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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Germany Online Advertising
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| Published Date:
December 2007
Published By:
eMarketer
Page Count:
19
Order Code:
R203-544
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- Executive Summary
- Online Advertising Spending in Germany, 2006-2011 (billions and % change)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers-Germany Online Advertising
- Economic Overview
- Online Advertising Spending
- Online Advertising Spending in Germany, 2006-2011 (billions and % change)
- Online Advertising Spending for Select Countries in Europe vs. the US, 2006 (millions of €)
- Online Advertising Spending per Internet User for Select Countries in Europe, 2006
- Online Advertising Spending in Select Countries in Western Europe, 2005-2011 (millions)
- Total Advertising Spending
- Advertising Spending in Select Countries in Western Europe, 2005-2011 (millions)
- Advertising Spending Growth in Select Countries in Western Europe, 2005-2011 (% increase vs. prior year)
- Advertising Revenues in Germany, by Media, 2002-2007 (millions of €)
- Advertising Spending for Select Countries in Europe, 2006-2008 (% change)
- Online Spending by Segment
- Online Advertising Spending in Germany, by Format, 2004-2007 (millions of €)
- Search-Related Advertising
- Online Advertising Spending in Europe, by Format, 2006 (millions of €)
- Search Advertising Spending for Select Countries in Europe, 2006 (millions of €)
- Search Advertising Spending for Select Countries in Europe, 2006 (% of online advertising spending)
- Display Advertising
- Online Display Advertising Spending for Select Countries in Europe, 2006 (millions of €)
- Online Display Advertising Spending in Europe*, 2006 & 2012 (billions)
- Online Display* Advertising Spending in Germany, January-June 2007 (millions of €)
- Leading Online Display Advertising Formats in Germany, Ranked by Spending, January-June 2007 (millions of €)
- Classified Advertising
- Classified Advertising Spending for Select Countries in Europe, 2006 (millions of €)
- E-Mail Advertising
- E-Mail Advertising Spending for Select Countries in Europe, 2006 (millions of €)
- Online Spending by Industry
- Online Advertising Spending in Germany, by Industry, January-June 2007 (thousands and % of total)
- Fast Moving Consumer Goods (FMCG) Banner Ad and Advertiser Growth in Germany, by Segment, First half 2006 vs. First half 2007 (% change)
- Attitudes to Online Advertising
- Internet Access Location Where Internet Users in Western Europe* Notice Advertising, 2007 (% of respondents)
- Attitude of At-Work Internet Users in Europe* toward Advertising, by Media, 2007 (% of respondents)
- Bottom Five Countries Worldwide, Ranked by Internet Users Who Trust Advertising, April 2007 (% of respondents)
- Trends to Watch
- Unique Internet Users in Europe, by Country, September 2006 & September 2007 (thousands and % increase vs. prior year)
- Adult Online Buyers* in Select Countries in Europe, by Age, 2006 (% of population in each group)
- Favorite Commercial Sites among Internet Users in Germany, 2007 (% of respondents)
- Mobile Internet Advertising
- Mobile Phone Penetration in Germany, 2004-2010 (% of population)
- Mobile Phone Activities of Adult Internet Users in Germany, May 2007 (% of respondents)
- Types of Mobile Internet Content that Interest Consumers in Germany, 2007 (% of respondents)
- Text-Based (SMS) Mobile Advertisements Received and Responded to by Mobile Subscribers in the US and Select Countries in Western Europe, July 2007 (thousands and % of mobile subscribers receiving and responding)
- Mobile Internet Users, Mobile Search Users and Mobile Search Advertising Revenues in Western Europe*, 2006-2011 (millions)
- Adult Internet Users in Germany Who Are Interested in Advertising-Supported vs. Paid Mobile Video Content, by Pricing Model, May 2007 (% of respondents)
- Internet Users Worldwide Who Trust Mobile Phone Text Advertising, by Region, April 2007 (% of respondents)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
- About eMarketer
- A Trusted Resource
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