|
|
Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Developing Integrated Market Research Functions for 2008 (PH102)
|
|
- Charts and Graphics
- Market Research Structures
- Percentage of Companies with Common Organizational Structure
- Centralized vs. Decentralized
- Dedicated Market Research Functions
- Departments Involved in Market Research Activities
- Market Research Budgets
- Market Research Budgets per Company for 2006 & 2007
- US
- Rest-of-World
- Market Research Budgets: Increases vs. Decreases
- US
- Rest-Of-World
- Percentage of Functions that Provide Budget Contributions
- Average Percentage Contribution for 2007 by function
- Average Monetary Contributions by Function
- Percentage of Companies That Tie Market Research Budgets to Brands
- ROI Measurement by Percentage of Companies
- Market Research Budgets for Mature Product
- Market Research Staffing
- Market Research Staffing by Company for 2006 & 2007
- US
- Rest-of-World
- Market Research Staffing for Mature Products
- Market Research Spending by Phase and Therapeutic Area
- Average Market Research Spending by Development Phase
- Animal Health Products
- Autoimmune Products
- Cardiology & Thrombosis Products
- CNS & Psychology Products
- Consumer Products
- Dermatology Products
- Endocrinology Products
- Gastroenterology Products
- Hematology Products
- Infectious Disease Products
- Lifestyle Products
- Medical Devices
- Musculoskeletal Products
- Oncology Products
- Ophthalmology Products
- Respiratory Products
- Urology Products
- Women’s Health Products
- Competitive Intelligence Structures and Resources
- Competitive intelligence structures
- Dedicated CI Functions
- Departments Oversight for Competitive Intelligence
- Years That CI Has Been In Place
- Competitive Intelligence Budgets by Company: 2006 vs. 2007
- US
- Rest-Of-World
- Competitive Intelligence Budgets: Increases vs. Decreases
- US
- Rest-Of-World
- Competitive Intelligence Staffing for 2006 & 2007 by Company
- US
- Rest-Of-World
- Mature Products
- Competitive Intelligence Budgets
- Competitive Intelligence Staffing
- Market Research Activities
- Time (in Months) to Complete Market Research Activities
- Budget Breakdown by Activity
- o Pre-Clinical
- Phase 1
- Phase 2
- Phase 3a
- Phase 3b
- Registration & Launch
- Phase 4
- Percentage of Budget Spent on Market Research Activities by Phase
- Study Development
- Data Collection
- Data Analysis
- Data Communication
- Report Generation
- Competitor Analysis
- Brand Awareness Studies
- Pricing Studies
- Concept Testing
- Market Potential Studies
- Attribute Testing
- Market Sizing Studies
- Market Segmentation
- Needs Assessment Studies
- Collateral Testing
- Other Activities
- Percentage of Companies Using Market Research Collection Tools per Phase
-
- Internal Databases
- Online Databases
- Internet Portals
- Focus Groups
- Telephone Surveys
- Web-Based Surveys
- Government Information, Advocacy Groups or Payer Reps
- Face-to-Face Interviews
- Conventions and Meetings
- Usability Testing
- Mail Surveys
- Customer & Patient Visits
- Predictive Techniques
- Sales Team
- Mystery Shoppers
- False-Flag Techniques
- Phantom Interviews
Primary vs. Secondary Research Budgets
Qualitative vs. Quantitative Research Budgets
Outsourcing Metrics
Most Commonly Outsourced Activities
Percentage of Market Research Budgets Allocated to Outsourcing by Phase
- US
- Pre-Clinical
- Phase 1
- Phase 2
- Phase 3a
- Phase 3b
- Registration and Launch
- Phase 4
- Rest-of-World
- Pre-Clinical
- Phase 1
- Phase 2
- Phase 3a
- Phase 3b
- Registration and Launch
- Phase 4
Other Data
Market Research Effectiveness Ratings
Database in Place to Share Market Research Findings
Common Market Research Challenges |
Similar Products
• Independent Yellow Pages Publishers 2008: Forecast & Analysis
Published Nov 2008 by Simba Information - Reports
• A Review of Drinks Production and Marketing Rules
Published Nov 2008 by just-drinks
• Opportunities in Mobile Marketing & Advertising 2008-2009
Published Nov 2008 by Simba Information - Reports
• 2008 Global Broadband - M-Commerce, E-Commerce & E-Payments
Published Nov 2008 by Paul Budde Communication Pty Ltd
• Effective Competitive Intelligence: A "How-To" Guide for Life Science Companies
Published Nov 2008 by Kalorama Information
• Mobile Content & Advertising Perspective / Vol. 1, Issue 12
Published Nov 2008 by Pyramid Research
• Mobile Content & Advertising Perspective / Vol. 1, Issue 11
Published Nov 2008 by Pyramid Research
• Mobile Advertising and Marketing, Second Edition
Published Nov 2008 by Berg Insight
• Africa & MiddleEast Market Perspective / Vol. 8, Issue 24
Published Oct 2008 by Pyramid Research
• Snapshots UK Advertising 2008
Published Oct 2008 by Snapdata International Group
|
|
|
|
0 items
