The New Digital Deal: Engagement, Advertising, and the Market as Conversation:

	Research Index \| Publishers \| My Account \| Contact Us \| About MindBranch
	Welcome Guest (Login/Register) \| 0 items

Advanced Search > | Tips >

Contact a
Research Assistant
US 800-774-4410
or +1-240-747-3094
Search Assistance >

The New Digital Deal: Engagement, Advertising, and the Market as Conversation

Published Date: November 2006

Published By: The Diffusion Group (TDG Research)

Page Count: 33

Order Code: R662-46

Questions About This Report

E-mail a Colleague

Printable Page

Fax Your Order

Table of Contents

Search Inside
this Report

Similar
Products

Report Overview
1.0 Introduction: 1.1 Understanding New Media; 1.2 Engaging 'Engagement' - An Industry-Wide Challenge
2.0 On the Importance of Engagement: 2.1 Relevance to Marketing, Advertising & Competitive Positioning; 2.2 As a Flashpoint between Traditional and New Media; 2.3 The Emergence of the Digital Citizen; 2.4 Relevance for Defining 'Attention'
3.0 Laying the Logical Groundwork for Engagement: 3.1 Concept 1: Engagement 'by the Book'; 3.2 Concept 2: 'Engagement' According to Advertisers; 3.3 Concept 3: 'Engagement' According to Media Vendors; 3.4 Concept 4: 'Engagement' as Mediated Interaction between Persons and Persuaders
4.0 Reengaging ‘Engagement’ Standardization
5.0 The Attention Economy and its Impact on Engagement: 5.1 What Do You Mean, Attention?; 5.2 What Do You Mean, 'Digital Identity'?
6.0 Digital Identity
7.0 Final Thoughts - An Eye for an I
List of Figures:: Figure 1 The Techtonics of Engagement; Figure 2 The Ambivalence of Engagement; Figure 3 Simultaneous Media Consumption; Figure 4 Dimensions of Attention; Figure 5 Companies Measuring the Attention Economy; Figure 6 Current Efforts to Manage Digital Identities

Similar Products

• Independent Yellow Pages Publishers 2008: Forecast & Analysis

Published Nov 2008 by Simba Information - Reports

• A Review of Drinks Production and Marketing Rules

Published Nov 2008 by just-drinks

• Opportunities in Mobile Marketing & Advertising 2008-2009

Published Nov 2008 by Simba Information - Reports

• 2008 Global Broadband - M-Commerce, E-Commerce & E-Payments

Published Nov 2008 by Paul Budde Communication Pty Ltd

• Effective Competitive Intelligence: A "How-To" Guide for Life Science Companies

Published Nov 2008 by Kalorama Information

• Mobile Content & Advertising Perspective / Vol. 1, Issue 12

Published Nov 2008 by Pyramid Research

• Mobile Content & Advertising Perspective / Vol. 1, Issue 11

Published Nov 2008 by Pyramid Research

• Mobile Advertising and Marketing, Second Edition

Published Nov 2008 by Berg Insight

• Africa & MiddleEast Market Perspective / Vol. 8, Issue 24

Published Oct 2008 by Pyramid Research

• Snapshots UK Advertising 2008

Published Oct 2008 by Snapdata International Group

Privacy Policy | Terms & Conditions | Site Map | Return Policy | Help FAQs

Copyright © 1999-2008, All Rights Reserved, MindBranch.com

Phone: 800-774-4410 (US) or +1-240-747-3094 (Int'l)
Hours: 7:00 a.m. to 7:00 p.m. EST Monday through Friday
Email: support@mindbranch.com