Evaluating the Options for Mobile TV and Radio Broadcasting in Western Europe:

Evaluating the Options for Mobile TV and Radio Broadcasting in Western Europe

Published Date: May 2006

Published By: Analysys Mason

Order Code: R51-206

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1 Operators need a financially viable broadcasting solution that enables high-quality mobile TV and radio: 1.1 There will be strong consumer interest in high-quality mobile TV and radio; 1.2 Operators will need upgraded networks in order to deliver a compelling mobile TV and radio service; 1.3 Consumers may not be willing to spend a significant amount on mobile TV and radio; 1.4 The key challenge for operators is to select the most appropriate broadcasting option for their circumstances
2 Different broadcasting solutions suit different operator types and circumstances: 2.1 A number of factors determine which broadcasting solution is the most appropriate for a particular operator; 2.2 Financial modelling reveals which broadcasting technology and network deployment options will achieve a satisfactory return; 2.3 Small operators should use shared networks but would be hindered by fragmentation of broadcasting solutions; 2.4 Large operators have a number of options but may benefit most from owning their own TDtv or DVB-H networks; 2.5 Cellular capability and 3G LTE will be critical even if broadcasting technologies are used
3 DAB-IP is a cost-effective option in markets with wide deployment of DAB: 3.1 DAB-IP is a cost-effective way of enhancing existing DAB networks; 3.2 DAB has seen widespread deployment in only a few countries and is being superseded by newer technologies; 3.3 DAB-IP can offer a limited number of low-picture-quality TV channels alongside digital radio; 3.4 There are short-term opportunities for shared DAB-IP services in countries that have deployed DAB extensively; 3.5 Success with DAB-IP would require a wide range of 2G and 3G handsets and would be enhanced by integration with DVB-H
4 DVB-H is a good solution but high licence costs and L-band spectrum would damage its business case: 4.1 DVB-H can support a wide selection of mobile TV and radio channels; 4.2 The technical and commercial strengths of DVB-H have attracted strong interest from mobile operators in Western Europe; 4.3 DVB-H costs can be minimised by reusing cellular base-station towers and operating in UHF band IV spectrum; 4.4 Sharing a DVB-H network involves less cost and risk than building one but may have drawbacks; 4.5 Owning a DVB-H network would involve expense and risk but could be a clear differentiator for larger operators
5 T-DMB has benefits but has limited support outside South Korea: 5.1 T-DMB is a development of the DAB standard, offering greater spectral efficiency and multimedia broadcasting; 5.2 T-DMB was early to market and has already been commercially deployed and widely trialled; 5.3 To be cost effective, T-DMB services need to be integrated with digital radio deployments
6 TDtv may be a cost-effective solution for mobile operators that want their own broadcasting networks: 6.1 TDtv enables mobile operators to exploit 3G unpaired spectrum for broadcast TV and radio services; 6.2 IPWireless is working with leading mobile operators to trial TDtv and to develop an ecosystem of TDtv products and content; 6.3 TDtv can be deployed in a number of ways to meet mobile operator requirements for cost and capability; 6.4 Modelling reveals that TDtv can be a cost-effective solution for a large operator; 6.5 TDtv enables mobile operators to use their existing assets to achieve independence from broadcasters but has risks
7 Some operators may opt not to deploy broadcasting technology: 7.1 A 3G-only strategy could avoid the disadvantages of broadcasting technologies; 7.2 Video on demand may be the critical component in a consumer proposition; 7.3 Total reliance on 3G may be viable in certain circumstances but mobile operators need to be aware of the risks; 7.4 Operators relying on 3G for mobile TV and radio need to provide high-quality in-building coverage and deploy 3G enhancements quickly Actions
Figures and tables: Figure 1.1: Average weekly TV viewing and radio listening times in consumer trials of DAB-IP and DVB-H; Figure 2.1: Overview of the model used to compare broadcasting technology and deployment options for mobile TV and radio; Figure 2.2: Service penetration and average monthly revenue per service user required by a small mobile operator to achieve a 15% IRR using a shared DAB-IP or DVB-H network; Figure 2.3: Service penetration and average monthly revenue per service user required by a large mobile operator to achieve a 15% IRR using its own DVB-H or TDtv network; Figure 3.1: Bit-rates required to provide near-CD-quality stereo sound for MP2, MP3, AAC and HE-AAC audio codecs; Figure 3.2: Spectral efficiencies of DAB, DVB-H and T-DMB; Figure 3.3: Spectrum required for a radio station with good audio quality for DAB, DVB-H and T-DMB; Figure 3.4: Service penetration and average monthly revenue per service user required by a mobile operator to achieve a 15% IRR using a shared DAB-IP network, for four deployment scenarios; Figure 4.1: Service penetration and average monthly revenue per service user required by a mobile operator to achieve a 15% IRR using a shared DVB-H network, for four deployment scenarios; Figure 4.2: Service penetration and average monthly revenue per service user required by a mobile operator to achieve a 15% IRR using its own DVB-H network, for four deployment scenarios; Figure 5.1: Service penetration and average monthly revenue per service user required by a mobile operator to achieve a 15% IRR using a T-DMB network shared with mobile operators only, for four deployment scenarios; Figure 5.2: Service penetration and average monthly revenue per service user required by a mobile operator to achieve a 15% IRR using a wholesale T-DMB network deployed by a traditional broadcaster, for four deployment scenarios; Figure 6.1: Service penetration and average monthly revenue per service user required by a mobile operator to achieve a 15% IRR using its own TDtv network, for six deployment scenarios; Figure 7.1: Capacity of typical 3G LTE, HSDPA, MIMO HSDPA and W-CDMA networks to carry TV content; Table 2.1: Key factors for mobile operators to consider in selecting the most appropriate broadcasting option; Table 2.2: Description of mobile TV and radio broadcasting technology and deployment options and their suitability for different circumstances; Table 3.1: Scenarios modelled for DAB-IP deployment; Table 4.1: Number of channels possible with a DVB-H network, at aggregate data rates of 10Mbit/s and 5Mbit/s; Table 4.2: Scenarios modelled for a shared DVB-H network; Table 4.3: Scenarios modelled for an operator deploying its own DVB-H network; Table 5.1: Examples of existing and planned commercial deployments of T-DMB; Table 5.2: Scenarios modelled for a T-DMB network shared with mobile operators only; Table 5.3: Scenarios modelled for a T-DMB network deployed by a traditional broadcaster and offered on a wholesale basis to mobile operators; Table 6.1: Scenarios modelled for an operator deploying its own TDtv network

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