Frozen Foods in the U.S.: Dinners/Entrees, Pizza, Vegetables, Appetizers/Snacks, and Breakfast Foods, 2nd Edition

Published Date: April 2009 Published By: Packaged Facts Order Code: R567-779 $3,600.00   Online Download $7,200.00   Global Site License $4,000.00   Hard Copy Mail Delivery $4,400.00   Online Download plus 1 Hard Copy   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Purchase by the Section Search Inside this Report Similar Products Chapter 1: Executive Summary Scope and Methodology Market Definition: Frozen Foods and Beverages Focus on Three Savory Food Classifications Report Methodology Market Size and Composition Retail Sales Total $51.8 Billion in 2008 Table 1-1: U.S. Retail Sales of Frozen Foods, 2004-2013 (in millions of dollars) IRI-Tracked Sales Approach $31.7 Billion in 2008 Center Plate Represents Half of Frozen Foods Market Figure 1-1: Share of IRI-Tracked Dollar Sales of Frozen Foods and Beverages by Classification, 2004 vs. 2008 (percent) Supermarkets Claim 55% of Sales Economy Driving Consumer Purchasing Patterns A Return to Eating at Home Convenience First and Foremost Kids and Teenagers a Driving Force Competition from Fresh Prepared Foods Competitive Overview Hundreds of Competitors Niche and Natural/Organic Marketers Restaurant Names, Licensing and Diet Tie-Ins Competition from Private Label Marketing and New Product Trends More Than 600 New Products Introduced Each Year Center-Plate Classification Leads in New Products The Top Product Claims: Upscale, Quick, Natural Retail and Consumer Competitive Shifts in Retail Landscape Household Penetration of Frozen Foods by Category Table 1-2: Frozen Food Purchasing Patterns by Type, 2004 vs. 2008 (percent of U.S. households) Ore-Ida and Eggo the Most Popular Frozen Food Brands Chapter 2: Market Overview Introduction Market Definition: Frozen Foods and Beverages Focus on Three Savory Food Classifications Report Methodology Market Size and Composition Retail Sales Total $51.8 Billion in 2008 Table 2-1: U.S. Retail Sales of Frozen Foods, 2004-2008 (in millions of dollars) Table 2-2: U.S. Retail Sales of Frozen Foods by Classification, 2004-2008 (in millions of dollars) IRI-Tracked Dollar Sales Approach $31.7 Billion in 2008 Volume Sales Down 6.0% in 2008 Table 2-3: IRI-Tracked Retail Sales of Frozen Foods by Dollar and Volume Growth, 2007-2008 (in millions of dollars and pounds) Breakfast Foods Grow Fast, Beverages Decline Center Plate Represents Half of Frozen Foods Market Figure 2-1: Share of IRI-Tracked Dollar Sales of Frozen Foods and Beverages by Classification, 2004 vs. 2008 (percent) Fastest-Growing Categories in IRI-Tracked Channels Table 2-4: Top 10 Frozen Food Categories by Percentage Growth in IRI-Tracked Dollar Sales, 2007-2008 (in millions of dollars) Table 2-5: Top 10 Frozen Food Categories by Percentage Growth in IRI-Tracked Volume Sales, 2007-2008 (in millions of pounds) Frozen Foods Make IRI’s New Products Pacesetters List Supermarkets Lead Retail Market with 55% of Sales Figure 2-2: Share of U.S. Retail Sales of Frozen Foods by Retail Channel, 2008 (percent) Seasonal Sales Vary by Category Table 2-6: IRI-Tracked Retail Sales of Frozen Foods by Classification and Category, 2004-2008 (in millions of dollars) Market Outlook Economy Driving Consumer Purchasing Patterns Table 2-7: Selected Food/Beverage Psychographics, February 2009 (percent of U.S. Adults) Food Costs Are Rising Figure 2-3: Impact of Economy on Grocery Purchases by Household Income: Agreement with Statement “I Buy More Canned, Frozen or Boxed