The U.S. Market for Frozen Quick Meal Solutions: Industry Research Report

The U.S. Market for Frozen Quick Meal Solutions

Published Date: November 2001

Published By: Packaged Facts

Page Count: 309

Order Code: R567-447

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Executive Summary
Scope and Methodology
- Market Parameters
- Report Methodology
The Market
- Retail Sales to Near $14 Billion in 2006
- Frozen Dinners/Entrees Sales Surpass $6.1 Billion in 2001
- Table 1-1: U.S. Retail Sales of Frozen Quick Meal Solutions by Category, 1997-2006 (dollars): Frozen Dinners/Entrees, Frozen Pizza, Frozen Hand-Held Entrees, Frozen Breakfast Meals
- Market Composition by Product Category
- Factors Affecting Market Growth
The Marketers
- Major Marketers
- Nestlé, ConAgra Are Leading Marketers
- The Competitive Situation
Marketing and New Product Trends
- Marketing Trends
- New Product Trends
- Over $200 Million in National Consumer Advertising
- Advertising Themes
Distribution and Retail
- Warehouse or Direct Store Delivery Distribution
- Market Shares by Retail Sector
- Figure 1-1: Estimated Share of U.S. Frozen Quick Meal Solutions Market by Retail Channel, 2001 (percent): 5 Retail Sectors, All Other
- Supermarkets Move the Biggest Volume
The Consumer
- Pizza Enjoys Deepest Household Penetration Rates
- Frozen Dinners Users
- Frozen Entree Users
- Frozen Pizza Users
- Frozen Hand-Held Entree Users
The Market
Scope of Report
- Market Definition
- Multi-Component Meals
- Most Foods Meant to Be Served Hot
- Focus on Products Sold Through Retail Stores
Market Background
- Background of Frozen Foods
- How Foods Are Frozen
Product Categories
- Four Main Product Categories
- Frozen Dinners/Entrees
- Frozen Pizza
- Frozen Hand-Held Entrees
- Frozen Breakfast Meals
Federal Regulations
- Regulatory Agencies
- Food Labeling Basics
- Nutrition Labeling
- Exceptions to Nutrition Labeling
- Marketing Claims
- Exceptions for Main Dishes and Meals
- Table 2-1: Allowable Food Claims
- Figure 2-1: Estimated U.S. Retail Sales of Frozen Quick Meal Solutions, 1997-2001 (dollars)
Market Size and Growth
- Methodology for Estimates
- U.S. Retail Sales Approach $10.5 Billion in 2001
- Table 2-2: Estimated U.S. Retail Sales of Frozen Quick Meal Solutions, 1997-2001 (dollars)
- Frozen Dinners/Entrees Category Tops $6.1 Billion
- Table 2-3: Estimated U.S. Retail Sales of Frozen Dinners/Entrees, 1997-2001 (dollars)
- Frozen Pizza Sales Rise, Topping $2.9 Billion
- Table 2-4: Estimated U.S. Retail Sales of Frozen Pizza, 1997-2001 (dollars)
- Frozen Hand-Held Entrees Surpass $1.1 Billion Mark
- Table 2-5: Estimated U.S. Retail Sales of Frozen Hand-Held Entrees, 1997-2001 (dollars)
- Frozen Breakfast Meals at $256 Million
- Table 2-6: Estimated U.S. Retail Sales of Frozen Breakfast Meals, 1997-2001 (dollars)
Market Composition
- Retail Sales by Product Category
- Figure 2-2: Share of U.S. Retail Dollar Sales of Frozen Quick Meal Solutions by Product Category, 1997 vs. 2001 (percent): Frozen Dinners/Entrees, Frozen Pizza, Frozen Hand-Held Entrees, Frozen Breakfast Meals
- Supermarkets the Dominant Retail Outlet
- Figure 2-3: Estimated Share of U.S. Frozen Quick Meal Solutions Market by Retail Channel, 2001 (percent): 5 Retail Sectors, All Other
- Sales by Region
- Table 2-7: Regional Usage Indices by Product Type: Frozen Quick Meal Solutions, Spring 2001 (index): 5 Product Types
- Winter Favors Sales of Frozen Quick Meal Solutions
Factors to Market Growth
- Impact of Terrorist Attacks
- Frozen Quick Meal Solutions in a Graying America
