Key messages - Video telephony is shaping up - A show case for the fixed line - Defence against FMS - Careful pricing and packaging is key A long-term effort The video telephony market today - Key players - Marketing strategies - Success to date Critical success factors - Price - Quality - Critical mass requires interoperability - Substitutes The future of video telephony services - Is demand there? - More than just another fixed service - Many supply-side barriers to overcome Messages to fixed operators Case studies PSTN-based video telephony - Vialta - Telecom Italia - Telefonica - Amstrad Broadband video telephony - Motorola - 8x8 - France Telecom - SingTel PC-based video telephony - Sony - Skype