Food Items as Opposed to Fresh, Nonpreserved Food” (percent of shoppers) The Value Proposition A Return to Eating at Home Consumers Buying More Home Freezers Convenience First and Foremost Demographic Shifts Table 2-8: Demographic Snapshot of the U.S. Population as of July 1, 2007 Health and Wellness A Delicate Balance Between Health and Convenience Figure 2-4: Consumer Attitudes about Healthy Foods and Time Constraints, 2008 (percent of U.S. adults) Skittishness Over Food Safety Brown-Bagging Lunch Ethical Issues Going Local Natural/Organic Foods Going Mainstream, But Growth Slowing Kids and Teenagers a Driving Force Palate for Global Foods Is Growing Consumers Like Customization Industry Association Promotes Frozen Foods Through Schools New Technologies Boost Quality To Innovate, or Not to Innovate? Competition from the Restaurant Industry Competition from Fresh Prepared Foods Figure 2-5: Supermarket Shopper Interest in Ready-to-Eat Meal Solutions, 2008 (percent) Fighting the Frozen Foods Stigma Projected Market Growth Sales to Approach $65 Billion by 2013 Table 2-9: Projected U.S. Retail Sales of Frozen Foods and Beverages, 2008-2013 (in millions of dollars) Table 2-10: Projected U.S. Retail Sales of Frozen Foods by Classification, 2008-2013 (in millions of dollars) Competitive Overview Hundreds of Competitors Natural/Organic Marketers Restaurant Names, Licensing and Diet Tie-Ins Competition from Private Label Marketing and New Product Trends More Than 600 New Products Introduced Each Year Table 2-11: Number of U.S. Food Product Introductions: Overall vs. Frozen and Refrigerated, 1985-2008 Center-Plate Classification Leads in New Products Table 2-12: Number of U.S. Frozen Food Product Introductions by Product Categories, 2004-2008 The Top Product Claims: Upscale, Quick, Natural Table 2-13: Top Product Claims/Tags for U.S. Frozen Food Product Introductions, 2008 (number and percent) Selling Convenience Figure 2-6: Number of New Frozen Food Product Introductions by Selected “Convenience” Package Tags/Claims, 2007 vs. 2008 Natural Going Strong Figure 2-7: Number of New Frozen Food Product Introductions by Top “Natural” Package Tags/Claims, 2007 vs. 2008 Selling Health Benefits Table 2-14: Number of New Frozen Food Product Introductions by Top “Healthy” Package Tags/Claims, 2007 vs. 2008 Nestlé, Kraft Lead 2008 Product Introductions Table 2-15: Selected Leading U.S. Marketers of Frozen Foods Based on Stock-Keeping Unit (SKU) Introduction Levels, 2004-2008 (number) Packaging Trends Consumers’ Brand Perceptions Global Marketing and New Product Trends Nestlé, Unilever Lead Frozen Food Introductions Trends in International New Product Introductions Table 2-16: Selected Leading Global Marketers of Frozen Foods Based on Stock-Keeping Unit (SKU) Introduction Levels, 2004-2008 (number) Table 2-17: Top Product Claims/Tags for Food & Beverage Product Introductions by Selected U.S. and Global Measures: 2008 (percent) Table 2-18: Top Product Claims/Tags for Food & Beverage Product Introductions by Selected U.S. and Global Measures: Three-Year Aggregate, 2006-2008 (percent) Innovative International Marketing and New Product Launches Distribution and Retail Warehouse vs. Direct Store Delivery Smaller Marketers Work Through Brokers Competitive Shifts in the Retail Landscape Focus on Supermarkets Focus on Natural Supermarkets Table 2-19: Sales of Frozen and Refrigerated Products in Natural Supermarkets by Category, March 2006 - March 2008 (in millions of dollars) Table 2-20: Sales of Frozen and Refrigerated Products