- Table 2-8: Projected U.S. Population by Age Bracket, 2000-2010 (number): From Age Under 5 to Age 100 and Over
- Kids, Teenagers, Young Adults Another Driving Force
- Competition Across the Aisles
- Competition from the Fast-Food Industry
- Convenience Rules the Kitchen
- Ethnic Foods Spurring Sales
- Table 2-9: Population Projections for Selected U.S. Racial Populations, 2000-2020 (number): Non-Hispanic White, Non-Hispanic Black, Hispanic, Non-Hispanic Asian-American
- Product Innovation, Higher Quality Drive Growth
- Crunch for Freezer Space
- Category Focus: Factors Affecting Frozen Dinners/Entrees
- Category Focus: Factors Affecting Frozen Pizza
- Category Focus: Factors Affecting Frozen Hand-Held Entrees
- Category Focus: Factors Affecting Frozen Breakfast Meals
- Figure 2-4: Projected U.S. Retail Sales of Frozen Quick Meal Solutions, 2001-2006 (dollars)
Market Projections
- Market to Approach $14.0 Billion by 2006
- Table 2-10: Projected U.S. Retail Sales of Frozen Quick Meal Solutions, 2001-2006 (dollars)
- Frozen Dinners/Entrees to Near $8.2 Billion
- Table 2-11: Projected U.S. Retail Sales of Frozen Dinners/Entrees, 2001-2006 (dollars)
- Frozen Pizza Will Rise to $3.8 Billion
- Table 2-12: Projected U.S. Retail Sales of Frozen Pizza, 2001-2006 (dollars)
- Frozen Hand-Held Entrees to Near $1.7 Billion
- Table 2-13: Projected U.S. Retail Sales of Hand-Held Entrees, 2001-2006 (dollars)
- Frozen Breakfast Meals Will Top $300 Million
- Table 2-14: Projected U.S. Retail Sales of Frozen Breakfast Meals, 2001-2006 (dollars)
The Marketers
The Marketers
- Over 300 Marketers
- Most Major Marketers Publicly Owned
- Major Privately Owned Marketers
- Significant Minor Marketers
- Marketers of Mexican-Style Specialties
- Asian-Style Specialties
- Other International Specialties
- Natural and Vegetarian Marketers
- Recent Divestitures, Mergers, and Acquisitions
- Table 3-1: The U.S. Frozen Quick Meal Solutions Market: Leading Marketers and Their Top Brands (105 Marketers)
Marketer and Brand Shares
- Data Based on Supermarket Sales
- Nestlé and ConAgra Lead Overall Market
- Nestlé, ConAgra Also Lead Frozen Dinners/Entrees
- Kraft the King in Pizza Category
- Chef America Sweeps Hand-Held Entrees
- Swanson Tops Frozen Breakfast Meals
- Table 3-2: Share of U.S. Supermarket Sales of Frozen Quick Meal Solutions by Marketer and Brand, 2000 vs. 2001 (percent): 12 Marketers/32 Brands, All Other Brands, Private Label
- Table 3-3: Share of U.S. Supermarket Sales of Frozen Dinners/Entrees by Marketer and Brand, 2000 vs. 2001 (percent): 11 Marketers/19 Brands, All Other Brands, Private Label
- Table 3-4: Share of U.S. Supermarket Sales of Frozen Pizza by Marketer and Brand, 2000 vs. 2001 (percent): 8 Marketers/15 Brands, All Other Brands, Private Label
- Table 3-5: Share of U.S. Supermarket Sales of Frozen Hand-Held Entrees by Marketer and Brand, 2000 vs. 2001 (percent): 13 Marketers/22 Brands, All Other Brands, Private Label
- Table 3-6: Share of U.S. Supermarket Sales of Frozen Breakfast Meals by Marketer and Brand, 2000 vs. 2001 (percent): 12 Marketers/15 Brands, All Other Brands, Private Label
The Competitive Situation
- Old Players Reshuffle; New Ones Emerge
- Smaller Marketers Invent New Products
- Some Marketers Focus on Non-Supermarket Channels
- Regional Marketers Serve Regional Tastes
- Private-Label Penetration Small
Competitive Profile: Amy's Kitchen, Inc.
- Corporate Background
- Amy's Line
- Natural Sector and Mainstream Distribution
- Vegetarian, Business, and Environmental Values
Competitive Profile: Aurora Foods, Inc.
