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France Online Advertising


Published Date: August 2007
Published By: eMarketer
Page Count: 20
Order Code: R203-500
 
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Executive Summary
Online Advertising Spending in France, 2006-2011 (billions and % change vs. prior year)
Issues & Questions
The eMarketer View
Key eMarketer Numbers - France Online Advertising
Country Background
Online Ad Spending
Online Advertising Spending in France, 2006-2011 (billions and % change vs. prior year)
Online Advertising Spending in Select Countries in Europe, 2006 (millions of Eur and % of total online ad spending)
Online Advertising Spending Growth according to Companies in Western Europe*, by Country to which Budget Is Allocated, 2006-2008 (% increase vs. prior year)
Online Advertising Spending Growth in Western Europe, by Country, 2004-2010 (% increase/decrease vs. prior year)
Total Advertising Spending
Advertising Spending for Select Countries in Europe, 2005-2007 (% increase vs. prior year)
Online and Total Media Advertising Spending in France, 1997-2007 (millions)
The Internet vs. Other Media
Advertising Spending in France, by Media, 2003-2007 (millions)
Percent of Increased Online Advertising Spending that Came from Other Media Budgets according to Companies in Western Europe*, by Country to which Budget Is Allocated, 2006
Advertising Spending in France, by Media, 2006 (millions of euros and % change vs. prior year and % market share)
Advertising Spending in France, by Media, January 2006-May 2006 & January 2007-May 2007 (millions of euro and % change vs. prior year)
Online Advertising: Types and Trends
Opinions of Online Marketing Tactics among Marketers in France, May 2007 (% of respondents*)
Marketers' Anticipated Change in Spending* on Marketing Tools in France, May 2007 (% of respondents)
Online Marketing Tactics Used by Advertisers* in France, Q1 2007 (% of respondents)
Online Display Advertising Impressions in Select Countries in Europe*, by Format, July-December 2006 (% of delivered display ad impressions)
Top 10 Web Properties among Internet Users in France, Ranked by Unique Visitors, March & April 2007 (thousands and % increase/decrease vs. prior month)
Top 10 Web Properties among Internet Users in France, May 2007 (millions of unique visitors)
Active Second Life Residents Worldwide, by Region, March 2007 (thousands of unique users, % market share and % increase vs. January 2007)
Online Ad Spending by Industry
Online Advertising Spending in France, by Industry, 2006 (millions of euros and % change)
Top 10 Online Advertising Sectors in France, March 2007 (number of different banners viewed, and % change vs. prior month)
The Online Consumer
Internet Usage
Average Web Usage in France among At-Home and At-Work Internet Users, January-May 2007
Internet Usage Metrics in France, April 2007
Internet Users* and Penetration in France, May 2006 & May 2007 (millions and % of total population)
Internet Users and Penetration in Select Countries in Western Europe, 2005-2011 (millions and % of population)
Broadband Penetration
Top 10 Countries Worldwide, Ranked by Broadband Lines, Q4 2006 (millions)
Information and Communications Technology (ICT) Spending Growth in the EU, by Select Countries, 2006-2008 (% increase vs. prior year)
At-Home Internet Users in France with a Broadband Connection, May 2006 & May 2007 (millions and % of total population)
Household Broadband Penetration in Select Countries in Western Europe, 2005, 2006 & 2010 (% of households)
Broadband Households and Penetration in France, by Access Technology, 2005-2011 (thousands and % of total households)
Attitudes and Behavior
Attitudes of Adult Internet Users in Select Countries in Western Europe toward Online Advertising, September-December 2006 (% of respondents)
Attitudes of Teen and Young Adult Internet Users in Select Countries in Western Europe toward Online Advertising, September-December 2006 (% of respondents)
Online Activities Conducted* by Internet Users in Select Countries in Western Europe, 2006 (% of respondents)
Mobile Internet Advertising
Mobile Phone Users in the US and Select Countries in Western Europe with Mobile Internet Access, December 2006 (% of respondents)
Mobile Content Users in the US Who Have Registered, Personalized or Paid for that Mobile Content, by Category, December 2006 (% of respondents in each group)
Mobile Content Users in Select Countries in Western Europe* Who Have Registered, Personalized or Paid for that Mobile Content, by Category, December 2006 (% of respondents in each group)
Source of SMS Advertising among Mobile Subscribers in France, Germany and Spain, August 2006 (thousands and % of each segment)
Mobile Internet Users' Opinions of Links and Banners on Mobile Internet Portals in France, 2006 (% of respondents)
Mobile Phone Users in the US and Select Countries in Western Europe Who Prefer Mobile Advertising Instead of Paying for Mobile Content*, December 2006 (% of respondents)
Behaviors of Mobile Phone Users in the US and Select Countries in Western Europe* in Response to Mobile Advertising, December 2006 (% of respondents)
Mobile Advertising Revenues of the Leading Operators in France, 2006 (millions)
Anticipated Change in Spending by Marketers* Using the Mobile Internet in France, 2007 (% of respondents)
Mobile Internet Users, Mobile Search Users and Mobile Search Advertising Revenues in Western Europe*, 2006-2011 (millions)
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