The Future Digital Home: New technologies, growth strategies and customer uptake:

The Future Digital Home: New technologies, growth strategies and customer uptake

Published Date: May 2007

Published By: Business Insights

Page Count: 143

Order Code: R162-773

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The Future Digital Home
Executive Summary: The digital revolution; Digital delivery: Consumer broadband penetration; Wireless home networking; Digital TV: Leading the digital revolution; HDTV: Digital TV differentiator; PVRs: Digital TV differentiator; Video on demand; IPTV: The battle for the living room; Next-generation games consoles: The hub of the digital home?
Chapter 1 The digital revolution: Summary; Introduction; The analog-to-digital conversion; Digital convergence: Visions of the digital home; TV and DVD at the heart of the digital revolution; Next generation games consoles; Recent developments and the future
Chapter 2 Digital delivery: Consumer: broadband penetration; Summary; Market overview; Market context; Market sizing; Digital subscriber line (DSL); Cable broadband; Other broadband technologies; Conclusions; Develop a narrowband strategy; Invest in security services; Scale up in the call centers; Refresh and upgrade the product portfolio; Develop partnerships to build brands; Service bundles; Market winners will be decided shortly
Chapter 3 Wireless home networking: Summary; Market overview; Market context; Music the leading rich media content driver; Mainstream and new CE vendors already targeting this market; Video sharing via wireless home networks; PC versus STB: Which will dominate the home network?; Conclusions; Key structural issues; Content owners to insist on digital rights management; The next generation wireless standard?; Changes on the horizon for the consumer mindset; Europe to be a larger market than the US; Music driving media usage now, video will soon
Chapter 4 Digital TV: Leading the digital: revolution; Summary; Introduction; Market overview; Digital cable; Digital satellite; Digital terrestrial television (DTT); Market sizing; Digital TV in Europe; Digital TV in the US; Conclusions; IPTV; IPTV - friend or foe?
Chapter 5 HDTV: Digital TV differentiator: Summary; Introduction; Market overview; HDTV in the US; European HDTV; HD services unlikely via DTT in the short term; Market sizing; Revenue opportunities; Conclusions
Chapter 6 PVRs: Digital TV differentiator: Summary; Market overview; Market sizing; Conclusions; Will European pay-TV providers offer PVRs in place of standard STBs?; Potential for expansion into the FTA sector; Network PVR services have potential
Chapter 7 Video on demand: Summary; Introduction; NVOD; SVOD; PC-based VOD; Market overview; Cable holds the VOD advantage; Demand for VOD is growing; Market challenges; Consumer education needed to boost usage; More content = more usage; VOD still faces stiff competition; DVD/video sales and rental remain crucial to movie studios; PVR & VOD in harmony?; P2P threatens content security; Considerable investment in VOD technology required; Conclusions
Chapter 8 IPTV: The battle for the living: room; Summary; Introduction; Market context; Can telcos succeed in the pay-TV environment?; Market sizing; Conclusions; Security
Chapter 9 Next-generation games consoles:: The hub of the digital home?; Summary; Introduction; Market context; Online gaming; Games consoles; Next-generation games consoles; Market analysis; Next-generation games consoles battle for the living room; Pricing strategies; Nintendo Wii; Sony PS3 and Microsoft Xbox battle for the living room; Online gaming strategies; Sony; Nintendo; Microsoft; Online services; Connectivity; Commercial download services; Messaging / Internet access and online content; Online gameplay; Market sizing; By console; By region; Active online users by console; Conclusions; Exploiting the ‘long tail’; Alternative revenue generation strategies; Online gaming and advertising; Micropayment models for increasing revenue; New revenue generation tactics; Consolidation of the publishing industry; In-game advertising; Conclusions; Index
List of Figures: Figure 1.1: Digital convergence - becoming a reality; Figure 1.2: Functions of home networks; Figure 1.3: Growth drivers for TV demand; Figure 3.4: Wireless Internet access the key home networking driver today; Figure 3.5: Wireless home networking and media sharing, 2005-2009; Figure 3.6: The basic infrastructure for a wireless PC/Internet radio; Figure 4.7: Digital TV market development comparison, 2005-2010; Figure 4.8: Digital TV uptake comparison: Europe vs. the US, 2005-2010; Figure 5.9: High definition households in Europe and the US, 2006-2010; Figure 6.10: PVR households in Europe and the US, 2006-2010; Figure 8.11: IPTV uptake comparison: Europe vs. the US, 2005-2010; Figure 9.12: Next-generation console comparison; Figure 9.13: Comparing strengths of next-generation consoles; Figure 9.14: Console pricing strategies, 1985 - 2006; Figure 9.15: Comparison of online services for next-generation consoles; Figure 9.16: Console installed base forecast, 2006-2010; Figure 9.17: Installed base by region, 2010; Figure 9.18: Active online user base by console, 2006 - 2010; Figure 9.19: Exploiting the long-tail: the push for digital distribution
List of Tables: Table 2.1: DSL household penetration by country, 2006 to 2008; Table 2.2: Cable broadband household penetration by country, 2006 to 2008; Table 2.3: Household penetration of other broadband technologies by country to 2008; Table 4.4: Digital TV growth in Europe, 2006-2009; Table 4.5: Digital TV growth in the US, 2006-2009; Table 9.6: Console installed base forecast, 2006-2010; Table 9.7: Regional split for console uptake, 2010; Table 9.8: Active online user base by console, 2006 - 2010

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