- ISSUES IN THE MARKET
- Definition
- Consumer research
- Abbreviations
- MARKET IN BRIEF
- Sales continued to grow
- Quality and freshness key drivers
- Few players in the frozen sector, but chilled remains fragmented
- Mass-market channels dominate
- Future
- INTERNAL MARKET ENVIRONMENT
- Key points
- Food expenditure
- Figure 1: Average monthly family spending, by category, 2003-07
- Italians and convenience foods
- Quality takes over quantity
- Convenience vs healthy eating
- BROADER MARKET ENVIRONMENT
- Key points
- Ageing population
- Figure 2: Trends in Italian population, by age, 2003-13
- One-person households benefit market
- Figure 3: Trends in household size in Italy, 2002-06
- Rise in female employment
- Figure 4: Trends in Italian employment, 2002-07
- Consumer expenditure - economic situation
- Figure 5: Trends in Italian PDI, consumer expenditure and GDP, at constant 2008 prices (real prices),
- 2003-13
- WHO’S INNOVATING?
- Key points
- Italian NPD lags behind
- Figure 6: Percentage of new product launches of selected convenience foods, by country, 2006-08
- Unilever leads in terms of NPD
- Figure 7: Percentage of new product launches of selected convenience foods in Italy, by manufacturer,
- 2006-08
- Leading claims
- Figure 8: New product launches in selected convenience foods in Italy, by positioning, 2006-08
- Health-conscious
- Catering to all needs
- Authenticity and convenience
- MARKET SIZE, SEGMENTATION AND FORECAST
- Key points
- Ready meals
- Figure 9: Italian retail value sales of ready meals sold through H-S-S, at current and constant prices,
- 2004-14
- Figure 10: Italian retail value sales of frozen ready meals sold through H-S-S, by type, 2006-08
- Figure 11: Italian retail value sales of chilled ready meals sold through H-S-S, by type, 2006-08
- Figure 12: Italian retail value sales of frozen ready meals sold through H-S-S, by type, 2006-08
- Frozen pizza
- Figure 13: Italian retail value sales of frozen pizza sold through H-S-S, at current and constant prices,
- 2004-14
- Figure 14: Italian retail value sales of frozen pizza sold through H-S-S, by type, 2006-08
- Pasta sauces
- Figure 15: Italian retail value sales of pasta sauces sold through H-S-S, at current and constant prices,
- 2004-14
- Figure 16: Italian retail value sales of pasta sauces sold through H-S-S, by type, 2006-08
- Figure 17: Italian retail value sales of ambient pasta sauces sold through H-S-S, by type, 2006-08
- Soup
- Figure 18: Italian retail value sales of soup sold through H-S-S, at current and constant prices, 2004-14
- Figure 19: Italian retail value sales of soup sold through H-S-S, by type, 2006-08
- Prospects
- Factors used in the forecast
- MARKET SHARE
- Key points
- Ready meals
- Figure 20: Manufacturers’ value shares of frozen ready meals sold through H-S-S, 2006-08
- Figure 21: Manufacturers’ value shares of chilled starters sold through H-S-S, 2006-08
- Figure 22: Manufacturers’ value shares of chilled first courses sold through H-S-S, 2006-08
- Figure 23: Manufacturers’ value shares of chilled second courses sold through H-S-S, 2006-08
- Frozen pizza
- Figure 24: Manufacturers’ value shares of frozen pizza sold through H-S-S, 2006-08
- Soup
- Figure 25: Manufacturers’ value shares of frozen soups sold through H-S-S, 2006-08
- Figure 26: Manufacturers’ value shares of chilled soups sold through H-S-S, 2006-08
- Pasta sauces
- COMPANIES AND PRODUCTS
- Unilever/Findus
- Buitoni
- Gruppo Fres.co
- La Linea Verde
- Cameo
- CHANNELS TO MARKET
- Key points
- Figure 27: Number of food retail outlets in Italy, by type, 2000-07
- APPENDIX: RESEARCH METHODOLOGY
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