|
|
Home > Communications > Telecommunications > Telephony
Fixed Line Providers - UK
|
|
- Issues in the Market
- Key issues:
- Definition
- Abbreviations
- Market in Brief
- Market liberalisation opens up the fixed-line sector
- Lower revenues
- Newcomers denting the dominance of BT
- The encroachment from mobiles
- Impact of the digital switchover
- Losing voice against the mobile operators
- Usage patterns between fixed line and mobiles determined by age
- Fixed lines still offer distinct advantages over mobiles
- New communications order creates further pressure for landlines
- Internal Market Environment
- Key points
- Changing regulation creates market free-for-all
- Easier for new market entrants
- Wholesale line rental
- How does BT compete?
- Bundling
- Low prices inspire more to switch
- Broader Market Environment
- Key points:
- Personal disposable income up
- Figure 1: Trends in personal disposable income and consumer expenditure, 2002-12
- Household formation delivers further opportunity
- Figure 2: Total number of UK households and one-person households, 1991-2012
- Bigger market opportunities from population increase
- Figure 3: Size of UK population, by age group, 2003-12
- Competitive Context
- Key points:
- Mobile subscriber numbers continue to rise
- Figure 4: Mobile phone subscribers, 2002-07
- Mobile an increasingly attractive option
- Fixed line no longer a gateway to the home
- The Web spawns new forms of communications
- Strengths and Weaknesses in the Market
- Market Size and Forecast
- Key points:
- Numbers down across the board
- Figure 5: Key metrics in the fixed-line sector, 2002-07
- Price deflation a fact of life…
- Figure 6: Average real monthly cost of residential telecoms, 2002-07
- …but price of access remains constant
- Call charge analysis
- A continued path of decline
- Figure 7: Fixed-line voice and access revenue, 2002-12
- Figure 8: Breakdown of forecast of fixed call revenue, 2002-12
- Factors used in the forecast
- Segment and Brand Performance
- Key points:
- Fixed-line analysis
- Figure 9: Numbers of lines taking BT and non-BT voice services, 2002-06
- Full LLU services are now emerging
- Cable remains constant
- Call minutage
- Figure 10: Share of voice communication, by type of provider, 2002-06
- User shares by fixed-line provider
- Figure 11: Penetration levels of fixed-line providers, October 2007
- Among the online sample, about one in two adults have a landline with BT
- Virgin is locked in a battle for the living room with Sky.
- TalkTalk has an 8% share, making it the third-biggest provider in the market
- Companies and Brands
- Key points:
- Major players
- British Sky Broadcasting
- BT Retail
- Losing share
- New services follow suit
- Complacent about broadband speeds
- Moving into entertainment
- No dual-play packages, yet
- VoIP
- BT Wholesale
- Regulatory pressures
- Carphone Warehouse/TalkTalk
- Mobile business
- Fixed-line services
- Broadband offers
- Kingston Communications
- Tiscali
- Increasing UK reach
- Available packages
- Virgin Media
- Returning to profit
- Packages galore
- Other providers
- Brand Communication and Promotion
- Key points:
- About £1 per head of population
- Figure 12: Fixed-line media expenditure, total expenditure and total BT, 2002/03-2006/07
- BT is the biggest spender
- Expenditure by media channel
- Figure 13: Fixed line media expenditure, by channel, 2003-07
- Tendency for directness
- TV in decline
- Press succumbs to online
- Major advertising campaigns 2006/07
- Figure 14: Fixed line media expenditure, by main campaign, Sept 2006 - August 2007
- The old guard dominates…
- …with newer players snapping at the heels
- The Consumer - Major Brands and Profiles
- Key points:
- Deregulation opens up the market
- Figure 15: Penetration levels of fixed-line providers, October 2007
- Profiles of fixed-line providers
- Figure 16: Penetration of fixed-line providers, by gender, age and socio-economic group, October 2007
- Additional lifestyle and behavioural profiling of fixed-line providers
- BT
- Virgin Media
- TalkTalk
- The Consumer - Usage of Fixed Lines and Mobiles in the Home
- Key points:
- Loyalty begins at home
- Figure 17: Attitudes towards fixed lines and mobile phones, October 2007
- An increasingly lost market
- Landline is the back-up for increasing numbers
- Selectively using the landline
- Poor mobile reception
- Appendix
- Figure 29: Profiles of fixed-line providers, by demographic analysis, October 2007
- Figure 30: Penetration of fixed-line usage modes, by demographic analysis, October 2007
- Figure 31: ‘My landline always offers a clearer connection than my mobile’, by demographic analysis, October 2007
- Figure 32: ‘It’s cheaper to call from my landline’, by demographic analysis, October 2007
- Figure 33: ‘It's cheaper to call from my mobile’, by demographic analysis, October 2007
- Figure 34: ‘My landline is easier and more comfortable to use than my mobile’, by demographic analysis, October 2007
- Figure 35: ‘I feel safer knowing I have a fixed line to the outside world’, by demographic analysis, October 2007
- Figure 36: ‘It's easier to call from my mobile, because it's where I have my address book’, by demographic analysis, October 2007
- Figure 37: ‘I only have a landline because my broadband provider required it’, by demographic analysis, October 2007
- Figure 38: ‘I resent having to pay line rental for my landline’, by demographic analysis, October 2007
|
Similar Products
• Telecommunication Services
Published Nov 2008 by First Research, Inc.
• 2008 Australia - Fixed and Mobile Statistics (tables only)
Published Oct 2008 by Paul Budde Communication Pty Ltd
• Wired Telecommunications Carriers in the US - Industry Risk Rating Report
Published Oct 2008 by IBISWorld
• Voice Services and Fixed Line Strategies for Central and Eastern European Operators
Published Oct 2008 by IDC
• 2008 Australia - Telecoms Analyses and Forecasts
Published Oct 2008 by Textiles Intelligence
• The 2009 World Market Forecasts for Imported Parts for Fixed Line Telephone or Telegraph Equipment
Published Oct 2008 by Icon Group International, Inc.
• The 2009 World Forecasts of Parts for Fixed Line Telephone or Telegraph Equipment Export Supplies
Published Sep 2008 by Icon Group International, Inc.
• The World Market for Parts for Fixed Line Telephone or Telegraph Equipment: A 2009 Global Trade Perspective
Published Sep 2008 by Icon Group International, Inc.
• The 2009 Import and Export Market for Parts for Fixed Line Telephone or Telegraph Equipment in North America & the Caribbean
Published Sep 2008 by Icon Group International, Inc.
• The 2009 Import and Export Market for Parts for Fixed Line Telephone or Telegraph Equipment in Latin America
Published Sep 2008 by Icon Group International, Inc.
|
|
|
|
0 items
