Financial Services Marketing to ABs Market Assessment 2006: Industry Research Report

Financial Services Marketing to ABs Market Assessment 2006

Published Date: September 2006

Published By: Key Note Publications Ltd

Page Count: 228

Order Code: R310-1353

Questions About This Report

E-mail a Colleague

Printable Page

Fax Your Order

Description

Table of Contents

Search Inside
this Report

Similar
Products

Executive Summary
1. Introduction: BACKGROUND; Overview; Methodology; Exclusive Consumer Research; Problems in the Research Process; DEFINITION
2. Strategic Overview: MARKET DYNAMICS; Who Are the Affluent?; Table 1: The UK Government's Former and Current Occupational Classifications; Table 2: Occupational Classification of Individuals in Great Britain by Current or Last Job by Sex (000 and %), 2004/2005; Identifying the Affluent; MARKET STATUS; MARKET VALUES; DISTRIBUTION; Competitive Structure; Leading Companies; Foreign Presence; MARKETING ACTIVITY; Advertising Trends; Top Advertisers; Consumer Trends; Savings; Debt; Financial Advice; Service Standards; Internet Banking; Financial Advertising; Investment in Property; Inheritance; MARKET OUTLOOK; Coping With Credit; Reluctance to Save; Government Leans on Private Sector; Flexible Opportunities; KEY POINTS; 3. Competitive Structure; LEADING COMPANIES; Foreign Presence; Top Advertisers; Advertising Trends; Consumer Trends; MARKET OUTLOOK; Coping With Credit; Reluctant To Save; Government Leans On Private Sector; Flexible Opportunities; Key Points
3. Locating High Incomes: HIGH-INCOME HEARTLAND: LONDON AND THE HOME COUNTIES; Table 3: UK Parliamentary Constituencies With the Highest Median Incomes (£), 2003/2004; WOMEN LAGGING; Table 4: Estimated Income Bands by Sex (000 and %), 2005/2006; Figure 1: Estimated Income Bands by Sex (000), 2005/2006; PROFESSIONAL WORK NO GUARANTEE OF ELEVATED INCOME; INCOMES PEAK BEFORE THE AGE OF AGE 50; Table 5: Weekly Household Income and Source of Income in the UK by Age of Household Reference Person (% and £), 2004/2005; Table 6: Changes in Household Incomes in the UK by Age of Household Reference Person (%), 2001/2002-2004-2005; OCCUPATIONS WITH THE LARGEST PAY CHEQUES; Table 7: Highest Median Weekly Earnings for Full-Time Males in Managerial and Professional Occupations in the UK (000 and £), 2005; Table 8: Highest Median Weekly Earnings for Full-Time Females in Managerial and Professional Occupations in the UK (000 and £), 2005; KEY POINTS
4. Who Owns the Wealth?: ONE-DIMENSIONAL WEALTH; Table 9: Net Wealth of the Household Sector in the UK at Constant 2004 Prices (£bn), 1991, 1996 and 2001-2004; Figure 2: Net Wealth of the Household Sector in the UK at Constant 2004 Prices (£bn), 1991, 1996 and 2001-2004; HOUSEHOLDS' SAVINGS STATIC; Table 10: Households' Savings Profile by Amount of Savings (% of households), 2001/2002 and 2004/2005; Table 11: UK Households by Amount of Savings and Total Weekly Household Income (% of households), 2004/2005; WEALTH CONCENTRATED AMONG PENSIONERS AND COUPLES WITHOUT CHILDREN; Table 12: Benefit Units in the UK by Amount of Savings and Total Weekly Income (% of benefit units), 2004/2005; FEW INVESTMENTS EVEN FOR HIGH-INCOME HOUSEHOLDS; Table 13a: UK Households by Type of Saving and Total Weekly Household Income — Up to £599 a Week (% of households), 2004/2005; Table 13b: UK Households by Type of Saving and Total Weekly Household Income — £600 to £1,000 or More a Week (% of households), 2004/2005; BROADER PORTFOLIOS REQUIRED; KEY POINTS
5. Debt Escalator: EVEN TOUGHER FOR FIRST-TIME BUYERS; OUTSTANDING DEBT; Table 14: Growth in Debt in the UK (£m and index 2001=100), 30th April 2001-2006; Table 15: Total Lending to Individuals by Type of Lender (% of amount outstanding), 30th April 2006; SAVINGS MIRAGE; Table 16: UK Households' Savings Ratio — Including and Excluding Changes in the Net Equity of Pension Funds (£bn and %), 2002-2005; Table 17: Average UK Households' Expenditure on Selected Financial Products (£), 1997/1998, 2001/2002 and 2004/2005; Table 18: UK Households' Weekly Expenditure on Selected Financial Products by Income Decile Group (£), 2004/2005; KEY POINTS