- Corporate Background
- Celeste Pizza Shines Regionally
- Chef's Choice Skillet Meals
Competitive Profile: Chef America, Inc.
- Corporate Background
- Product Lines
- Competitive Strategies
- Extending the Hot Pockets Franchise
Competitive Profile: ConAgra Foods, Inc.
- Corporate Background
- Many Frozen Food Brands
- Healthy Choice Sales Falter
- Marie Callender's Line Extended
- Banquet a Family-Oriented Mainstay
- ConAgra's Mexican Food Lines
- Alliance with Wolfgang Puck
- ConAgra Breakfast Meals
- Advantage\10 Health Foods Line
Competitive Profile: H.J. Heinz Co.
- Corporate Background
- Heinz Sells Budget Gourmet to Rival Luigino's
- Heinz Acquires Delimex and License to T.G.I. Friday's
- Goodbye Weight Watchers, Hello Smart Ones
- Heinz Moves into Pizza
- Boston Market Rolls Out
- Trading on Celebrity
- Is Linda McCartney Next for the U.S.A.?
Competitive Profile: Kraft Foods, Inc.
- Corporate Background
- The Leader in Frozen Pizza
- Tombstone the Nation's Leading Pizza
- Tombstone Goes Mexican
- DiGiorno the Leading Rising-Crust Brand
- Kraft Sues Schwan's
- Jack's Is Value-Priced Brand
- California Pizza Kitchen Tested, Tolled Out
Competitive Profile: Luigino's, Inc.
- Corporate Background
- Michelina's Targets Value-Priced Segment
- A Taste of the Southwest
- Luigino's Acquires Budget Gourmet
- New Vending Push
Competitive Profile: Nestlé USA, Inc.
- Corporate Background
- Stouffer's and Stouffer's Lean Cuisine
- Competitive Strategy
- Family Packs
- Nestlé Debuts Skillet Sensations
- Ortega Mexican Foods Relaunched
- Recipe Contests and Gift Certificates
Competitive Profile: On-Cor Frozen Foods, Inc.
- Corporate Background
Competitive Profile: The Pillsbury Co.
- Corporate Background
- Broad Frozen Quick Meal Solutions Involvement
- Totino's Frozen Pizza Claims Most Unit Sales
- Green Giant Extends to Complete Skillet Meals
- Toaster Scrambles Is Frozen Breakfast Meals Entry
Competitive Profile: Sara Lee Corp.
- Corporate Background
- Sara Lee Frozen Quick Meal Solutions
- Sara Lee Launches Calzone Creations
Competitive Profile: Schwan's Sales Enterprises, Inc.
- Corporate Background
- Number Two in Frozen Pizza
- Changing for the Better
- Schwan's DSD Strategy
- Red Baron and Tony's
- Freschetta Sales Rise, But Not as Fast as Kraft's
- Schwan Sued by Kraft
- Promotions
Competitive Profile: Swanson (Hicks, Muse, Tate & Furst, Inc.)
- Swanson Re-Cast
- Swanson Attempts to Revitalize Frozen Food Line
Competitive Profile: Uncle Ben's, Inc. (Mars, Inc.)
- Corporate Background
- Bowling Them Over
Competitive Profile: White Castle System, Inc.
- Corporate Background
- Responding to Consumer Demand
- Growth Through Vending
- Promotional Program
Marketing and Product Trends
Marketing Trends
- Premium Versus Value Positioning
- Mexican Foods Going Upscale
- Homestyle Foods
- Sophisticated, Restaurant Style Foods
- Health Replacing Diet Positioning
- The Stamp of Approval
- Reaping Sales in Secondary Outlets
- Family and Warehouse Sizes
- Beyond the Microwave
New Product Trends
- New Products Continue to Proliferate
- Mainstreaming Ethnic Flavors
- Natural and Vegetarian Selections Increasing
- Trend Focus: Frozen Dinners/Entrees
- Bowl Meals
- Meal Kits
- Traditional Frozen Dinners and Entrees
- Family-Sized Meals
- Children's Meals
- Trend Focus: Frozen Pizza
- Split Toppings
- Mexican Flavors
- Single-Serve Pizzas Go Upper-Crust
- Seafood Pizzas
- Trend Focus: Frozen Hand-Held Entrees
- Calzones
- Next on the Horizon: Hand-Held Pasta?
