Credit Card Acquisition and Account Management: Deepening Online Relationships for Efficiency and Profitability

Published Date: January 2008 Published By: Javelin Strategy & Research Page Count: 23 Order Code: R3424-53 $1,250.00   Online Download   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products Overview Primary Questions Findings and Analysis Top-of-Wallet Target: Nearly One-Fourth of US Consumers without a Credit Card Issuer Strategies to Gain Primary Card Status with Younger Consumers Drive Application via the Online Channel among Younger Consumers Aggressively Target “Multi-Channel” Cardholders for Paper Turnoff Targets for Paper Turnoff Are already at their Issuers’ Websites Consumers Fear thatPaperless Means Loss of Control Online Applications to Overtake Mail Solicitations? Approach Lower Income Consumers with “Spending Card” Options Disparity of Payment Method among Lower Income Consumers Appendices Appendix A : Gen Y Income Growth to Exceed that of Baby Boomers by 2017 Appendix B: Younger Consumers Prefer Catalogue Rewards Appendix C: Efficiency and Cost Saving Opportunities by Income Appendix D: “Hybrid” Activity Prominent among Black and Latino Cardholders Appendix E: Black and Latinos Underserved in Credit Card Arena Appendix F: Asian and Latino Cardholders Pay Bills at Credit Card Sites Methodology Related Research Table of Figures Figure 1: Percentage of Consumers with a Credit Card by Age Figure 2: Credit Card Penetration among Gen Y (18-29-year-olds) Figure 3: Percentage of Cardholders Who Apply Online by Age Figure 4: Bank Credit Card Programs for Younger Adults and Students Figure 5: How Cardholders Receive and Review Statements by Age Figure 6: Consumers’ Credit Card Bill Payment Behavior by Age Figure 7: Consumer Attitudes towards Paper Statement Turnoff (by Type of Banker) Figure 8: “Primary” Credit Card Application by Income Figure 9: Percentage of Consumers with a Credit Card by Income Figure 10: Credit Card Bill Payment by Income Figure 11: 2007-2017 Projected Income Growth by Generation Figure 12: Rewards Features Currently Earned on Credit Card by Generation Figure 13: Credit Card Statement Receipt and Review by Income Figure 14: Statement Receipt and Review by Ethnicity Figure 15: Lack of Credit Card Possession by Ethnicity Figure 16: Credit Card Bill Payment by Ethnicity Similar Products • Anywhere Banking: Technology and Attitudes Surrounding Mobile Banking in Latin America Published Jun 2008 by Yankee Group • Online Payment in China: Transitioning from Cash to E-Commerce Solutions Published Jun 2008 by Maverick China Research • Philippines Banking Sector Analysis Published Jun 2008 by RNCOS • The Alternative Payment Systems Industry in the U.S. Published Jun 2008 by Packaged Facts • Bank Marketing Online: Moving into Prime Position Published Jun 2008 by eMarketer • Online Banking in the Age of Web 2.0 (Strategic Focus) Published May 2008 by Datamonitor • Online Consumer Payments Published May 2008 by Datamonitor • Banking Market In Poland 2008-2010, CEE Banking Series Published May 2008 by Intelace Research • 2008 US Mobile Banking Benchmark Study: Mobile Access, Features, and Security—What Banks Are Offering Now Published May 2008 by Javelin Strategy & Research • Extending Influence of Data Security into the Card Ecosystem: The Next Trend in PCI Compliance Published Apr 2008 by TowerGroup