6. Promotion — Building Brands: THE ROYAL BANK OF SCOTLAND GROUP SPENDS MOST; Table 19: Main Media Advertising Expenditure by the Top 15 Financial Services Brands (£000 and %), Year Ending March 2006; PUSHING CREDIT; Table 20: Main Media Advertising Expenditure on Financial Services Relevant to ABs (£000 and %), Year Ending March 2006; Table 21: Main Media Advertising Expenditure on Selected Credit-Card Brands (£000), Year Ending March 2006; INTEGRATED MARKETING; Table 22: Key Creative Agencies for Advertising Financial Services to ABs, Year Ending March 2006; Table 23: Key Media Buying Agencies for Advertising Financial Services to ABs, Year Ending March 2006; TELEVISION AND PRINT MEDIA SPENDS IN DECLINE; Table 24: Advertising in the UK by Media Channel (%), 1994-2004; Figure 3: Advertising in the UK by Media Channel (%), 2004; Table 25: Advertising Expenditure in the UK by Media Channel (£m), 2000-2004; ONLINE IS THE KEY; INTEGRATED MARKETING; CAMEO, MOSAIC? AND ACORN — SUPPORTING ROLES; WITHOUT CUSTOMERS, THERE IS NO BUSINESS; KEY POINTS
7. An International Perspective: FINDING AND MONITORING CUSTOMERS; THE UK'S MAGNETIC ATTRACTION FOR FOREIGN MONEY; BARRIER TO WEALTH ACCUMULATION IN THE US; KEY POINTS
8. PEST Analysis: POLITICAL FACTORS; Moving the Goalposts; Pensions Curtailment; ECONOMIC FACTORS; UK Not Getting Any Richer; Hard-Pressed 30 to 49 Year-Olds; Table 26: Average Weekly Household Disposable Income and Expenditure by Age of Head of Household (£), 2000/2001 and 2004/2005; Starting to Save a Little More; SOCIAL FACTORS; Not Enough Homes; Problems for the Next Generation; TECHNOLOGICAL FACTORS; Coming Disruptions; The Global Society is Likely to be Disrupted; SUMMARY; KEY POINTS
9. Consumer Dynamics: SUMMARY OF RESULTS; Table 27: Summary of Results (% of respondents), 2006; Table 28: Summary of Results (% of respondents), 2002, 2003 and 2006; SAVINGS; My Savings Have Increased Over the Past Year; Table 29: My Savings Have Increased Over the Past Year (% of respondents), 2006; My Savings Have Decreased Over the Past Year; Table 30: My Savings Have Decreased Over the Past Year (% of respondents), 2006; I Have No Savings; Table 31: I Have No Savings (% of respondents), 2006; DEBT; My Debts Have Increased Over the Past Year; Table 32: My Debts Have Increased Over the Past Year (% of respondents), 2006; My Debts Have Decreased Over the Past Year; Table 33: My Debts Have Decreased Over the Past Year (% of respondents), 2006; I Have No Debts, Not Even a Mortgage on the Home I Live In; Table 34: I Have No Debts, Not Even a Mortgage on the Home I Live In (% of respondents), 2006; FINANCIAL ADVICE; Independent Financial Advice Is Too Expensive for Me to Afford; Table 35: Independent Financial Advice Is Too Expensive for Me to Afford (% of respondents), 2006; SERVICE STANDARDS; In My Experience, Banks Have Improved Their Standards of Customer Service Over the Past 2 Years; Table 36: In My Experience, Banks Have Improved Their Standards of Customer Service Over the Past 2 Years (% of respondents), 2006; In My Experience, Building Societies Have Improved Their Standards of Customer Service Over the Past 2 Years; Table 37: In My Experience, Building Societies Have Improved Their Standards of Customer Service Over the Past 2 Years (% of respondents), 2006; In My Experience, Insurance Companies Have Improved Their Standards of Customer Service Over the Past 2 Years; Table 38: In My Experience, Insurance Companies Have Improved Their Standards of Customer Service Over the Past 2 Years (% of respondents), 2006; INTERNET BANKING; I Have Full Confidence in Internet Banking; Table 39: I Have Full Confidence in Internet Banking (% of respondents), 2006; FINANCIAL ADVERTISING; Advertisements Help Me to Decide Which Financial Products to Buy; Table 40: Advertisements Help Me to Decide Which Financial Products to Buy (% of respondents), 2006; INVESTMENT IN PROPERTY; Property is the Best Investment for a Pension; Table 41: Property is the Best Investment for a Pension (% of respondents), 2006; INHERITANCE; I Would Like to Leave My Assets to My Children or Other Relatives; Table 42: I Would Like to Leave My Assets to My Children or Other Relatives (% of respondents), 2006; KEY POINTS
