- ISSUES IN THE MARKET
- Definition
- Consumer research
- Abbreviations
- MARKET IN BRIEF
- Ready meals rule
- Superfoods give way to value
- Return to home cooking
- Own-label dominates
- Future
- INTERNAL MARKET ENVIRONMENT
- Key points
- At your convenience
- Healthiness vies with convenience
- And the premium sector is suffering…
- We have the technology
- Figure 1: Ownership of microwave ovens, freezers and combined fridge/freezers, by country, 2008
- Figure 2: Trends in ownership of microwave ovens, freezers and combined fridge/freezers, 2004-08
- Figure 3: Ownership of microwave ovens, freezers and combined fridge/freezer, by demographic sub-group,
- 2008
- Take it away…
- Figure 4: Trends in frequency of eating fast foods and eating out, 2004-08
- Food expenditure
- Figure 5: UK household final consumption expenditure on food, 2003-08
- The trends are (broadly) healthier
- Figure 6: Household purchased quantities of food, by type, 2004/05-2007
- BROADER MARKET ENVIRONMENT
- Key points
- Older - and wiser?
- Figure 7: Structure of the UK population, by age, 2003-13
- Figure 8: Structure of the UK population, by age and gender, 2003-13
- Women buy - but more men eat
- Figure 9: UK population, by socio-economic group, 2003-13
- The influence of affluence
- Working hours put pressure on spare time
- Figure 10: UK workforce and employment, by gender, 2003-13
- Figure 11: Comparison of working hours, 2004 and 2007
- Singles change the landscape
- Figure 12: The changing structure of UK households, 1971-2006
- Consumer prosperity
- Figure 13: Trends in personal disposable income and consumer expenditure, 2003-13
- WHO’S INNOVATING?
- Key points
- UK market gets most attention
- Figure 14: Percentage of new product launches of selected convenience foods, by country, 2006-08
- Own-label in the vanguard
- Figure 15: Percentage of new product launches in convenience foods, by manufacturer, 2006-08
- Easy on the additives - but keep it convenient
- Figure 16: Number of new product launches in convenience foods in the UK, by positioning, 2006-08
- New product trends
- Premium presses all the buttons
- But the credit crunch drives value
- Authenticity combines with free-from
- All the recipes of the world…
- Ready meals - naturally
- Low-fat…plus
- Feel the quality
- Brand it like Beckham
- MARKET SIZE, SEGMENTATION AND FORECAST
- Key points
- Ready meals
- Figure 17: UK retail value sales of ready meals, at current and constant prices, 2004-14
- Figure 18: Retail value sales of ready meals, by type, 2006-08
- Cooking sauces
- Figure 19: UK retail value sales of cooking sauces, at current and constant prices, 2004-14
- Figure 20: Retail value sales of cooking sauces, by type, 2006-08
- Pizza
- Figure 21: UK retail value sales of pizza, at current and constant prices, 2004-14
- Figure 22: Retail value sales of pizza, by type, 2006-08
- Soup
- Figure 23: UK retail value sales of soup, at current and constant prices, 2004-14
- Figure 24: Retail value sales of soup, by type, 2006-08
- Prospects
- Factors used in the forecast
- MARKET SHARE
- Key points
- Tesco and Marks & Spencer neck and neck
- Figure 25: Retailer shares in chilled ready meals, 2006-08
- Brands bigger in frozen
- Figure 26: Brand shares in frozen ready meals, value, 2006-08
- Sauces dominated by top three manufacturers
- Figure 27: Brand shares in cooking sauces, value, 2006-08
- A pizza a day
- Figure 28: Brand shares in frozen pizza, value, 2006-08
- Heinz unchallenged in soups
- Figure 29: Brand shares in soups, value, 2006-08
- COMPANIES AND PRODUCTS
- Tesco
- Marks & Spencer
- Sainsbury’s
- HJ Heinz
- Premier Foods
- Unilever Bestfoods
- CONSUMER - PAN-EUROPEAN OVERVIEW
- Key points
- The least 'processed' are the most popular
- Figure 30: Use of selected foods, by country, 2008
- Frozen saves time
- Figure 31: Frequency of consumption/expenditure of selected convenience foods, by country, 2008
- THE CONSUMER - TRENDS IN GB
- Key points
- A slow move to 'healthier' convenience?
- Figure 32: Penetration and frequency of consumption of selected convenience foods in GB, 2004-08
- Not so many using, but using more often
- THE CONSUMER - USERS OF CONVENIENCE FOODS
- Key points
- Younger people and men eat more conveniently
- Detailed demographics
- Figure 33: Penetration and frequency of using ready meals, by demographic sub-group, 2008
- Figure 34: Penetration and frequency of using pizzas, by demographic sub-group, 2008
- Figure 35: Penetration and frequency of using soup, by demographic sub-group, 2008
- Figure 36: Penetration and frequency of using cooking sauces, by demographic sub-group, 2008
- CONSUMER - USAGE AND ATTITUDES
- Key points
- Over half enjoy cooking - so why not cook?
- Figure 37: Attitudes towards cooking and meal occasions, by country, 2008
- Quality is a premium worth paying
- Figure 38: Attitudes towards food quality, by country, 2008
- APPENDIX: RESEARCH METHODOLOGY
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