Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition: Industry

Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition

Published Date: November 2008

Published By: Packaged Facts

Page Count: 282

Order Code: R567-629

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Chapter 1: Executive Summary/The Overall Market: Highlights; Introduction; Definition of the Word “Ethnic”; Market Parameters; Three Ethnic HBC Categories: Haircare, Makeup, Skincare; Tremendous Overlap Between Ethnic-Specific and General HBC Markets; Terms Used: A Glossary; Methodology; Overall Market Size and Growth; Ethnic-Specific HBC Charging to $2.6 Billion in 2008; Haircare Category Lumbers to $1.4 Billion; Makeup Sales Nearly Doubling, to $920 Million; Skincare Glows, Too, at $203 Million; Ethnic Haircare Category Loses Share-Points, But Still Dominates; Ethnics’ Buys of General-Market HBC Reach $7.0 Billion in 2008; Grand Total of Ethnic Spend on HBC = $9.5 Billion in 2008; Context; Ethnic HBC Sales Turned Bullish (2004-2008) After Waking Up(2001-2006); World Beauty $$/U.S. Beauty $$/U.S. Ethnic HBC $$; Perspectives on Potential Target Markets: Prestige, Natural Food/HBC, Men’s HBC, Skincare; Factors in Future Growth; For Ethnic HBC, a Tricky Overview; Ethnic Population Growing Fast; Ethnic Spending Power Continues to Rocket; A Cycle of Reciprocity: From Ethnic-Specific to General-Market HBC, and Back Again; The Big Blur: Made-Over Retail Channels and Their Ethnic HBC Roles; Update: Will the Key to Marketing to Diverse Hispanic (or Asian) Cultures Ever Be Found?; Ethnics More Green-Minded Than Whites -- But Marketers and Natural Food/HBC Channel Drop the Ball; A Stressed National Economy Is Positive -- For Now; Projected Overall Market Sales; Ethnic HBC Market to Pass $3.3 Billion Milestone in 2012; Ethnic-Specific Haircare to Hit $1.7 Billion in 2012; Ethnic-Positioned Makeup Jetting to $1.4 Billion by 2012; Ethnic-Specific Skincare to Be Valued at $257 Million in 2012; Summary of the Report; Trends in Product Categories; Ethnic Haircare Trends; Ethnic Makeup Trends; Ethnic Skincare Trends; Ethnic Consumers Quantified by Type of Product; Ethnic Consumers of Haircare Products Quantified; Ethnic Consumers of Makeup Products Quantified; Ethnic Consumers of Skincare Products Quantified; BIGresearch Data on Ethnic Purchasing of Organic HBC
Chapter 2: Trends and Opportunities: Highlights; Trends and Opportunities; Ethnic-Specific Was Not Dead, Only Resting; …Yet a Broader, Multicultural Stance Is the Ideal; Target Hispanics, Asians as They Assimilate and Acculturate; Ethnics More Green-Conscious Than Whites?! Yes!; Ethnic Hair, Beauty, and Table of Contents; Potential for Ethnic HBC in China, U.K., R-O-W
Chapter 3: The Ethnic Haircare Category: Highlights; The Products; Haircare Category Parameters; Characteristics of Ethnic Hair; Even Afros Require Use of a Range of Products; Eight Ethnic Haircare Segments; Gentleness vs. Efficacy: Progress Has Been Made; Ethnic Haircare Category Size and Growth; Haircare Category Lumbers to $1.4 Billion in 2008; Re Two Key Segments: Preparations Tower over Wigs; Relaxers, Conditioners, Stylers Dominate Ethnic Haircare; Outlet Share: “B&Bs” Said to Have 50% of Ethnic-Specific Haircare Sales; Ethnics’ General-Market Purchases Hit $3.3 Billion in 2008; The Grand Total: Ethnics Spend $4.8 Billion on Haircare in 2008; Factors in Future Growth; Factors Echo Those in Overall Ethnic HBC Growth; Ethnic Haircare Can Benefit from Upscaling of America’s Tastes; Prestige, Natural/Organic Formulations Are Gentler -- If You Can Find Them; Upwardly Mobile or Not, African Americans Will Have the Same Hair Needs; Marketers Bank on Hispanic and Asian Assimilation; Projected Sales; Ethnic-Specific Haircare to Hit $1.7 Billion in 2012; Ethnic-Specific Hair Preps to Brush $1.5 Billion; Ethnic Wigs to Reach $242 Million; The Marketers; Hundreds of Ethnic-Specific Haircare Marketers, But Only 25 Notables; Most Ethnic Haircare Marketers Are Specialized in Some Way; Table of Ethnic Haircare Marketers and Brands; Brand Share; Special Note on Presentation of IRI Share Data; Three Marketers Lead Ethnic Subtotals in Five Haircare Segments; Ethnic Haircare Marketing and Product Trends; Natural, Natural, Natural -- and Green; Products for Women With Weaves a Mini-Trend; General-Market Products With African, Asian, Latin-American-; Sourced Ingredients; Consumer Advertising Positioning; The Purely Visual Ethnic Haircare Ad vs. the Advertorial…; Themes of Safety, Efficacy, and Convenience; Organic and Botanical Ingredients; Pride, Confidence, Etc.; Lots of Crossover Advertising; Ad Sources; Consumer Promotions; Some Couponing of Ethnic Haircare Products; Free Samples; A Promo Event Goes on Tour; A Styling Contest
Chapter 4: The Ethnic Makeup Category: Highlights; The Products; Scope of the Ethnic Makeup Category; Ethnic Skin Demands Makeup With Specific Chemistry; Hispanic Makeup Pumped by a Few Brands With Wall-Sets in Mass; Asian-Specific Makeup Still Rare, Except in Prestige; Ethnic Cosmetics Pioneers: Ms. Walden, Ms. Roberts, Mr. Johnson; Four Ethnic Cosmetics Segments: Face, Lip, Eye, Nail; Ethnic Makeup Category Size and Growth; Makeup Sales Nearly Double, to $920 Million in 2008; In Share of Sales by Segment, Eye Makeup Displaces Face Makeup; Ethnic Purchasing of General-market Makeup Tops $1.3 Billion; Ethnics’ Grand Total Spent on Any Makeup Approaches $2.3 Billion; Factors in Future Growth; Ethnic HBC Market’s Overall Trends Stir Makeup Category; A Little Interest from Major Marketers Goes a Long Away; Both Upscale and Value-Positionings Drive Ethnic Makeup Sales; Hispanic Women and Makeup Use -- Truth to the Stereotype?; When the U.S. Economy Tanks, We Buy Lipstick!; Projected Sales; Ethnic-Positioned Makeup Jetting to $1.4 Billion by 2012; The Marketers; Makeup Players Still the Smallest Ethnic-Specific Force; Again, Marketers Tend to Have Specialties; Table of Marketers and Brands; Brand Share; Special Note: How We Present IRI Data on Ethnic Makeup; Brands; Only Three Ethnic Marketers Rule 14 IRI Makeup Segments; Ethnic Makeup Marketing and Product Trends; Constant Line Revisions, Plus Temp/Promo/Seasonal Collections; Ethnic Makeup Increasingly Cosmeceutical; Ever More Use of Botanicals; Consumer Advertising Positioning; The Traditional Beauty-Shot Layout or…Lots of Words; The Glam Effect; Cosmeceutical Benefit; Crossing Over; Ad Examples Harvested from …; Consumer Promotions; Coupons; Taking It to the People; All of the Retail Price Fights AIDS
