Digital and Satellite Radio Mini Study: Industry Research Report

Digital and Satellite Radio Mini Study

Published Date: March 2003

Published By: Consumer Electronics Association

Order Code: R265-168

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LISTEN TO RADIO AT HOME

LISTEN TO RADIO IN THE CAR

LISTENING HABITS WHILE DRIVING

SOUND QUALITY

DIGITAL RADIO INTEREST

WHAT FEATURE OF DIGITAL RADIO WOULD BE MOST IMPORTANT TO YOU?

HOW MUCH MORE WOULD YOU BE WILLING TO PAY FOR A DIGITAL RADIO THAT PROVIDED CD-QUALITY SOUND AND ADDITIONAL INFORMATION?

INTERST IN WEATHER REPORTS

INTEREST IN SONG AND TITLE FEATURE

INTERESET IN TRAFFIC REPORTS

INTEREST IN STOCK MARKET UPDATES

HOW INTERESTED ARE YOU IN THE CAPABILITY TO REQUEST INFORMATION OR MAKE PURCHASES USING A DIGITAL RADIO?

DOES YOUR HOUSEHOLD HAVE A CABLE RADIO SUBSCRIPTION?

DOES YOUR HOUSEHOLD RECEIVE SATELLITE RADIO AS AN ADDED SERVICE TO A SATELLITE TV SUBSCRIPTION YOU MAY HAVE?

HOW INTERESTED WOULD YOU BE IN SATELLITE RADIO THAT PROVIDED CD-QUALITY SOUND, WAS NEARLY COMMERCIAL FREE, AND OFFERED MORE CHOICES?

HOW MUCH WOULD YOU BE WILLING TO PAY PER MONTH TO GET SATELLITE RADIO IN YOUR CAR?

HOW IMPORTANT WOULD IT BE TO YOU FOR YOUR SUBSCRIPTION TO CARRY OVER TO YOUR HOME, MEANING YOU COULD LISTEN TO SATELLITE RADIO AT HOME?

INTEREST IN PURCHASING A SATELLITE RADIO AND HAVING IT INSTALLED IN YOUR CURRENT CAR

WHAT WOULD BE A REASONABLE PRICE TO PAY?

GENDER

AGE

MARITAL STATUS

HOUSEHOLD

CHILDREN

RACE

EDUCATION

EMPLOYMENT

LOCATION

INCOME

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