Games Market/Game Development and Outsourcing in China: Industry Research Report

Games Market/Game Development and Outsourcing in China

Published Date: January 2007

Published By: Pearl Research

Page Count: 123

Order Code: R740-4

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Table of Contents

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METHODOLOGY
GLOSSARY OF TERMS AND ABBREVIATIONS
I. EXECUTIVE SUMMARY
II. SOCIO-ECONOMIC OVERVIEW: ECONOMY; POPULATION; Per Capita Income; REGIONAL DIFFERENCES; ONE-CHILD POLICY; GAMING CENTERS; UNIQUE CHARACTERISTICS OF CHINESE SOCIETY; GUANXI; FLOATING OF THE YUAN; TRANSPARENCY AND CORRUPTION
III. PC HARDWARE, INTERNET AND BROADBAND: PC HARDWARE; INTERNET AND BROADBAND
IV. INTERNET CAFES
V. GAMES MARKET OVERVIEW
MARKET FORECASTS
VI. ONLINE GAMES MARKET: DEFINING ONLINE GAMES; ONLINE GAMES MARKET FORECASTS; DRIVERS TO GROWTH; INHIBITORS TO GROWTH; UNIQUE CHARACTERISTICS OF ONLINE GAMES; ROLE OF THE GAME OPERATOR; TOP GAME OPERATORS; TOP ONLINE GAMES; First versus Second-tier Titles; Internally versus Externally Produced titles; MARKETING OF ONLINE GAMES; MMORPG MARKET; CASUAL GAMES
VII. PROFILES OF SELECT ONLINE GAMES: FANTASY WESTWARD JOURNEY; WORLD OF WARCRAFT; Low cost to play WoW; Rapid Adoption of WoW; Growth Potential of WOW; The9.com’s Royalty Obligations; YULGANG; ZHENGTU; FREESTYLE; AUDITION
VIII. BILLING AND PAYMENT METHODS
IX. ONLINE GAMER CONSUMER SURVEY
X. GOVERNMENT REGULATION: Government Agencies Involved in Regulating Games; Fatigue System
XI. SOFTWARE PIRACY: Forms of Piracy; Factors Contributing to Piracy; Strategies to Counter Piracy
XII. CONSOLE AND HANDHELD MARKET: CONSOLE MARKET OVERVIEW AND FORECASTS
XIII. PACKAGED PC GAMES MARKET: PC GAMES OVERVIEW AND FORECASTS; RETAIL PRICES; PUBLISHERS
XIV. CHINESE DOMESTIC GAMES MARKET: CONCLUSIONS AND STRATEGIC RECOMMENDATIONS: Conclusions
XV. GAME DEVELOPMENT/OUTSOURCING TO CHINA: EXECUTIVE SUMMARY; WHAT IS OUTSOURCING?; REASONS FOR OUTSOURCING TO CHINA; WHAT IS BEING OUTSOURCED?; CURRENT MARKET SITUATION - OUTSOURCING IN CHINA 84; STRENGTHS: OUTSOURCING TO CHINA; WEAKNESSES: OUTSOURCING TO CHINA; OUTSOURCING CONSIDERATIONS; SELECTING AN OUTSOURCING PARTNER
XVI. GAME DEVELOPMENT/OUTSOURCING: CONCLUSIONS AND STRATEGIC RECOMMENDATIONS
XVII. COMPANY PROFILES
TABLE OF FIGURES: Figure 1: Chinese Games Market Forecasts 2006 to 2010 Data Table, $m; Figure 2: Key Country Metrics; Figure 3: China’s Population by Age Group; Figure 4: Map of China’s Provinces; Figure 5: Major Cities in China (Population in millions); Figure 6: Number of PCs in Use - Top 7 Countries; Figure 7: Budget for New Desktop PC Purchase; Figure 8: Number of Broadband and Dial-Up Connections in China; Figure 9: Reasons to Use the Internet; Figure 10: Age of Internet Users; Figure 11: Activities at Internet Cafes; Figure 12: Location for online gaming (multiple-choice); Figure 13: Age of Chinese Internet Café Users; Figure 14: Most Installed Online Games at Internet Cafes; Figure 15: Number of PCs at Internet Cafes; Figure 16: Chinese Games Market Forecasts 2006 to 2010 Graph, $m; Figure 17: Chinese Games Market Forecasts 2006 to 2010 Data Table, $m; Figure 18: Chinese Games Market by Segment 2006, $m; Figure 19: Tencent’s Web site Screenshot; Figure 20: Matrix Comparing Casual and MMORPG Games in China; Figure 21: Online Games Market Forecast 2006-2010 Graph, $m; Figure 22: Online Games Market Forecast 2006-2010 Data Table, $m; Figure 23: Legend of Mir screenshot; Figure 24: Advertisement for Pop Kart (Kart Rider); Figure 25: Online Publisher Market Share November 2006; Figure 26: Top Online Game Publishers; Figure 27: Select Top Online Games, November 2006; Figure 28: Most Anticipated Online Games (in descending order); Figure 29: Advertisements for Zhengtu; Figure 30: Screenshots from Perfect World’s MMORPG; Figure 31: MMORPG Market Share by Publishers, November 2006; Figure 32: O2jam advertisements; Figure 33: Favorite genre for online games (multiple-choice); Figure 34: Logo for Fantasy Westward Journey; Figure 35: Netease Fantasy Westward Journey screenshot; Figure 36: Photos from The9’s WoW promotional events; Figure 37: Characters from CDC Games’ Yulgang; Figure 38: Zhengtu Screenshots; Figure 39: Freestyle Screenshot; Figure 40: Audition Screenshots; Figure 41: Examples of prepaid cards; Figure 42: Shanda’s Distribution Channel for Prepaid Cards 2005; Figure 43: Usual place for purchasing online games credits (multiple-choice); Figure 44: Percentage of games that first started playing online games in a given year; Figure 45: Main reason for playing online games (multiple-choice answers were acceptable); Figure 46: Main factors in choosing online games (multiple-choice answers were acceptable); Figure 47: Reason for quitting online gaming (multiple-choice answers were acceptable); Figure 48: Console Ownership Rates 2005; Figure 49: Console Projections; Figure 50: Sony’s booth at the ChinaJoy show; Figure 51: Ad for Nintendo DS; Figure 52: Packaged PC Games Forecasts 2006 to 2010 (in $m); Figure 53: Next-generation Console Photos; Figure 54: Comparison of Salaries, US versus China; Figure 55: Characters from Yulgang, the most popular game China.com offers; Figure 56: Logos for three of NetEase’s MMORPGs—Westward Journey Online II, Fantasy Westward Journey, and Fly for Fun; Figure 57: NetEase’s Online Game Service Revenue from Q2 2005-Q3 2006; Figure 58: EZ pod and EZ Mini from Shanda; Figure 59: Shanda Online Game Net Revenues from 2001-2005; Figure 60: Sina Mobile Games; Figure 61: Sohu’s Knight Online Logo and Screenshot; Figure 62: Tencent Penguin Mascot; Figure 63: Characters from The 9’s in-house developed Joyful Journey West; Figure 64: The9 Limited’s Net Income from 2001-2005; Figure 65: Online Game Service Revenues from Q3 2005-Q3 2006

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