- Trend Focus: Frozen Breakfast Meals
- Thinking Outside the Box
- Selected New Product Introductions
- Table 4-1: The U.S. Frozen Quick Meal Solutions Market: Selected New Product Introductions, 2000-Fall 2001
Consumer Advertising and Promotions
- Over $200 Million in National Consumer Advertising
- Nestlé, Kraft, Uncle Ben's, Lead Advertisers
- Advertising Positioning
- The Athletic Connection
- Pizzas Vie with Take-Out
- Pizza, Mexican Food Ads Tie in with Events
- Price Promotions
- Coupons a Popular Promotional Tool
- Demos an Obvious Vehicle
- Sweepstakes and Merchandise Giveaways
- Recipe Contests
- Rebates and Merchandise Promotions
- Industry-Wide Promotions
- Examples of Consumer Advertising and Promotions
Trade Advertising and Promotions
- Trade Advertising
- Trade Promotions
- Co-Op Offers
- Sampling Programs
- Trade Shows Are Vital
Distribution and Retail
Distribution
- Two Main Methods of Distribution
- Warehouse Delivery
- Direct Store Delivery
Retailers
- Supermarkets the Dominant Retail Channel
- Warehouse Clubs Growing in Clout
- Convenience Stores
- Natural Foods Supermarkets
- Vending Machines
- Mass Merchandisers and Drugstores
- Consumer-Direct Shopping
At the Retail Level
- Supermarket Merchandising Varies
- Freezer Space at a Premium
- Slotting Fees
- Changing Space Allocations
- Pizza Benefits from More Shelf Space
- Moving the Frozen Food Aisles?
- Mobile Cases and Outpost Locations
- Doors, Coffins, or Multi-Decks
- Signage and Visuals
- Retail Margins
The Consumer
Consumer Overview
- The Simmons Survey System
- Simmons Data on Frozen Quick Meal Solutions
- Product Usage Rates
- Table 6-1: Consumer Usage of Frozen Quick Meal Solutions, 2001 (U.S. Adults)
- Table 6-2: Consumer Overview for Frozen Quick Meal Solutions, 2001 (U.S. Adults)
Consumer Focus: Frozen Dinners/Entrees
- Frozen Dinners Users
- Frozen Entree Users
- Frozen Dinners by Brand
- Frozen Entrees by Brand
- Table 6-3a: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: All Users, 2001 (U.S. Adults)
- Table 6-3b: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Heavy Users, 2001 (U.S. Adults)
- Table 6-4a: Demographic Characteristics Favoring Use of Frozen Main Courses: All Users, 2001 (U.S. Adults)
- Table 6-4b: Demographic Characteristics Favoring Use of Frozen Main Courses: Heavy Users, 2001 (U.S. Adults)
- Table 6-5: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Banquet, 2001 (U.S. Adults)
- Table 6-6: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Swanson, 2001 (U.S. Adults)
- Table 6-7: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Healthy Choice, 2001 (U.S. Adults)
- Table 6-8: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Weight Watchers, 2001 (U.S. Adults)
- Table 6-9: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Swanson Hungry Man, 2001 (U.S. Adults)
- Table 6-10: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Marie Callender's, 2001 (U.S. Adults)
- Table 6-11: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Budget Gourmet, 2001 (U.S. Adults)
- Table 6-12: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Tyson, 2001 (U.S. Adults)
- Table 6-13: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Banquet Kid Cuisine, 2001 (U.S. Adults)
- Table 6-14: Demographic Characteristics Favoring Use of Frozen Main Courses: Banquet Pot Pies, 2001 (U.S. Adults)
- Table 6-15: Demographic Characteristics Favoring Use of Frozen Main Courses: Swanson Hungry Man Pot Pies, 2001 (U.S. Adults)
- Table 6-16: Demographic Characteristics Favoring Use of Frozen Main Courses: Stouffer's Regular, 2001 (U.S. Adults)
- Table 6-17: Demographic Characteristics Favoring Use of Frozen Main Courses: Stouffer's Lean Cuisine, 2001 (U.S. Adults)
