Devices for children: a fine line for operators to tread: Industry Research Report

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Devices for children: a fine line for operators to tread

Published Date: July 2006

Published By: Ovum Plc

Page Count: 15

Order Code: R464-282

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Description

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Key messages for operators

Implications for operators when launching phones for small children

Health concerns
Access to inappropriate content
Monitoring of call usage
Positioning, marketing and pricing
Devices offered by MNOs

NTT DoCoMo - bringing 3G to children
Cingular and Rogers Wireless - the Firefly
Verizon - the MiGo
Mobilkom - B-Free Komix (Austria)
MVNOs targeting children

Bratz Mobile, US
Disney - UK and US
Operator-independent services

Eazytrack OWL device (UK)
Teddyfone (UK)
i-Kids - satellite navigation service (UK and the Netherlands)

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