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France Online: Where Brand Matters


Published Date: May 2009
Published By: eMarketer
Page Count: 11
Order Code: R203-632
 
DescriptionTable of ContentsSearch Inside
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Executive Summary
Information that Internet Users in France Look for on Brand Websites, December 2008-January 2009 (% of respondents)
Key Questions
The eMarketer View
Internet Usage Summary
Top 10 Countries, Ranked by Internet Users*, 2008-2013 (millions)
Internet Users and Penetration in Select Countries in Europe, 2008-2013 (millions and % of population)
Average Web Usage Among At-Home and At-Work Internet Users in France, March 2009
Multibrand Websites
Brands as Facilitators
The Consumer Viewpoint
Amount of Influence that Select Marketing Tools Have on Buying Behavior According to Internet Users in France, April-May 2008 (scale of 1-10*)
Information that Internet Users in France Look for on Brand Websites, December 2008-January 2009 (% of respondents)
Services that Internet Users in France Want to See on Brand Websites, December 2008-January 2009 (% of respondents)
Luxury Brands
Types of Luxury Product Websites Visited by Internet Users in France, December 2008-January 2009 (% of respondents)
Types of Luxury Products Bought Online by Internet Users in France, December 2008-January 2009 (% of respondents)
Case Studies
Yves Rocher
M&M’s
L’Oréal
Conclusions
Endnotes
103306
Average Web Usage Among At-Home and At-Work Internet Users in France, March 2009
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