Chapter 5: The Ethnic Skincare Category: Highlights; The Products; Ethnic Skincare Category Defined; Two Distinct Segments: “Basic Skincare” & Shaving Products; African Americans’ Skincare Conditions/Concerns; Melanin Imbalances; Hispanic Skincare Assortment Grows Ever So Slowly; Asians’ “Delicacy” of Skin; Skincare Products Regulated by FDA; Five Key Ingredients; Ethnic HBC Ingredients Also Used in General-market Versions; Five Controversial Ingredients; Health-Aware Ethnics Spot Allergens, Carcinogens, Irritants on Labels; Ethnic Skincare Category Size and Growth; Skincare Achieves a Glowing $203 Million in 2008; “Basic” Skincare Segment Rises to $156 Million; Shaving Products Jump to $47 Million; Ethnics Spend $2.3 Billion on Mainstream Skincare Products; The Grand Total: Ethnics Buy $2.5 Billion Worth of Skincare Products; Factors in Future Growth; Overall Ethnic HBC Factors Play Role in Skincare Category Growth; Ethnic Skincare Gets More Attention From Retailers, Benefits from “Big Blur”; “But General-Market Products Meet Ethnic Skincare Needs!”; Update: The Potential in Hispanic, Asian, Male & Youth Audiences; Projected Sales; Ethnic-Specific Skincare to Be Valued at $257 Million in 2012; Basic Skincare Segment to Tickle $200 Million; Shaving Segment Seen in Smooth Glide to $59 Million; The Marketers; Of Hundreds of Ethnic Skincare Firms, Very Few Stand Out in Mass; Mostly Specialists, Whether Large or Small, Public or Private; Table of Ethnic Skincare Marketers and Their Brands; Brand Share; Special Note: IRI Data on Ethnic Skincare Brands; Eight Ethnic Skincare Players Lead in Eight IRI Skincare Segments151; Ethnic Skincare Marketing and Product Trends; Here, Too, the Cutting Edge Is Natural, Organic, Exotic; Shea Butter Is the Star; Exotic Ethnic Ingredients Appearing in Lots of Mainstream Skincare Brands; Consumer Advertising Positioning; Beauty Shots of Lovely Dark Skin, With or Without Text; Advertorials; Clear, Even-Toned, Ash-Free Skin; Confidence and Romance; Ad Sources Include…; Consumer Promotions; Couponing of Ethnic Skincare Products; Sampling; Free or Discounted Merchandise; Meet a Pop Star
Chapter 6: The Competitive Situation: Highlights; The Competitive Situation; Pressures on Brands in Mass -- While Other Channels Blossom; Marketers Stay Ethnic-Specific, or Soften Positions; Several Notable Acquisitions; Eight Marketers Profiled; Competitive Profile: Alberto-Culver Co; Spin-off Whittles Net Sales Down to $1.5 Billion in Fiscal 2007; Good Progress in First Nine Months of FY2008; Alberto’s Ethnic Haircare Brand-Stable; Alberto Sticks to Value-Orientation; Value for Kids, Too; Soft & Beautiful Extended into Skincare Arena; Other Alberto Brands; Competitive Profile: Carol’s Daughter, Inc; Sales Estimated at Up to $30 Million; The Carol’s Daughter Explosion Had a Slow Buildup; Carol’s Daughter on HSN; Competitive Profile: GMP Capital Trust/ EdgeStone Capital; Partners, Inc./ Specialty Catalog Corp. (SCC); GMP Revenues Speed Toward $500 Million in 2007; SCC Posts Sales of $61 Million; Especially Yours: Making Black Ladies Even More Beautiful; Other SCC Brands and Interests; Competitive Profile: L’Oréal SA; Sales of €17.1 Billion in 2007; First Half Bodes Tame Outlook for 2008; L’Oréal -- the World’s Largest Beauty Firm…; …And World’s Largest Ethnic Beauty Firm; L’Oréal’s Asian Connection; Distribution Fortified by Beauty Alliance, Maly’s West; Acquisitions; Competitive Profile: The Procter & Gamble Company; Net Sales Jump to $83.5 Billion in Fiscal 2008; P&G Owns Some of Planet’s Most Popular Brands; P&G’s Ethnic HBC Strategy: Plain Dealing for High Volume; P&G Hikes Prices; Three Marketers to Watch; A Diverse Trio; Ales Groupe; Global Goddess Beauty, Inc; Mirta de Perales, Inc
