What Fate Awaits Next-Generation Advertising Vendors?: Industry Research Report

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What Fate Awaits Next-Generation Advertising Vendors?

Published Date: August 2007

Published By: Yankee Group

Page Count: 12

Order Code: R388-2470

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Table of Contents

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I. Innovation and Why It Is Important
II. What’s Hindering New Internet Video Advertising Formats
III. Next Generation Advertising Vendors: Passenger; BrightSpot.TV; VideoEgg; Panache; EyeBlaster; adap.tv; Tremor Media; Podbridge; YuMe Networks; ScanScout
IV. Conclusions and Recommendations: Recommendations for Brands; Recommendations for Ad Agencies; Recommendations for Next-Generation Advertising Vendors; Recommendations for Video Distributors
V. Further Reading

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