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Enterprise Mobile Offering - Operator strategies and market outlook

Published Date: November 2007
Published By: IDATE
Page Count: 110
Order Code: R221-185
 
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1 Mobility in the business world: contextual elements
1.1 Mobile adoption in the busniess world
1.2 Technological environment
Wireless network rollouts: ongoing improvement
Mobile handsets: from the phone to the multi-access pocket computer
Propitious technological environment
1.3 Business mobile usage
Situations for use
The mobile’s integration into a global mobile architecture project
2 Catalogues of offers
2.1 The players analysed
2.2 Keys to reading the summary tables
2.3 Summary tables, by operator
Orange (FR)
SFR (FR)
BT (FR)
T-Mobile (DE)
Vodafone (DE)
T-Mobile (UK)
Vodafone (UK)
O2 (UK)
"3" (UK)
TIM (IT)
Telefónica Moviles (SP)
3 Mobile operators: underlying trends in the enterprise market
3.1 Technological positioning
3G and 3G+ networks
wVoIP on mobile networks
Wi-Fi
Handset subsidies
3.2 Line strategies
Segmentation and billing principles
Voice services: fixed/mobile convergence poised to “revolutionise” the business voice market?
Broadband mobile services: unmetered/as-you-go/bundling shaping consumption patterns
Related services
4 State of demand: Close-up on France
4.1 Mobile integration in French SMEs
Mobile workers
Mobile handset equipment
Mobile data services
Budgetary aspects
Other relevant indicators for the development of the enterprise mobile market
4.2 Mobile integration in large enterprises
5 Market outlook
5.1 Demographic elements
5.2 Market modelling - France
5.3 Other countries
Positioning benchmark
Assessment of the enterprise mobile services market in Western Europe
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