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Home  > Business/Finance  >  Financial Services  >  Financial Management

What Does Good Service Mean For IFAs?


Published Date: May 2006
Published By: Datamonitor
Page Count: 53
Order Code: R313-14347
 
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EXECUTIVE SUMMARY
Market context
Who offers the best service?
What aspects of service are crucial?


CHAPTER 1 MARKET CONTEXT
Introduction
Characteristics of the financial advice market survey
The sample of financial advisors
Financial advisors remain optimistic about the future
The majority of financial advisors expect further growth in their market over the next six months
Sole traders gained new optimism regarding the advisor market
Growth potential within financial advisors’ product range focuses on five products
ISAs have the most growth potential in the next six months
The outlook for protection products remains almost the same
Sales figures in the with-profit bond market continue to fall
The financial advisors’ attitude towards insurers and mutual fund providers
Skandia, Friends Provident and Legal & General moved up in the ranking while
Standard Life, Prudential and Clerical Medical fell
Advisors’ attitude towards insurers further declined in the lower end of the scale
Fidelity again ranks first among mutual fund providers while financial advisors still have the most negative perception of HSBC
Advisors’ attitude towards top three mutual fund providers has further improved;
Gartmore makes the biggest step forward

CHAPTER 2 WHO OFFERS THE BEST SERVICE?
Introduction
A good service offering is vital for financial advisors
Standard Life offers by far the best service, followed by Skandia
Aviva offers by far the weakest service, followed by AXA
The level of service influences the allocation of business


CHAPTER 3 WHAT ASPECTS OF SERVICE ARE CRUCIAL?
Introduction
Financial advisors appreciate efficiency and quality of communication
Standard Life gets highest rating throughout all different aspects of service
Speed of dealing with problems and support is the area giving the most time-saving for financial advisors
Efficency of policy processing varies between product areas
Online capabilities are crucial to the service quality
The preferred method of communication is online, followed by telephone
Online technology has improved providers’ quality of service
Overall, advisors simply want to be listened to


APPENDIX
Supplementary data
Research methodology
Rating index for financial advisor product and provider attitude
Definitions
Life Assurance
Single Premium Life
Annual Premium Life
Single premium pension products
Annual premium pension products
Definitions of distribution channels
Future readings
SPP writing team


LIST OF TABLES
Table 1: Which of the following best describes your company?
Table 2: I believe in the next 6 months the financial advice market will…
Table 3: Over the next six months how do you expect sales in each of the following products to change?
Table 4: Adivsors’ rating of leading insurers
Table 5: What is your attitude to the following mutual fund providers?
Table 6: Advisors’ rating of mutual fund providers
Table 7: Which provider offers the best all round service?
Table 8: Which provider offers the worst all round service?
Table 9: How important are the following aspects of service to choice of provider?
Table 10: Ranking of most important aspects of service
Table 11: How much time do you save per week by receiving a good service in the following areas?
Table 12: Ranking of most time-saving aspects of service
Table 13: Efficiency of policy processing ranked by type of product
Table 14: What is your preferred method of communication with providers?
Table 15: Methods of communication with provider ranked by preference
Table 16: In your opinion, what can providers do to improve levels of communication between themselves and financial advisors?
Table 17: Financial advisors see most potential in improving quality of help lines
Table 18: Does more than 50% of your customer base have total liquid assets of over £200,000?
Table 19: What is your attitude to the following insurers?
Table 20: Which provider offers the best all round service?
Table 21: Which provider offers the worst all round service?
Table 22: Quality of communication with advisor
Table 23: Efficiency of processing claims and queries
Table 24: Speed of dealing with problems and support
Table 25: Efficiency of commission payments
Table 26: To what extent to you agree with the following statements:
Table 27: Please rank on a scale of 1-5, the efficiency of policy processing in the following areas:


LIST OF FIGURES
Figure 1: One-third of the surveyed firms were sole traders
Figure 2: Advisors’ 6 month forecast: comparison of Q1 and Q2 2006
Figure 3: 56% of financial advisors expect growth in their market
Figure 4: ISAs have overtaken SIPPs in the 6 months forecast
Figure 5: The attitude to insurers has changed significantly between the two surveys in the first half of 2006
Figure 6: Advisors’ attitude towards top three mutual fund providers has further improved
Figure 7: The most common reasons given for a provider being a financial advisor’s favorite
Figure 8: In your opinion, has the service financial advisors receive from providers improved in the last 5 years?
Figure 9: To what extent does service influence the choice of provider?
Figure 10: What percentage of your business do you give to the provider with the best overall service?
Figure 11: What percentage of your business do you give to the provider with the worst service?
Figure 12: Ranking of providers based on four different aspects of service
Figure 13: Has the growth in online applications, processing and management of policies improved the service that you receive from providers?

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