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Home  > Computers and Information Technology  >  Computer Technology & Equipment  >  Storage Devices

Flash Memory and Other Removable Data Storage - US

Published Date: March 2007
Published By: Mintel International Group Ltd.
Page Count: 105
Order Code: R560-2618
 
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DescriptionTable of ContentsSearch Inside
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Scope and Themes
What you need to know
Definition
Abbreviations and terms
Abbreviations
Terms


Executive Summary
Highlights
Flash memory explodes onto scene but is not yet disruptive
Demand for flash driven by tech devices and need for data porting
Oversupply exacerbates quarterly price drops
Limited efforts at branding show limited success
Consumer electronic stores are the primary destination for flash
Household income is the strongest determinant of flash ownership and usage
Asians and higher-income Hispanics are the early adopters
Increased demand ahead
Forecast


Market Drivers
Introduction
Digital cameras and cell phones drive the need for flash storage
Figure 1: Usage of removable memory with tech devices, February 2007
Figure 2: SanDisk flash memory product revenues, by type, 2003-06
Figure 3: Chart: U.S. factory sales for selected host devices, 2002-07
Household income
Figure 4: Distribution of households, by income, 1999 and 2005
Figure 5: Change in number of households per income bracket, 1999-2005
Flash for professional use
Figure 6: Reasons to use removable data storage, by type of storage used, February 2007
Figure 7: Ownership of data storage hardware, by work habit, February 2007
Asians and higher-income Hispanics are early adopters
Figure 8: Growth of the U.S. population, by race/ethnicity, 2002, 2007 & 2012
Internet-based storage
Portable hard drives


Market Size and Trends
Figure 9: Total U.S. factory sales of flash media and other blank computer media, at current and constant prices, 2002-06
Rapid price deflation leaves lower capacities in the dust
Figure 10: Average card capacity and price per MB sold by SanDisk, 2004-06
Global oversupply adds to price destabilization


Market Segmentation
Figure 11: U.S. factory sales of flash media and other blank computer media, segmented by type, 2004 & 2006
Figure 12: Chart: Indexed factory sales of flash media and other blank computer media, by segment, 2002-06
Figure 13: Examples of price per gigabyte of data stored, by media type, March 2007
Flash media
Figure 14: Sales of flash media, at current and constant prices, 2002-06
Other blank computer media
Overview
Figure 15: Sales of other blank computer media, at current and constant prices, 2002-06
CDs vs. DVDs
Figure 16: FDM sales and volume for blank CDs and DVDs, 2002-06
Figure 17: Chart: FDM sales of blank CDs and DVDs, 2002-06


Supply Structure
Overview
Figure 18: Ownership of flash card/USB drive brands, by gender, February 2007
Figure 19: Ownership of flash card/USB drive brands, by gender, February 2007
Figure 20: Ownership of flash card/USB drive brands, by age, February 2007
Figure 21: Ownership of flash card/USB drive brands, by household income, February 2007
Figure 22: Top ten brands in memory cards and dvd media, Jan-Oct 2006*
Manufacturer profiles
SanDisk
Samsung Electronics
Figure 23: Advancements in NAND process technology by Samsung, 2005-07
Toshiba
Sony
Micron/Lexar
Intel
Memory card manufacturers


Advertising and Promotion
Introduction
Brand-specific marketing
Growing the market
SanDisk
Jump drive fashion
Manufacturer rebates
Retailer advertising


Retail Distribution
Overview
Figure 24: Method of purchase of flash memory, USB flash and blank CD/DVDs, February 2007
Figure 25: Method of purchase of flash memory cards, by race/ethnicity, February 2007
Figure 26: Digital camera channel shipments, June 2006
Online retailers


