Evolution of Mobile Handsets to 2011 And Beyond: Market Analysis And Forecasts:

Evolution of Mobile Handsets to 2011 And Beyond: Market Analysis And Forecasts

Published Date: July 2006

Published By: Analysys Mason

Order Code: R51-213

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1 Handset evolution is a strategic issue for operators, not just vendors: 1.1 Vendors need to identify new opportunities for growth to combat the recent deceleration in global handset shipments; 1.2 Mobile handsets are also key to operators’ performance; 1.3 The report examines three broad categories of handset
2 Voice-centric handsets will remain a sizeable product category, especially in emerging markets: 2.1 Voice-centric handsets will still constitute the largest share of shipments in emerging markets during the next five years; 2.2 Voice-centric handsets will also continue to appeal to certain consumer segments in developed economies; 2.3 Some current voice-centric handsets indicate success factors for future handsets; 2.4 Key success factors in the voice-centric handset market will include price, design, the user interface and enhanced functionality; 2.5 Mobile operators need to ensure healthy profit margins from voice-centric handset users
3 Converged-function handsets will become the mainstream device in the majority of developed markets: 3.1 Consumers are increasingly demanding a single mobile device that incorporates a range of applications for everyday use; 3.2 Smartphones are well placed to play a pivotal role in the future converged handset market; 3.3 Handset vendors will have to enrich functionality, improve usability, enhance design and extend technological capabilities; 3.4 The converged-function handset will have to drop to a mid-range price in order to become a mainstream product; 3.5 Mobile operators and handset vendors need to co-operate in order to propel converged-function handset adoption and improve data revenues
4 Specialist handsets offering a best-in-class experience will win in particular consumer segments: 4.1 Consumers are diverging into a multitude of market segments with specific needs for handset functions; 4.2 Handsets offering specific, best-in-class experiences will win in particular consumer segments; 4.3 Mobile operators and handset vendors need to incorporate a strategy of differentiation to raise brand awareness and enhance customer loyalty
5 Annual global handset shipments will reach 1.5 billion by 2011: 5.1 The forecasts use system dynamics to better estimate handset shipments; 5.2 Converged-function handsets will become a mainstream product category in Western Europe and developed Asia, while a range of specialist handsets will lead in volume by 2011; 5.3 Voice-centric handsets will still account for the largest proportion of mobile handset shipments in North America in 2011; 5.4 Voice-centric handsets will still constitute the largest product category in emerging markets in 2011, although shipments of other handset types will grow quickly Actions
Figures and Tables: Figure 2.1: Handset shipments in emerging markets, 2001-11; Figure 2.2: Forecast of voice-centric handset shipments in emerging markets, 2005-11; Figure 2.3: Forecast of voice-centric handset shipments in developed markets, 2005-11; Figure 3.1: Forecast of mobile service ARPU by service categories in Western Europe, 2005-11; Figure 4.1: Global annual operator revenues for email and IM, 2005-10 (Source: Analysys Research, 2006); Figure 5.1: Global handset shipments by three types, 2005-11; Figure 5.2: Shipments by handset type in Western Europe, 2005-11; Figure 5.3: Shipments by handset type in developed Asia, 2005-11; Figure 5.4: Shipments by handset type in North America, 2005-11; Figure 5.5: Shipments by handset type in developing Asia, 2005-11; Figure 5.6: Shipments by handset type in Central and Eastern Europe, 2005-11; Figure 5.7: Shipments by handset type for the rest of the world, 2005-11; Table 2.1: Some successful voice-centric handsets; Table 2.2: Retail price estimates for handsets in emerging markets; Table 3.1: Examples of successful converged-function handsets; Table 3.2: Prospective features of a future converged-function handset; Table 4.1: Major market segments for specialist handsets, worldwide; Table 4.2: Examples of mobile-music handsets; Table 4.3: Examples of selected mobile-imaging handsets; Table 4.4: Examples of mobile-email handsets; Table 4.5: Examples of mobile-gaming handsets; Table 4.6: Selected mobile sports handsets; Table 5.1: The regions covered by the forecast

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