Google in Mobile and Wireless: Analysing The Impact and Assessing The Threat of The Search Giant's Market Entry

Published Date: May 2006 Published By: Visiongain Page Count: 81 Order Code: R155-173 $2,578.00   Electronic Access - Single User $9,215.00   CD-ROM from Publisher - Corporate License $9,215.00   Electronic Access - Corporate License   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Similar Products Chapter 1 Executive Summary 1.1 Google's Internet Success 1.2 Google’s Mobile Services 1.3 Google’s Wireless Services 1.4 Google’s Future Strategies in Mobile and Wireless Chapter 2 Introduction 2.1 Google - Synonymous with Success Chart 2.1: Internet Search Engine Market Share by %, 2005 2.2 Google - A Brief History Table 2.1: Google Fast Facts, 2005 2.3 Methodology 2.4 Focus of this report Chapter 3 Google Current Model and Services 3.1 Google 3.1.1 Google is… 3.1.2 Not a Portal 3.2 Current Business Strategy 3.2.1 A Unique Business Approach Chart 3.1: Google Annual Revenue 2001-2005 3.2.1.1 Google AdWords 3.2.1.2 Google AdSense 3.2.1.3 Advertising Importance to Google and the Threat to Other Industries Chart 3.2: Google’s Advertising Revenue as % of Total, 2005 3.2.2 Google IPO Chart 3.3: Google Share Price, IPO vs Q2 2006 Public Offering 3.2.2.1 Importance of Public Offerings to Google 3.2.3 Acquisitions Table 3.1: Google Acquisitions 3.2.4 Google Culture 3.2.4.1 20% Time for Engineers 3.2.4.2 Work Ratio for other Employees Table 3.2: Google 70%-20%-10% Time 3.3 Core Business - Internet Search 3.3.1 A Unique Approach to Internet Search 3.3.2 Ease of Use 3.3.3 Search History 3.3.4 Special Searches 3.4 Other Business Areas 3.4.1 Google News 3.4.2 Gmail 3.4.3 Google Maps 3.4.4 Google Local 3.4.5 Personalised Homepage 3.4.6 Froogle 3.4.7 Google Blogger and Blog Search 3.4.8 Google Calendar 3.5 Google's Main Rivals 3.5.1 Yahoo! 3.5.1.1 Yahoo Mobile 3.5.2 Microsoft 3.5.3 Google’s Rivals Overview Table 3.3: Google Main Rivals by Business Area 3.5.2.1 Microsoft in Mobile 3.6 Google’s Current Activities Summary Figure 3.1: Google SWOT Analysis Chapter 4 Google Mobile 4.1 Why has Google Entered the Mobile Landscape? Chart 4.1: Proportional Revenue, Voice and Data, ($) Chart 4.2: Global Mobile Data Revenues, 2006-2011 4.2 Google Mobile 4.2.1 Google Mobile Background Table 4.1: Technologies Available for Google Mobile 4.2.2 Google Mobile Internet and Image Search 4.2.2.1 Google Mobile WebSearch 4.2.2.2 Google Mobile Local Search 4.2.2.3 Google Mobile Search User Interface 4.2.3 Other Google Mobile Features 4.2.3.1 Google Personalised Home 4.2.3.2 Google News 4.2.3.3 Google SMS Table 4.2: Google Mobile Services 4.2.3.4 Mobile Gmail 4.2.4 Revenue from Google Mobile 4.2.4.1 Japanese Advertising Trial 4.3 Google Mobile Industry Deals 4.3 Google in Mobile Issue for the Industry 4.3.1 T-Mobile Table 4.3: Typical Mobile Portal Features 4.3.2 Vodafone Deal Chart 4.3: European Mobile Advertising Revenues, 2006-2011 4.3.3 Motorola 4.3.4 Sony Ericsson 4.3.5 BenQ-Siemens 4.3.6 Others 4.4 Google Mobile Summary Table 4.4: Google Desktop Services for Mobile Chapter 5 Google Wireless 5.1 Why has Google entered Wireless? 5.1.1 Impact upon Existing Wireless and Mobile Companies 5.2 Google Wireless Ventures 5.2.1 Google Wifi in Mountain View 5.2.2 Google in San Francisco Table 5.1: Google / Earthlink San Francisco Wifi Proposal 5.3 Google Wireless Advertising Model 5.3.1 Google Patents for Wireless Advertising Table 5.2: Google Wireless Advertising Patents 5.4 Google Wifi Investment in Fon 5.5 Google Talk and VoIP 5.6 Google Wireless Summary Chapter 6 Google Future Strategies for Mobile and Wireless 6.1 Google: A Secretive Giant 6.2 Google Mobile Market Future Chart 6.1: Global Data ARPU Forecast in US Dollars, 2006-2011 6.2.1 Google Mobile 6.2.1.1 Google Mobile Search and Location Based Advertising Chart 6.2: Average Internet Queries per User Session 6.2.1.1.1 Acquisitions to Boost Google Mobile Search 6.2.1.1.2 More PC Based Google Services to Mobile 6.2.1.1.3 Google Video for Mobile Chart 6.3: Shipments of Video Playing Enabled Handsets, 2006-2011 6.2.1.2 New Google Services for Mobile 6.2.1.2.1 Google Voice Search Table 6.1: Google Patent for Voice Search Technology 6.2.1.2.2 Google Commerce for Mobile 6.2.2 Google Growth Through Mobile Partnerships Table 6.2: Google's Current Mobile Partnerships 6.2.3 Google as an MVNO? Table 6.3: Google Attributes for MVNO Status 6.2.4 Google Branded Handset? 6.3 Google Wireless Future 6.3.1 Why would Google Provide Networks? 6.3.2 Google Business Model A Threat Through Wireless 6.3.2.1 Google Wireless Data Services Threat 6.3.2.2 Google Wireless Voice Services Threat 6.3.3 Concerns Surrounding Google Wireless 6.3.4 Google Wireless Overview 6.3.4.1 Google as a WVNO 6.4 Google Growth Table 6.4: Forecast Timeline of Google Mobile and Wireless Strategy, 2006-2008 6.4.1 Google Search Market Share Forecast Chart 6.4: Google Internet Search Market Share Forecast, 2006-2011 6.4.2 Google Revenue Forecast Chart 6.5: Google Market Share 2006 Chart 6.6: Google Market Share 2011 Chapter 7 Conclusions and Recommendations 7.1 Conclusions 7.1.1 Is Google a Threat to The Mobile Industry? 7.2 Recommendations 7.2.1 For Google 7.2.2 For Operators 7.2.3 For Manufacturers Appendix A Lead author’s profile Appendix B About visiongain Appendix C Report evaluation form Similar Products • IDC Home Office Update: July-September 2008 Published Nov 2008 by IDC • 2008 Business Monitor Survey, Part 1: Business Monitor Trends in the Notebook Era Published Oct 2008 by IDC • Worldwide PC Interface and Technologies 2008-2012 Forecast Published Oct 2008 by IDC • Looking for the Right Balance_Dell's Current Channel and Brand Strategies Published Oct 2008 by Market Intelligence Center • Client Hardware & Desktop Management Services Market 2007-2010 - Bundled Report Published Oct 2008 by Infiniti Research Limited • Client Hardware & Hardware Deploy & Support Services Market 2007-2010 - Bundled Report Published Oct 2008 by Infiniti Research Limited • Computer & Peripheral Manufacturing in the US - Industry Risk Rating Report Published Oct 2008 by IBISWorld • Toshiba's Quarter-Terabyte 1.8in. 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