The Consumer
Introduction
Summary
Ownership of data storage hardware
Figure 27: Ownership of data storage hardware, Jan-Oct 2006
Figure 28: Ownership of selected data storage hardware, May 2005 & February 2007
Figure 29: Ownership of selected data storage hardware, by age, Jan-Oct 2006
Figure 30: Chart: Ownership of selected data storage hardware, by age, Jan-Oct 2006
Figure 31: Ownership of selected data storage hardware, by household income, Jan-Oct 2006
Figure 32: Ownership of selected data storage hardware, by presence of children in the household,
Figure 33: Ownership of selected data storage hardware, by cohort, Jan-Oct 2006
Usage of data storage hardware
Figure 34: Usage of selected data storage hardware, February 2007
Figure 35: Ownership of selected data storage hardware, by gender, February 2007
Figure 36: Ownership of selected data storage hardware, by age, February 2007
Figure 37: Usage of selected data storage hardware, by presence of children in the household, February 2007
Intent to purchase data storage hardware
Figure 38: Intent to purchase selected data storage hardware, by gender, February 2007
Figure 39: Intent to purchase selected data storage hardware, by gender, February 2007
Figure 40: Intent to purchase selected data storage hardware, by age, February 2007
Figure 41: Chart: Intent to purchase selected data storage hardware, by age, February 2007
Figure 42: Intent to purchase selected data storage hardware, by presence of children in the household, February 2007
Reasons to use removable data storage
Figure 43: Reasons to use removable data storage I, by type of storage, February 2007
Figure 44: Reasons to use removable data storage II, by type of storage, February 2007
Attitudes toward data storage
Figure 45: Attitudes toward data storage, by age, February 2007
Figure 46: Chart: Attitudes toward data back up, by age, February 2007
Figure 47: Attitudes toward data storage, by household income, February 2007
Figure 48: Attitudes toward data storage, by household income, February 2007
Figure 49: Uncertainty about data storage, by age, February 2007
Attitudes toward flash memory
Figure 50: Attitudes toward flash memory, February 2007
Figure 51: Attitudes toward flash memory, by gender, February 2007
Figure 52: Attitudes toward flash memory, by gender, February 2007
Figure 53: Attitudes toward flash memory, by age, February 2007
Figure 54: Attitudes toward flash memory, by household income, February 2007
Figure 55: Chart: Attitudes toward flash memory, by household income, February 2007
Attitudes toward next generation shiny disc storage
Figure 56: Attitudes toward next generation DVD storage, by gender, February 2007
Figure 57: Attitudes toward next generation DVD storage, by age, February 2007
Race/ethnicity
Figure 58: Ownership of selected data storage hardware, by race/ethnicity, Jan-Oct 2006
Figure 59: Usage of selected data storage hardware, by race/ethnicity, Jan-Oct 2006
Figure 60: Intent to purchase selected data storage hardware, by race/ethnicity, February 2007
Figure 61: Attitudes toward data storage, by race/ethnicity, February 2007
Figure 62: Attitudes toward flash memory, by race/ethnicity, February 2007
Figure 63: Attitudes toward next generation DVD storage, by race/ethnicity, February 2007
Controlling for age and income
Figure 64: Usage of selected data storage hardware, by race/ethnicity and age, Jan-Oct 2006
Figure 65: Usage of selected data storage hardware, by race/ethnicity and household income, Jan-Oct 2006


Future and Forecast
Future trends
Increased OEM demand ahead
USB drives as a playback format
SSD spurs new category of demand
Windows Vista to spur sales
Multiple formats likely to continue
PRAM technology to challenge flash
OEM sales to reduce costs to consumers
Cell phones, MP3 players, laptops to drive sales
Figure 66: Chart: Estimates of shipments of products resulting in flash sales, 2002-07
Free Internet storage as a potential negative driver
Market forecast
Flash media and other blank computer media
Figure 67: U.S. sales of flash media and other blank computer media, at current and constant prices, 2006-10
Figure 68: Chart: Forecast of flash media and other blank computer media, at current and constant prices, 2006-10
Flash media
Figure 69: Forecast of U.S. sales of flash media, at current and constant prices, 2006-10
Other blank computer media
Figure 70: U.S. sales of other blank computer media, at current and constant prices, 2006-10


Appendix: Trade Associations


Appendix: Simmons cohorts
Figure 71: Married couples cohorts
Figure 72: Single women cohorts
Figure 73: Single men cohorts
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