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In-Dustry Update: Culture Shock: Trends in Ethnic Marketing
Published Date:
September 2006
Published By:
In-Stat
Page Count:
10
Order Code:
R97-2559
$1,495.00 PDF E-mail From Publisher
$2,990.00 Global Site License Fulfilled by Publisher
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Description
Table of Contents
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In This Update
Executive Summary
Methodology
Demographics of Survey Population
Service Adoption by Ethnicity
Impact of Marketing
Leveraging Loyalty
Success in Promoting Bundled Services
Sales Channel-Preferences by Ethnicity
Implications
Offices
List of Tables
Table 1. Telecommunications Service Adoption by Ethnicity
Table 2. Impact of Advertising by Ethnicity
Table 3. Importance of a Retail Presence on Purchase Decision by Ethnicity
Table 4. Qualities Inspiring Loyalty by Ethnicity (Multiple Responses Accepted)
Table 5. Sales Channel by Ethnicity
List of Figures
Figure 1. Purchase of Bundled Services by Ethnicity
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