Emerging Concepts in Food, Drinks and Personal Care: Industry Research Report

Emerging Concepts in Food, Drinks and Personal Care

Published Date: September 2003

Published By: Datamonitor

Page Count: 97

Order Code: R313-5987

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TABLE OF CONTENTS
CHAPTER 1 EXECUTIVE SUMMARY 3
Hot topic 3
The future decoded 3
Action points 6
CHAPTER 2 THE FUTURE DECODED 15
Introduction 15
Learning from the innovators 15
A brief analysis of innovation in the packaged goods industry 15
Key themes in emerging concepts 17
Promoting beauty from within 18
“Skingestibles” - beauty from the inside out 18
Beverages containing beauty ingredients 22
Drinks co-branded with a spa or beauty salon 26
Opportunities for NPD promoting beauty from within 26
Positive nutrition and added value ‘solution’ offerings 27
Food and drink promoting weight loss and/or lowering cholesterol 28
Food and drink to help relieve hypertension 32
Food and drink products that help to regulate blood sugar 33
Products that offer intestinal or digestive benefits 34
Focusing on increasingly specific wellness needs - sleep aids 35
Healthy eating on-the-go - a clash between two mega-trends 36
Future opportunities in positive nutrition 38
Catering for adherents of the low-carbohydrate Atkins diet 39
Packaging innovations facilitating on-the-go consumerism 41
Lifestyle supporting innovation - capitalizing on consumer insight 41
Opportunities in packaging for on-the-go consumerism 42
Emerging concepts in personal care 43
Products mirroring benefit propositions of food and drink 44
Pseudo-botox treatments 45
New cosmetic ingredients and trends to watch for 46
The proliferation of wipe and on-the-go products 47
Sun care for hair and changing fragrances 47
Packaging innovation - skincare sticks 48
Cosmetics for men 48
Gourmet express dining 50
‘Almost ready’ meal solutions - stress free cooking 50
Future opportunities in gourmet express dining and related areas 53
Concepts that blur the service and retail channels 54
Using restaurants as test markets for new products 54
Introducing a branded healthy alternative to restaurant menus 55
Fast casual dining 56
Trends in natural ingredients and locally branded goods 57
A broader range of categories incorporating natural ingredients 58
A resurgence in the demand for regional/origin labelled products 59
An array of ingredient activity 59
Other marketing innovations 61
Innovative approaches to generating word-of-mouth 61
Sector synergies - marketing beers as a companion to food 62
The ‘bottle-can’ - appealing to the cool consumer 63
Sensual marketing - appealing to the senses 64
Sampling in the on-trade 65
Healthy edible wrap technology 65
Gender specificity in food and drink 66
The Life Top Straw - a packaging innovation in functional foods 66
Cognitive aids - nutraceuticals for the mind 67
Ingredient innovation in personal care 68
Integrating personal care and home hygiene 69
FreshDirect - fresh, gourmet and ready made goods delivered 70
Launching a product branded magazine 71
Conclusions 71
CHAPTER 3 ACTION POINTS 73
Offer ‘beauty from within’ 73
Make good taste a primary objective in food and drinks 73
Avoid promoting the science 74
Allocate resources to overcome consumer skepticism 74
Expanding the concept into new categories and product lines 75
Explore further cross sector alliance opportunities 75
Provide positive nutrition ‘solution’ offerings 76
Identify and incorporate innovative ‘value added’ ingredients 76
Resist over-pricing functional foods 76
Avoid over-emphasizing food products' health benefits 77
Ensure Seniors are also targeted with product offerings 77
Back complex claims with consumer education 78
Develop packaging facilitating on-the-go consumerism 79
Making lifestyle supporting packaging a key innovation objective 79
Exploit the gourmet express dining concept 79
Focus benefits and innovation on convenience 80
Promote the idea of entertaining at home 80
Investigate international expansion opportunities 81
Exploit opportunities in natural and regional products 82
Incorporate natural ingredients into product offerings 82
Make genuine justifiable claims 83
Emphasize the quality of the area for regional/origin products 83
General principles of best practise 84
Stay alert to new trends and keep abreast of the latest concepts 84
Remain market orientated as well as product orientated 85
Focus research analysis upon specific innovative markets 86
Adopt a broad approach to competitor analysis 86
Focus on speed to market and be prepared to take risks 87
Constantly seek out category expansion opportunities 88
Focus innovation on making consumers’ lives easier 89
Create partnerships with professional experts for further insight 90
APPENDIX 91
Supplementary data 91
Research methodology 96
Bibliography 96
How to contact experts in your undustry 97

LIST OF TABLES
Table 1: Nestlé and L’Oréal’s Innéov and P&G’s Olay vitamins 21
Table 2: Examples of Japanese beverages containing beauty ingredients 23
Table 3: Beauty drinks entering the European market 24
Table 4: SkinCola - an oxygenated soft drink that claims to help beautify the human skin 25
Table 5: Examples demonstrating how synergies between categories present opportunities for category expansion 25
Table 6: Examples of Japanese food and drinks co-branded with spas and beauty salons 26
Table 7: Kao’s slimming drink - an example of positive nutrition 30
Table 8: Cholesterol lowering cheese and mayonnaise offerings 31
Table 9: Counteracting hypertension through beverages 33
Table 10: A Japanese beverage with guava leaf polyphenol to help absorption of sugars 34
Table 11: A Japanese functional product promoting intestinal/digestive benefits and wellness bread with inulin 35
Table 12: Slumber Bedtime Milk 36
Table 13: Substitute meal bars are an attractive proposition for Atkins dieters 40
Table 14: Campbell’s Soup at Hand 41
Table 15: Effective on-the-go packaging innovations 43
Table 16: A personal care product claiming to energise the consumer 44
Table 17: Popular cosmetic treatments are now available in a packaged goods format 45
Table 18: Empirical examples of gourmet express meal dining 52
Table 19: Increasingly new product offerings are positioned and marketed against natural ingredient contents 58
Table 20: The ‘bottle-can’ illustrated 64
Table 21: The Life Top Straw 67
Table 22: Taking multiple benefits one step further - integrating personal care and home care 70
Table 23: FreshDirect 71
Table 24: Consumer survey - non-adopters’ reasons for non-adoption of Health and Beauty Regimes 75
Table 25: Pokka Amino Lemon - positive nutrition for Seniors 77
Table 26: Other forms of innovative products capitalizing on consumers’ need for convenience 80
Table 27: Percentage of entertaining retail spend on gourmet food, 2001, by country 81
Table 28: Natural products still mark an emerging concept to some categories 83
Table 29: Coca-Cola’s fridge pack - a mini vending machine for the home 89
Table 30: Population of top three major cities in nine major markets, 2002-07 91
Table 31: Prevalence of hypercholesterolemia in the seven major markets (000s), 2002-2010 92
Table 32: Prevalence of hypertension in the seven major markets in 2002, broken down by age 93
Table 33: European BMI distribution, by age and sex (%), 2002 94
Table 34: Definitions used in this report 94

LIST OF FIGURES
Figure 1: The changing buying behavior seen in the consumer packaged goods industry 17
Figure 2: Responses to “I like to cook”, 1996, 1998 and 2000 51
Figure 3: Consumer survey - respondents’ views regarding the accuracy of manufacturers’ claims 78
Figure 4: Industry opinion concerning countries that are perceived to be the most innovative in terms of their NPD in food 86

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