in Natural Supermarkets by Leading Marketers and Brands, March 2006 - March 2008 (in millions of dollars) Focus on Supercenters/Mass Merchandisers Focus on Warehouse Clubs Focus on Convenience Stores Tesco Forging Ahead in U.S. Market Focus on Specialty Stores Focus on Drugstores Trends in Other Retail Channels, at Home and Abroad Consumer Overview Notes on Simmons Market Research Bureau Consumer Data Overview of Simmons Data Table 2-21: Frozen Food Purchasing Patterns by Type, 2004 vs. 2008 (percent of U.S. households) Ore-Ida and Eggo the Most Popular Frozen Food Brands Table 2-22: Top 10 Frozen Foods Products by Usage Rates, 2008 (percent of U.S. adults) Table 2-23: Usage Rates for Selected Frozen Foods Types and Brands, 2008 (percent of U.S. adults) Demographics of Users Vary by Product Category Consumer Attitudes Toward Frozen Foods Table 2-24: Top Demographic Indicators for Agreement with Statement: I Often Eat Frozen Dinners, 2008 (indices) Table 2-25: Top Demographic Indicators for Agreement with Statement: Easy to Prepare Foods are My Favorite, 2008 (indices) Table 2-26: Top Demographic Indicators for Agreement with Statement: Frozen Dinners Have Little Nutritional Value, 2008 (indices) Frozen Breakfast Entrées are the Highest Indexing Category Among Prime Frozen Food Consumers Figure 2-27: Leading Frozen Foods Products by Indexes of Prime Frozen Food Consumers, 2008 (indices) Walmart Is Top Channel for Frozen Foods Table 2-28: Frozen Food Chain Retail Patterns, 2008 (percent of U.S. adults) Table 2-29: Frozen Food Chain Retail Patterns: By Age Bracket, 2008 (index and percent of U.S. adults) Table 2-30: Frozen Food Expenditure Patterns, 2008 (percent of .S. adults) Table 2-31: Frozen Food Expenditure Patterns: By Age Bracket, 2008 (index and percent of U.S. adults) Table 2-32: Frozen Food Expenditure Patterns: By Retail Channel Most Often Shopped, 2008 (percent of U.S. adults) Frozen Food Age 2008 Consumer Study Chapter 3: Center-Plate Frozen Foods Market Trends Market Definition: Main Courses A $26 Billion Market Table 3-1: U.S. Retail Sales of Frozen Center-Plate Foods, 2004-2008 (in millions of dollars) Single-Serve Dinners/Entrées Comprise Largest Category Table 3-2: Share of IRI-Tracked Dollar Sales of Frozen Center-Plate Foods by Product Category, 2004 vs. 2008 (percent) Supermarket Retail Share 55% Figure 3-1: Share of Frozen Center-Plate Foods by Retail Channel, 2008 (percent) Seasonal Sales Market Outlook Convenience and Value Are Prime Motivators No-Mess Cooking, Easy Clean-Up Consumers Stocking Up Projected Market Growth Frozen Center-Plate Foods to Approach $33 Billion by 2013 Table 3-3: Projected U.S. Retail Sales of Frozen Center-Plate Foods, 2008-2013 (in millions of dollars) Competitive Overview More than 300 Marketers Market Leaders Important Niche Marketers Marketers of Mexican-Style Specialties Marketers of Asian and Other International Specialties Natural and Vegetarian Marketers Some Marketers Focus on Non-Supermarket Channels Private Label Big in Some Categories, Small in Others Marketing and New Product Trends New Products Proliferate Table 3-4: Number of U.S. Frozen Food Product Introductions in Center-Plate Categories, 2004-2008 The Consumer Frozen Pizza Enjoys Deepest Household Penetration Figure 3-2: Frozen Center-Plate Foods Purchasing Patterns by Type, 2004 vs. 2008 (percent of U.S. households) Focus on Dinners/Entrées Competitive Overview Frozen Dinners/Entrées Leaders Regional and Niche Players Ethnic Players Natural and Organic Marketers Marketer and Brand