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Home  > Computers and Information Technology  >  Computer Technology & Equipment  >  Imaging and Printers

Customized Communications: Multi-Channel Communications

Published Date: June 2008
Published By: InfoTrends/CAP Ventures
Page Count: 25
Order Code: R290-503
 
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DescriptionTable of ContentsSearch Inside
this Report		Similar
Products

Introduction


Multi-Channel Communications 101
Multi-Channel Communications Defined


Multi-Channel Marketing Campaigns
The Strategy
A Quality Data Source
Working with Data to Ensure Delivery
The Offer
The Killer Creative
Measurement & Tracking Feedback Loop


Multi-Channel Campaign Workflow
Multi-Channel Campaign Characteristics


Anatomy of a pURL
The Campaign Workflow Blueprint


Campaign Execution
Data
Design
Logic


Campaign Examples
Tukaiz
Pantone
Ideal Printers


Target Markets
Commercial Printing Environment Profile
In-Plant/CRD Environment Profile


Recommendations
When to Recommend
When Not to Recommend


Helping Customers Communicate the Benefits to Marketers


The Value Proposition for Print Service Providers
New Revenue Opportunities


Required Skills


The Buying Decision


Meeting Today’s Business Challenges


Conclusion
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