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In-Dustry Update: Culture Shock: Trends in Ethnic Marketing


Published Date: September 2006
Published By: In-Stat
Page Count: 10
Order Code: R97-2559
 
DescriptionTable of ContentsSimilar
Products

In This Update
Executive Summary
Methodology
Demographics of Survey Population
Service Adoption by Ethnicity
Impact of Marketing
Leveraging Loyalty
Success in Promoting Bundled Services
Sales Channel-Preferences by Ethnicity
Implications
Offices


List of Tables


Table 1. Telecommunications Service Adoption by Ethnicity
Table 2. Impact of Advertising by Ethnicity
Table 3. Importance of a Retail Presence on Purchase Decision by Ethnicity
Table 4. Qualities Inspiring Loyalty by Ethnicity (Multiple Responses Accepted)
Table 5. Sales Channel by Ethnicity


List of Figures


Figure 1. Purchase of Bundled Services by Ethnicity

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