Shares Methodology Single-Serve Dinners/Entrées the Largest Subcategory Figure 3-3: Share of IRI-Tracked Dollar Sales of Frozen Dinners/Entrées Category by Type, 2008 (percent) Nestlé and ConAgra Control 61% of Frozen Dinners/Entrées Sales Table 3-5: Marketer Share of Total Frozen Dinners/Entrées by IRI-Tracked Dollar Sales, 2008 (percent) Nestlé Leads Single-Serve Dinners/Entrées Table 3-6: Top Marketers of Frozen Single-Serve Dinners by IRI-Tracked Sales and Market Share, 2007-2008 (in millions of dollars) Nestlé Controls Over Half of Hand-Held Non-Breakfast Entrées Market Table 3-7: Top Marketers of Frozen Hand-Held Non-Breakfast Entrées by IRI-Tracked Sales and Market Share, 2007-2008 (in millions of dollars) Nestlé Also on Top in Frozen Multi-Serve Dinners/Entrées Table 3-8: Top Marketers of Frozen Multi-Serve Dinners/Entrées by IRI-Tracked Sales and Market Share, 2007-2008 (in millions of dollars) Marketing and New Product Trends Frozen Dinners/Entrées Require Constant Tweaking Value vs. Premium Positioning Strategies Restaurant Names and Restaurant Quality Meals at Home Homemade-Style Foods Marketing Health Benefits Ethnic Foods Getting a Healthy Update Natural and Organic Options Proliferating Natural Foods for Kids, Too Contessa Is Going Green Steaming Hot Meals Hand-Held Entrées: Panini and More Meals for Two—Or More The Consumer More than Half of U.S. Households Use Frozen Dinners Banquet, Swanson the Most Popular Frozen Dinner Brands Table 3-9: Frozen Dinners Purchasing Patterns by Brand, 2004 vs. 2008 (percent of U.S. households) Stouffer’s and Banquet the Favorite Frozen Entrées Table 3-10: Frozen Entrées Purchasing Patterns by Brand, 2004 vs. 2008 (percent of U.S. households) Hot Pockets the Most Popular Brand of Frozen Hand-Held Entrées Table 3-11: Frozen Hand-Held Entrées Purchasing Patterns by Brand, 2004 vs. 2008 (percent of U.S. households) Demographics of Frozen Dinner Purchasers Differ by Brand Table 3-12: Selected High-Indexing Demographics by Brand Line for Frozen Dinners, 2008 (U.S. households) Frozen Entrée Consumer Profiles Table 3-13: Selected High-Indexing Demographics by Brand Line for Frozen Entrées, 2008 (U.S. households) Frozen Hand-Held Entrées Hold Similar Draws Table 3-14: Selected High-Indexing Demographics by Brand Line for Frozen Hand-Held Non-Breakfast Entrées, 2008 (U.S. households) Focus on Frozen Pizza Competitive Overview Frozen Pizza Leaders Regional Pizza Marketers Serve Regional Tastes Midwest the Core Market for Frozen Pizza Figure 3-4: Likelihood of Pizza Usage by Region, 2008 (index) Marketer and Brand Shares Methodology Kraft Leads Frozen Pizza with Multiple Brands and 39% Share Table 3-15: Marketer Share of IRI-Tracked Dollar Sales of Frozen Pizza, 2008 (percent) Table 3-16: Top Marketers of Frozen Pizza by IRI-Tracked Sales and Market Share, 2007-2008 (in millions of dollars) Marketing and New Product Trends Plenty of Room to Grow Upscale vs. Value Positioning Strategies Even More Like Restaurant Style Pizza That’s Good for You Single-Serve Pizzas Just for Kids The Consumer Two Out of Three Homes Use Frozen Pizza Table 3-17: Frozen Pizza Purchasing Patterns by Brand, 2004 vs. 2008 (percent of U.S. households) Pizza a Youth- and Family-Oriented Product Table 3-18: Selected High-Indexing Demographics by Brand Line for Frozen Pizza, 2008 (U.S. households) Chapter 4: Frozen Vegetables, Appetizers/Snacks and Sides Market Trends Market Definition: Frozen Vegetables, Appetizers/Snacks and Sides Market Approaching $8.8 Billion Table 4-1: U.S. Retail Sales