4: Ownership of microwave ovens, freezers and combined fridge/freezer, by demographic subgroups,
- 2008
- BROADER MARKET ENVIRONMENT
- Key points
- Ageing population hampers growth
- Figure 5: Trends in German population, by age, 2003-13
- Premium foods not sought after as economy declines
- Figure 6: Trends in German employment, by gender, 2002-12
- Figure 7: Trends in German PDI, consumer expenditure and GDP, at current prices, 2003-13
- One-person households drive demand
- Figure 8: Trends in number of German households, by size, 2003-07
- WHO’S INNOVATING?
- Key points
- Figure 9: Percentage of new product launches of selected convenience foods, by country, 2006-08
- Figure 10: Number of new product launches in convenience foods in Germany, by positioning, 2006-08
- Figure 11: Percentage of new product launches in convenience foods, by manufacturer, 2006-08
- MARKET SIZE, SEGMENTATION AND FORECAST
- Key points
- Ready meals
- Figure 12: German retail value sales of ready meals, at current and constant prices, 2004-14
- Figure 13: German retail value sales of ready meals, by type, 2006-08
- Ambient ready meals still big
- New healthier frozen options
- Pizza
- Figure 14: German retail value sales of pizza, at current and constant prices, 2004-14
- Figure 15: German retail value sales of pizza, by type, 2006-08
- Figure 16: German retail value sales of pizza, by type, 2006-08
- Soup
- Figure 17: German retail value sales of soup, at current and constant prices, 2004-14
- Figure 18: German retail value sales of soup, by type, 2006-08
- Cooking sauces
- Figure 19: German retail value sales of cooking sauces, at current and constant prices, 2004-14
- Figure 20: German retail value sales of cooking sauces, by type, 2006-08
- PROSPECTS
- Healthy credentials
- Factors used in the forecast
- MARKET SHARE
- Key points
- Frozen foods
- Figure 21: Popularity of frozen food brands, 2004-08
- Ready meals
- Figure 22: Manufacturers’ value shares of frozen ready meals, 2006-08
- Maggi leads for dry ready meals
- Figure 23: Manufacturers’ value shares of dry ready meals, 2008
- Figure 24: Manufacturers’ value shares of wet ready meals, 2008
- Chilled meals led by Weight Watchers
- Pizza
- Figure 25: Manufacturers’ value shares of frozen pizza, 2006-08
- Soup
- Figure 26: Manufacturers’ value shares of wet soups, 2006-08
- Figure 27: Manufacturers’ value shares of dry soups, 2006-08
- Cooking sauces
- COMPANIES AND PRODUCTS
- Bofrost
- Campbell’s
- Nestlé
- Dr. August Oetker
- Brand promotion
- THE CONSUMER - PAN-EUROPEAN OVERVIEW
- Key points
- Figure 28: Use of selected foods, by country, 2008
- Figure 29: Frequency of consumption/expenditure of selected convenience foods, by country, 2008
- THE CONSUMER - TRENDS IN GERMANY
- Key points
- Figure 30: Trends in penetration and usage of selected convenience foods in Germany, 2004-08
- THE CONSUMER - USAGE AND ATTITUDES
- Key points
- Working people and families have the strongest need for convenience
- Ready meals and pizzas
- Soup and sauces
- Figure 31: Penetration of using convenience foods, by demographic sub-group, 2008
- Figure 32: Penetration and frequency of using ready meals, by demographic sub-group, 2008
- Figure 33: Penetration and frequency of using pizzas, by demographic sub-group, 2008
- Figure 34: Penetration and frequency of using soups, by demographic sub-group, 2008
- Figure 35: Penetration and frequency of using cooking sauces, by demographic sub-group, 2008
- ATTITUDES
- Figure 36: Attitudes towards cooking and meal occasions, by country, 2008
- Figure 37: Attitudes towards food quality, by country, 2008
- APPENDIX: RESEARCH METHODOLOGY
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