- Scope and Themes
- What you need to know
- Methodology
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Attitudes toward financial services
- Retirement
- Retirement planning
- Barriers to retirement planning/savings
- How well prepared are Baby Boomers for retirement?
- Sub-group differences
- Usage of financial products and services
- Consumer Profiles Used Throughout the Report
- Demographics
- Psychographic cohort segments
- General Attitudes Towards Financial Services
- Selecting financial service providers
- Figure 1: Opinions about shopping for financial services, by gender, January-October 2006
- Figure 2: Opinions about shopping for financial services, by age, January-October 2006
- Figure 3: Opinions about shopping for financial services, by Baby Boomer cohort, January-October 2006
- Attention to financial services media
- Figure 4: Opinions about financial services media, by gender, January-October 2006
- Figure 5: Opinions about financial services media, by age, January-October 2006
Figure 6: Opinions about financial services media, by Baby Boomer cohort, January-October 2006
- Attitudes toward risk
- Figure 7: Agreement with: “investing in the stock market is too risky”, by age, gender, demographic segment, and household income, January-October 2006
- Retirement Expectations
- Expected retirement age
- Figure 8: Age individuals plan to retire, by age group, September 2007
- Figure 9: Age plan to retire, by income, September 2007
- Figure 10: Age plan to retire, by gender, September 2007
- Expected sources of income in retirement
- Figure 11: Whether expect to receive a pension, by age, September 2007
- Figure 12: Whether expect to receive a pension, by gender, September 2007
- Figure 13: Whether expect to receive a pension, by household income, September 2007
- Expected retirement residence
- Figure 14: Whether expect to move/sell house when retired, by age, September 2007
- Figure 15: Whether expect to move/sell house when retire, by household income, September 2007
- Retirement Planning and Barriers to Planning
- Retirement planning
- Figure 16: Types of financial planning done, by gender, September 2007
- Figure 17: Types of financial planning done, by age, September 2007
- Figure 18: Types of financial planning done, by household income, September 2007
- Figure 19: Types of financial planning done, by education, September 2007
- Barriers to retirement savings and planning
- Conflicting priorities
- Figure 20: Agreement with: “I am not focusing on my retirement because i have other financial concerns at the moment”, by age, gender, presence of children, and household income, September 2007
- Figure 21: Agreement with: “It is too difficult to make financial goals because life is so unpredictable”, by age, gender, and presence of children, and household income, September 2007
- Lack of financial literacy
- Figure 22: Opinions of financial literacy, by household income, January-October 2006
- Gender and financial literacy
- Figure 23: Opinions of financial literacy, by gender, January-October 2006
- Figure 24: Person in household who primarily makes the decisions as to how retirement savings should be invested, by gender and marital status, September 2007
- Financial literacy, by Baby Boomer cohort
- Figure 25: Agreement with: “I know nothing about finances/investment”, by Baby Boomer cohort, January-October 2006
- Figure 26: Agreement with: “I know nothing about finances/investment”, by demographic segment and gender, January-October 2006
- Attitudes toward savings
- Figure 27: Opinions about savings versus spending, by gender, January-October 2006
- Figure 28: Opinions about savings versus spending, by baby Boomer cohort, January-October 2006
- How Well Prepared are Baby Boomers for Retirement?
- Challenges facing Baby Boomers
- Feelings of financial security
- Figure 29: Agreement with: “I feel secure financially”, by household income, January-October 2006
- Figure 30: Agreement with: “I feel secure financially”, by age, January-October 2006
- Figure 31: Agreement with: “I feel secure financially”, by Baby Boomer cohort, January-October 2006
- Confidence in having enough money to retire
- Figure 32: Agreement with: “I feel confident that I will have enough money when I retire”, September 2007
- Perceptions of individual responsibility for retirement
- Figure 33: Agreement with: “financial security for retirement is an individual responsibility”, by age, January-October 2006
- Figure 34: Agreement with: “financial security for retirement is an individual responsibility”, by household income, January-October 2006
- Figure 35: Agreement with: “financial security for retirement is an individual responsibility”, by Baby Boomer cohort, January-October 2006
- Feelings of individual control
- Figure 36: Agreement with: “I have control over my own financial future”, September 2007
- Amount of retirement savings
- Figure 37: Total invested in household’s retirement accounts (such as 401k, IRA, SEP, etc.) by age, September 2007
- Figure 38: Total invested in household’s retirement accounts (such as 401k, IRA, SEP, etc.) by household income, September 2007
- Figure 39: Total invested in household’s retirement accounts (such as 401k, IRA, SEP, etc.) by gender and marital status, September 2007
- Figure 40: Total invested in household’s retirement accounts (such as 401k, IRA, SEP, etc.) by gender and marital status, for those who know their balance, September 2007
- Usage of Banking Products and Services
- Ownership of bank accounts
- Figure 41: Banking accounts currently have, by household income, January-October 2006
- Figure 42: Banking accounts currently have, by baby boomer cohort, January-October 2006
- Figure 43: Banking accounts currently have, by gender and employment status, January-October 2006
- Figure 44: Banking accounts currently have, by age, January-October 2006
- Primary bank
- Figure 45: Primary bank, by household income, January-October 2006
- Figure 46: Primary bank, by baby boomer cohort, January-October 2006
- Figure 47: Primary bank, by household income, January-October 2006
- Usage of Investment Products and Services
- Types of investment accounts owned
- Figure 48: Investment types currently have, by household income, January-October 2006
- Figure 49: Value of investment accounts currently have for those who have each type of account, January-October 2006
- Figure 50: Investment types currently have, by baby boomer cohort, January-October 2006
- Figure 51: Investment types currently have, by gender and employment status, January-October 2006
- Figure 52: Investment types currently have, by baby boomer cohort, January-October 2006
- Mutual fund companies
- Figure 53: Mutual fund companies currently have, by household income, January-October 2006
- Figure 54: Mutual fund companies currently have, by age, January-October 2006
- Few gender differences emerge in mutual fund companies used
- Figure 55: Mutual fund companies currently have, by age, January-October 2006
- Figure 56: Mutual fund companies currently have, by baby boomer cohort, January-October 2006
- Types of firms trusted
- Figure 57: Types of firms trusted to give good retirement planning advice, by gender, September 2007
- Figure 58: Types of firms trusted to give good retirement planning advice, by annual household income, September 2007
- Figure 59: Types of firms trusted to give good retirement planning advice, by region, September 2007
- Marketing to Baby Boomers
- For every product, there is likely to be a large Baby Boomer niche
- Financial services marketers
- Advertising approaches
- Figure 60: Geico print advertisement, 2007
- Figure 61: Ameriprise print advertisement, 2007
- Figure 62: Fidelity.com/Pete retirement planning print advertisement, 2007
- Figure 63: Prudential print advertisement, 2007
- Profile of Retired Versus Employed Baby Boomers
- Figure 64: Agreement with opinions by employment status, January-October 2006
- Appendix: General Attitudes by Age
- Figure 65: Attitudes towards financial services, all respondents by age, January-October 2006
|
0 items