of Frozen Vegetables, Appetizers/Snacks and Sides, 2004-2008 (in millions of dollars) Frozen Plain Vegetables Account for 34% of Retail Sales Table 4-2: Share of IRI-Tracked Retail Dollar Sales of Frozen Vegetables, Appetizers/Snacks and Sides by Product Category, 2004 vs. 2008 (percent) Supermarkets Lead Retail Market with 70% of Sales Figure 4-1: Share of Frozen Vegetables, Appetizers/Snacks and Sides by Retail Channel, 2008 (percent) Seasons Dramatically Impact Sales Sales to Reach $12 Billion by 2013 Table 4-3: Projected U.S. Retail Sales of Frozen Vegetables, Appetizers/Snacks and Sides, 2008-2013 (in millions of dollars) New Product Counts Table 4-4: Number of U.S. Frozen Food Product Introductions in Frozen Vegetable, Appetizer/Snack, and Sides Categories, 2004-2008 Focus on Frozen Vegetables Market Outlook Frozen Vegetables Suddenly a Hot Category Frozen Vegetables Economically a Good Value Consumers View Veggies as Healthy—But Don’t Eat Enough Consumers Seek Easy Cooking and Clean-Up Challenge from Fresh Counterparts Competitive Overview A Short List of Market Leaders Marketer and Brand Shares Methodology Private Label Almost 43% of Frozen Vegetable Sales Table 4-5: Top Marketers of Frozen Plain Vegetables by IRITracked Sales and Market Share, 2007-2008 (in millions of dollars) Ore-Ida Rings Up More than Half of Frozen Potato Sales Table 4-6: Top Marketers of Frozen Potatoes by IRI-Tracked Sales and Market Share, 2007-2008 (in millions of dollars) Marketing and New Product Trends All Steamed Up Steam Cooking Migrating to Other Product Categories Functional Vegetables Single-Serve Veggies Getting Kids to Eat their Veggies A New Bean Encouraging Creative Cooking Frozen Fresh Herbs Potatoes Move Beyond French Fries The Consumer Four in Five Households Use Frozen Vegetables Table 4-7: Frozen Vegetables Purchasing Patterns by Type, 2004 vs. 2008 (percent of U.S. households) Few Outstanding Demographic Indicators Table 4-8: Selected High-Indexing Demographics by Brand Line for Frozen Vegetables, 2008 (U.S. households) Three out of Five Households Use Frozen Potatoes Table 4-9: Frozen Potatoes Purchasing Patterns by Type, 2004 vs. 2008 (percent of U.S. households) Kids, Large Households Indicated for Frozen Potatoes Table 4-10: Selected High-Indexing Demographics by Brand Line for Frozen Potatoes, 2008 (U.S. households) Focus on Frozen Appetizers/Snacks Market Outlook Frozen Appetizers/Snacks Suit Multiple Eating Occasions Meals Blurring, Snacks Rising Perfect for Kids and Teens Restaurants Exert a Powerful Influence Ethnic-Style Appetizers/Snacks in High Demand Health and Wellness Meet Snacks Competitive Overview Only Two National Market Leaders Mexican, Asian and Other Ethnic Specialties Some Marketers Focus on Non-Supermarket Channels Marketer and Brand Shares Methodology Heinz Leads Frozen Appetizers/Snacks with Multiple Brands Table 4-11: Top Marketers of Frozen Appetizers/Snacks by IRI-Tracked Sales and Market Share, 2007-2008 (in millions of dollars) Marketing and New Product Trends New Lines from Established and New Players New Stuff Healthier Snacking Foods Introducing Empanadas Appetizers with Soul Wegmans Adds Elegant Private-Label Hors d’Oeuvres Frozen Bread Rising The Consumer Almost Half of Households Use Frozen Appetizers/Snacks Figure 4-2: Favorite Brands of Frozen Hot Snacks, 2008 (percent of U.S. households) Households with Kids a Key Market Table 4-12: Selected High-Indexing Demographics by Brand Line for Frozen Appetizers/Snacks, 2008 (U.S. households) Chapter 5: Frozen Breakfast