- Table 6-18: Demographic Characteristics Favoring Use of Frozen Main Courses: Banquet Family Entrees, 2001 (U.S. Adults)
- Table 6-19: Demographic Characteristics Favoring Use of Frozen Main Courses: Marie Callender's, 2001 (U.S. Adults)
- Table 6-20: Demographic Characteristics Favoring Use of Frozen Main Courses: Healthy Choice, 2001 (U.S. Adults)
- Table 6-21: Demographic Characteristics Favoring Use of Frozen Main Courses: Weight Watchers Smart Ones, 2001 (U.S. Adults)
- Table 6-22: Demographic Characteristics Favoring Use of Frozen Main Courses: Green Giant Create A Meal!, 2001 (U.S. Adults)
- Table 6-23: Demographic Characteristics Favoring Use of Frozen Main Courses: Stouffer's Skillet Sensations, 2001 (U.S. Adults)
- Table 6-24: Demographic Characteristics Favoring Use of Frozen Main Courses: Michelina's, 2001 (U.S. Adults)
- Table 6-25: Demographic Characteristics Favoring Use of Frozen Main Courses: Budget Gourmet, 2001 (U.S. Adults)
Consumer Focus: Frozen Pizza
- Frozen Pizza Users
- Frozen Pizza by Brand
- Table 6-26a: Demographic Characteristics Favoring Use of Frozen Pizza: All Users, 2001 (U.S. Adults)
- Table 6-26b: Demographic Characteristics Favoring Use of Frozen Pizza: Heavy Users, 2001 (U.S. Adults)
- Table 6-27: Demographic Characteristics Favoring Use of Frozen Pizza: DiGiorno, 2001 (U.S. Adults)
- Table 6-28: Demographic Characteristics Favoring Use of Frozen Pizza: Tombstone Original, 2001 (U.S. Adults)
- Table 6-29: Demographic Characteristics Favoring Use of Frozen Pizza: Totino's Regular, 2001 (U.S. Adults)
- Table 6-30: Demographic Characteristics Favoring Use of Frozen Pizza: Jeno's, 2001 (U.S. Adults)
- Table 6-31: Demographic Characteristics Favoring Use of Frozen Pizza: Celeste, 2001 (U.S. Adults)
- Table 6-32: Demographic Characteristics Favoring Use of Frozen Pizza: Stouffer's French Bread, 2001 (U.S. Adults)
- Table 6-33: Demographic Characteristics Favoring Use of Frozen Pizza: Red Baron Deep Dish, 2001 (U.S. Adults)
- Table 6-34: Demographic Characteristics Favoring Use of Frozen Pizza: Tombstone Double Top, 2001 (U.S. Adults)
- Table 6-35: Demographic Characteristics Favoring Use of Frozen Pizza: Jack's, 2001 (U.S. Adults)
- Table 6-36: Demographic Characteristics Favoring Use of Frozen Pizza: Tony's Microwave, 2001 (U.S. Adults)
- Table 6-37: Demographic Characteristics Favoring Use of Frozen Pizza: Red Baron Super Pan, 2001 (U.S. Adults)
Consumer Focus: Frozen Hand-Held Entrees
- Frozen Hand-Held Entree Users
- Frozen Hand-Held Entrees by Brand
- Table 6-38: Demographic Characteristics Favoring Use of Frozen Hot Snacks, Including Frozen Hand-Held Entrees, 2001 (U.S. Adults)
- Table 6-39: Demographic Characteristics Favoring Use of Frozen Hand-Held Entrees: Hot Pockets, 2001 (U.S. Adults)
- Table 6-40: Demographic Characteristics Favoring Use of Frozen Hand-Held Entrees: Lean Pockets, 2001 (U.S. Adults)
- Table 6-41: Demographic Characteristics Favoring Use of Frozen Hand-Held Entrees: Toaster Breaks, 2001 (U.S. Adults)
Consumer Focus: Frozen Breakfast Entrees
- Frozen Breakfast Entree Users
- Frozen Breakfast Entree Users by Brand
- Table 6-42a: Demographic Characteristics Favoring Use of Frozen Breakfast Entrees/Sandwiches: All Users, 2001 (U.S. Adults)
- Table 6-42b: Demographic Characteristics Favoring Use of Frozen Breakfast Entrees/Sandwiches: Heavy Users, 2001 (U.S. Adults)
- Table 6-43: Demographic Characteristics Favoring Use of Frozen Breakfast Entrees/Sandwiches: Jimmy Dean, 2001 (U.S. Adults)
- Table 6-44: Demographic Characteristics Favoring Use of Frozen Breakfast Entrees/Sandwiches: Swanson Great Starts, 2001 (U.S. Adults)
Appendix I: examples of consumer advertising and promotions
Appendix II: addresses of selected marketers

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