- ISSUES IN THE MARKET
- Definition
- Consumer research
- Abbreviations
- MARKET IN BRIEF
- Ready meals part of mainstream offer
- Greater health orientation
- Quality counts
- Is economic slowdown favouring ambient and frozen products?
- Future prospects
- INTERNAL MARKET ENVIRONMENT
- Key points
- Appreciation of food
- Changing eating habits
- Tackling obesity
- Birth of natural convenience foods
- Lack of space makes Spaniards opt for combined fridge-freezers
- Figure 1: Ownership of microwave ovens, freezers and combined fridge-freezers, by country, 2008
- Appliance ownership grows, but sales are declining
- Figure 2: Trends in ownership of microwave ovens, freezers and combined fridge-freezers in Spain, 2004-
08
- Microwaves and freezers most common in large households with children
- Figure 3: Ownership of microwave ovens, freezers and combined fridge-freezers in Spain, by demographic
- sub-group, 2008
- Eating out is a popular pastime
- Figure 4: Trends in frequency of eating fast food and eating out, 2004-08
- BROADER MARKET ENVIRONMENT
- Key points
- Falling number of 15-24-year-olds is negative news
- Figure 5: Trends in the age structure of the Spanish population, by gender, 2003-13
- Will convenience foods be hit by recession?
- Figure 6: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2003-13
- Growing unemployment has an adverse effect
- Figure 7: Trends in Spanish employment, by gender, 2001-05
- Smaller households shape product offer
- Figure 8: Trends in number of Spanish households, by size, 2000-04
- WHO’S INNOVATING?
- Key points
- A modest pace of new launches in Spain
- Figure 9: Percentage of new product launches in selected convenience foods, by country, 2006-08
- Easy does it
- Figure 10: New product launches in selected convenience foods in Spain, by positioning, 2006-08
- Retailers tap into potential
- Figure 11: Percentage of new product launches in selected convenience foods in Spain, by manufacturer,
- 2006-08
- Regional cuisine
- Natural ready meals
- Meal kits
- Pizza suppliers trust traditional
- Basic tomato-based sauces joined by premium products
- Gazpacho remains top soup
- MARKET SIZE, SEGMENTATION AND FORECAST
- Key points
- Growth continues in 2008
- Ready meals outperform
- Figure 12: Spanish retail value sales of ready meals, at current and constant prices, 2004-14
- Revival of ambient and frozen meals
- Figure 13: Spanish retail value sales of ready meals, by type, 2006-08
- Steady growth for pizza
- Figure 14: Spanish retail value sales of pizza, at current and constant prices, 2004-14
- Figure 15: Spanish retail value sales of pizza, by type, 2006-08
- Wet products support sales of cooking sauces
- Figure 16: Spanish retail value sales of cooking sauces, at current and constant prices, 2004-14
- Figure 17: Spanish retail value sales of cooking sauces, by type, 2006-08
- Soup benefits from health positioning
- Figure 18: Spanish retail value sales of soup, at current and constant prices, 2004-14
- Figure 19: Spanish retail value sales of soup, by type, 2006-08
- Prospects
- Factors used in the forecast
- MARKET SHARE
- Key points
- Familiar brand names fight own-label pressure in ready meals
- Figure 20: Manufacturers’ retail value shares of ready meals, 2006-08
- Casa Tarradellas still Spain’s number-one pizza
- Figure 21: Manufacturers’ retail value shares of pizza, 2006-08
- Own-labels particularly strong in cooking sauces
- Figure 22: Manufacturers’ retail value shares of cooking sauces, 2006-08
- Gallina Blanca leads in soup
- Figure 23: Manufacturers’ retail value shares of soup, 2006-08
- COMPANIES AND PRODUCTS
- Campofrío
- Casa Tarradellas
- Gallina Blanca
- Heinz
- Nestlé
- Unilever
- Advertising and promotion
- The internet offers new marketing opportunities
- Advertising to suffer from recession
- THE CONSUMER - PAN-EUROPEAN OVERVIEW
- Key points
- Most convenience foods have low penetration in Spain
- Figure 24: Use of selected convenience foods, by country, 2008
- Figure 25: Frequency of using selected convenience foods, by country, 2008
- THE CONSUMER - PRODUCT USE IN SPAIN
- Key points
- Under-35s, families with children and larger households form core consumer group
- Figure 26: Penetration of using selected convenience foods, by demographic sub-group, 2008
- Instant snack meals and soup gain the most new consumers
- Figure 27: Trends in penetration and use of selected convenience foods in Spain, 2004-08
- Ready meals have youth appeal
- Pizza is a family affair
- Busy workers resort to cooking sauces
- Soup more popular amongst men than women
- Detailed demographics
- Figure 28: Penetration and frequency of using ready meals, by demographic sub-group, 2008
- Figure 29: Penetration and frequency of using pizzas, by demographic sub-group, 2008
- Figure 30: Penetration and frequency of using cooking sauces, by demographic sub-group, 2008
- Figure 31: Penetration and frequency of using soup, by demographic sub-group, 2008
- THE CONSUMER - ATTITUDES
- Key points
- Family meals still popular at weekends
- Figure 32: Attitudes towards cooking and meal occasions, by country, 2008
- Quality-conscious Spaniards
- Figure 33: Attitudes towards food quality, by country, 2008
- APPENDIX: RESEARCH METHODOLOGY
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