Foods Market Trends Market Definition: Frozen Breakfast Foods A $2.2 Billion Market Table 5-1: U.S. Retail Sales of Frozen Breakfast Foods, 2004-2008 (in millions of dollars) Waffles the Largest Category; Muffins Grow Fastest Table 5-2: IRI-Tracked Retail Sales of Frozen Breakfast Foods by Product Category, 2004 vs. 2008 (in millions of dollars) Waffles Slip to 37% Share of Frozen Breakfast Foods Table 5-3: Share of IRI-Tracked Dollar Sales of Frozen Breakfast Foods by Product Category, 2004 vs. 2008 (percent) Supermarkets Lead But Have Declined in Share Figure 5-1: Share of Frozen Breakfast Food Sales by Retail Channel, 2008 (percent) Market Outlook The Most Important Meal Consumers Skip Convenience Is Primary Market Driver Different Needs for Weekdays, Weekends Not Just for Breakfast Kid-Targeted Foods a Big Part of the Action Competition from Other Breakfast Foods and Fast Foods Product Innovation a Challenge Projected Market Growth Frozen Breakfast Foods Will Approach $3.1 Billion by 2013 Table 5-4: Projected U.S. Retail Sales of Frozen Breakfast Foods, 2008-2013 (in millions of dollars) Competitive Overview Short List of Leading Marketers Licensing an Important Market Component Marketers Buy Ideas from Outside Corporate Structure Marketer and Brand Shares Methodology Kellogg Claims One-Third of Frozen Breakfast Foods Market Table 5-5: Marketer Share of IRI-Tracked Dollar Sales of Frozen Breakfast Foods, 2008 (percent) Kellogg Dominates Frozen Waffles with a 73% Market Share Table 5-6: Top Marketers of Frozen Waffles by IRI-Tracked Sales and Market Share, 2007-2008 (in millions of dollars) Sara Lee Leads Frozen Hand-Held Breakfast Category Table 5-7: Top Marketers of Frozen Hand-Held Breakfast Entrées by IRI-Tracked Sales and Market Share, 2007-2008 (in millions of dollars) Sara Lee and Pinnacle on Top in Frozen Breakfast Meals Table 5-8: Top Marketers of Frozen Breakfast Meals/Entrées by IRI-Tracked Sales and Market Share, 2007-2008 (in millions of dollars) Marketing and New Product Trends Part of a Larger Category Breakfast Fast… … and On-the-Go Better-for-You Breakfasts Hot Oatmeal from the Freezer Products with a New Twist Just for Kids The Consumer More than Half of U.S. Households Use Frozen Waffles/Pancakes/French Toast One out of Four Households Use Frozen Breakfast Sandwiches/Entrées 9% Use Frozen Bagels Table 5-9: Frozen Breakfast Foods Purchasing Patterns by Type, 2004 vs. 2008 (percent of U.S. households) Frozen Waffles/Pancakes/French Toast Draw Kids, Large Families, Northeasterners Table 5-10: Selected High-Indexing Demographics by Brand Line for Frozen Waffles/Pancakes/French Toast, 2008 (U.S. households) African Americans, Families with Teens Choose Frozen Breakfast Entrées/Sandwiches Table 5-11: Selected High-Indexing Demographics by Brand Line for Frozen Breakfast Entrées/Sandwiches, 2008 (U.S. households) Similar Products • Snack Foods Manufacturing Published Nov 2009 by First Research, Inc. • Confectionery - Global Group of Eight (G8) Industry Guide Published Oct 2009 by Datamonitor • Confectionery - Top 5 Emerging Markets Industry Guide Published Oct 2009 by Datamonitor • Confectionery - Scandinavia Industry Guide Published Oct 2009 by Datamonitor • Confectionery - North America (NAFTA) Industry Guide Published Oct 2009 by Datamonitor • Confectionery - BRIC (Brazil, Russia, India, China) Industry Guide Published Oct 2009 by Datamonitor • Kind Snacks Case Study: seeking differentiation in cereal bars with an ethical and 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