Chapter 7: Distribution and Retail: Highlights; Distribution; Traditional Four-Step, Plus DSD and Direct Sales Paths; P&G Makes Supply Chain Leaner and Meaner; At the Retail Level; “B&Bs” Account for Hefty Share of Ethnic HBC Retail Dollars; Margins, Assortments Still Improving, as Audience Is Recognized; Walgreen’s and the Dr. Jan Adams Debacle; Walgreen’s New The Face Shop Line from Korea; Retailer Focus: Sally Beauty Holdings, Inc.; A $2.5 Billion Company; Sally Beauty Both a Distribution and Retail Powerhouse; Retailer Focus: LVMH/Sephora; Revenues of €16.5 Billion in 2007; Outlook for 2008; Sephora Overview; The Ideal Mall Destination for a Rainbow Demographic; Sephora’s Venture With JCPenney
Chapter 8: The Consumer: Highlights; The U.S. Ethnic Population; Ethnic Sectors Growing Faster Than the Mainstream; About Simmons Data; What They Are…; …And How to Use Them; The Survey’s Overall Gauge; Marketing Regions Defined; The Ethnic HBC Consumer: Haircare; Relaxer Use Continues Decline to 9.0 Million Ethnic Users; Use of Three Relaxer Brands Skews to Low-Income Lifestyle; Nearly 24.0 Million Ethnics Use Styling Products; Ethnic Users of Hairspray Increase to 16.5 Million; Ethnic Shampooers at 53.8 Million; Ethnic Conditioner User-Force Thins to 33.1 Million; Dark & Lovely Conditioner Use Skews to the Less Affluent; More Hispanics Using Haircolor, As Everybody Else Uses Less; In Haircolor Use, Too, Dark & Lovely Favored by Low-Earners; The Ethnic HBC Consumer: Makeup; Almost 25.4 Million Ethnics Use Lipstick/Lip Gloss; Lipstick/Lip Gloss Use: Fashion Fair Skews Older, M.A.C. Skews Richer; Foundation Has 17.5 Million Ethnic Users; Foundation Brands: Again, Fashion Fair for Older Women, M.A.C for the Well-Heeled; Almost 14.5 Million Ethnics Apply Blush; Fashion Fair Blusher’s Spotty Profile of Use; Ethnic Eye Shadow/Eyeliner/Eyebrow Pencil User-Base 19.5 Million Strong; Ethnic Eye Shadow/Eyeliner/Eyebrow Pencil Brand Use: Fashion Fair vs. M.A.C; Nearly 17.7 Million Ethnics Use Mascara; Ethnic Nail Polish Users Projected at 20.1 Million; The Ethnic HBC Consumer: Skincare; Over 44.4 Million Ethnic Users of Moisturizers/Lotions; Ethnic Users of Baby Oil Set at 26.7 Million; About 26.4 Million Ethnics Are Facial Cleanser Users; Ethnic Body Wash Users Jump to 42.0 Million; Surprise! Ethnics Using Suncare Products Pegged at 13.2 Million; Ethnics Using Depilatories Climbs to 8.6 Million; Ethnic Shave Cream Users Number 26.4 Million; Aftershave/Cologne/Talc Has Ethnic User-Base of 23.2 Million; Ethnic HBC Consumer Focus: Green-Consciousness; News Flash: Ethnics More Green-Minded Than Whites; BIGresearch Data on Ethnic Purchasing of Organic HBC; Consumer Focus: Where Blacks and Asians Shop for HBC; BIGresearch Data on Black and Asian Patronage of HBC Retailers
Appendix: Addresses of Selected Marketers

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