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Home > Consumer Products > Consumer Products & Retail > Demographics
Cooking and Home Show Viewership Report 2007
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THE COOKING AND HOME SHOW VIEWERSHIP REPORT
TABLE OF CONTENTS
Methodology
Sample
Methodology
Cooking Shows
Do you watch cooking shows?
Why do you watch cooking shows?
Are you watching more, less or the same number of cooking shows?
Why are you watching more cooking shows than you did two years ago?
Why are you watching less cooking shows than you did two years ago?
Have you ever purchased any food prep product because you saw it advertised on a cooking show?
Have you ever purchased any food prep product because you saw it used on a cooking show?
Have you ever purchased any food prep product because it carried the name of a famous chef?
When you are deciding to purchase cooking products, how influential is each of the following sources of information?
Home Renovation/Home Decorating Shows
Do you watch home renovation/home decorating shows?
Why do you watch home shows?
Are you watching more, less or the same number of home shows?
Why are you watching more home shows than you did two years ago?
Why are you watching less home shows than you did two years ago?
Have you ever purchased any home furnishings product because you saw it advertised on a home show?
Have you ever purchased any home furnishings product because you saw it used on a home show?
Have you ever purchased any home furnishings product because it carried the name of a home show host?
When you are deciding to purchase home furnishings products, how influential is each of the following sources of information?
Appendix I: Background on the HomeTrend Influentials Panel
Appendix II: Questionnaire |
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