10. Company Profiles: INTRODUCTION; Table 43: Financial Services Organisations in the UK's Largest 100 Companies List by Market Value (£m), 2006; ABBEY; Corporate Strategy; Advertising and Distribution; Profitability; Table 44: Financial Results for Abbey National PLC (£000, % and £), Years Ending 31st December 2002-2005; Future Company Developments; ALLIANCE & LEICESTER; Corporate Strategy; Advertising and Distribution; Profitability; Table 45: Financial Results for Alliance & Leicester PLC (£000, % and £), Years Ending 31st December 2002-2005; Future Company Developments; AVIVA (NORWICH UNION); Corporate Strategy; Advertising and Distribution; Profitability; Table 46: Financial Results for Aviva PLC (£000, % and £), Years Ending 31st December 2002-2005; Future Company Developments; BARCLAYS; Corporate Strategy; Advertising and Distribution; Profitability; Table 47: Financial Results for Barclays PLC (£000, % and £), Years Ending 31st December 2002-2005; Future Company Developments; HBOS (BANK OF SCOTLAND AND THE HALIFAX); Corporate Strategy; Advertising and Distribution; Profitability; Future Company Developments; HSBC; Corporate Strategy; Advertising and Distribution; Profitability; Table 48: Financial Results for HSBC Holdings PLC ($000, % and $), Years Ending 31st December 2002-2005; Future Company Developments; LEGAL & GENERAL; Corporate Strategy; Advertising and Distribution; Profitability; Table 49: Financial Results for Legal & General Group PLC (£000, % and £), Years Ending 31st December 2002-2005; Future Company Developments; LLOYDS TSB; Corporate Strategy; Advertising and Distribution; Profitability; Table 50: Financial Results for Lloyds TSB Group PLC (£000, % and £), Years Ending 31st December 2002-2005; Future Company Developments; NORTHERN ROCK; Corporate Strategy; Advertising and Distribution; Profitability; Table 51: Financial Results for Northern Rock PLC (£000, % and £), Years Ending 31st December 2002-2005; Future Company Developments; PRUDENTIAL; Corporate Strategy; Advertising and Distribution; Profitability; Table 52: Financial Results for Prudential PLC (£000, % and £), Years Ending 31st December 2002-2005; Future Company Developments; ROYAL & SUNALLIANCE; Corporate Strategy; Advertising and Distribution; Profitability; Table 53: Financial Results for Royal & SunAlliance Insurance Group PLC (£000, % and £), Years Ending 31st December 2002-2005; Future Company Developments; THE ROYAL BANK OF SCOTLAND; Corporate Strategy; Advertising and Distribution; Profitability; Table 54: Financial Results for The Royal Bank of Scotland Group PLC (£000, % and £), Years Ending 31st December 2002-2005; Future Company Developments; STANDARD LIFE; Corporate Strategy; Advertising and Distribution; Profitability; Future Developments; ZURICH FINANCIAL SERVICES GROUP; Corporate Strategy; Advertising and Distribution; Profitability; Future Company Developments; THE POST OFFICE; NATIONAL SAVINGS & INVESTMENTS; KEY POINTS
11. The Future: THE PRESENT CONTEXT; Property Is Dominant; Flexible Finance and Equity Release; Buy-to-Let; Pressure to Give Assets Away; Ethical Concerns; Globalisation — Reshaping Social Grade Categories; Coping With Debt; Pension Dreams and Retirement Ashes; FORECASTS; Table 55: Forecast Net Wealth of the Household Sector in the UK at Current Prices (£bn), 2005-2010; Figure 4: Forecast Net Wealth of the Household Sector in the UK at Current Prices (£bn), 2005-2010; COMPANIES PREPARED FOR CHANGE; Predictions Updated; Brands for Tomorrow; KEY POINTS
13. Consumer Confidence: METHODOLOGY; KEY FINDINGS THIS QUARTER; THE WILLINGNESS TO BORROW; Confidence Declines Again; Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), May 2005, August 2005, November 2005, February 2006 and May 2006; Signs That the Decline Could be Bottoming Out; Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), May 2005, August 2005, November 2005, February 2006 and May 2006; THE WILLINGNESS TO SPEND FROM SAVINGS; Sharp Decline in Spending from Savings; Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), May 2005, August 2005, November 2005, February 2006 and May 2006; Table D: The Proportion of Adults Without Any Savings (%), May 2005, August 2005, November 2005, February 2006 and May 2006; Borrowing Grows in Relative Importance; Table E: The Average Amounts Adults are Confident Spending to Purchase Expensive Items (£ and %), May 2005, August 2005, November 2005, February 2006 and May 2006
14. Further Sources: Associations; Publications; General Sources; Government Sources; Other Sources; Bisnode Sources

	Research Index \| Publishers \| My Account \| Contact Us \| About MindBranch
	Welcome Guest (Login/Register) \| 0 items