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Home  > Computers and Information Technology  >  Software  >  CRM & Customer Service

Growth Opportunities And Markets For It Outsourcing: New Possibilities For Contact Center, Infrastructure, Applications And Business Process Outsourcing


Published Date: October 2007
Published By: Business Insights
Page Count: 168
Order Code: R162-807
 
DescriptionTable of ContentsSearch Inside
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Growth opportunities and markets for IT outsourcing
Executive Summary
Market outlook
Market opportunities
Contact center outsourcing
Developments in infrastructure outsourcing
Developments in application outsourcing
Developments in business process outsourcing
The SMB outsourcing opportunity
Offshoring
Chapter 1 Introduction
What is this report about?
Who is this report for?
Definitions
Application development
Application hosting
Application integration and collaboration
Application management
Application testing
Back-up services
CRM (customer relationship management) BPO
Desktop server management services
Desktop software management services
Finance and Accounting (F&A) BPO
HR BPO
IT security management services
Knowledge processes (knowledge management)
Managed LAN services
Managed mainframe services
Managed messaging services
Network security services
Managed server services
Managed storage services
Managed WAN services
Mobile desktop services
Outsourced agent position (AP)
Outsourcing
Payments and billing
Secure communications services
Secure content services
Service desk
Site support
SMBs (small and medium-sized businesses)
Thin client management services
Threat and vulnerability management services
Web hosting services
Chapter 2 Market outlook
Summary
Introduction
Why IT outsourcing still represents a valuable market opportunity
What barriers remain
Chapter 3 Market opportunities
Summary
Introduction
Sales and marketing - is there a future for outsourced outbound calling?
Consumer hostility
Legislative challenges
High costs
Poor quality perception
Looking ahead: outsourced outbound calling is set to increase
Regional analysis
Drivers of outsourced outbound contact center services
Cost savings
Professional approach
Increased commercial opportunities
Outsourcers can leverage a number of strategies to increase outbound revenues
Emphasize professional nature of services to prospective investors
Show real cost savings
Emphasize abilities in value-added services
Outsourcing to improve customer service and reduce cost-to-serve
In contested mass consumer markets, managing cost-to-serve is a challenge
The UK energy utilities have managed cost-to-serve to differing
degrees of success
Infrastructure spending can deliver significant cost-to-serve improvements
Effectively designed infrastructure further facilitates outsourcing
Technology will determine by how much further the cost-to-serve can fall
Ongoing cost improvements will be technology driven, though
regulatory requirements will also impact
Outsourced voice services
Market outlook
Vendor strategies
Cost
Market awareness
Expertise
Selling the solution
Partners
The proof will be in the pudding
General vendor strategy points
Chapter 4 Contact center outsourcing
Summary
Introduction
What’s driving contact center outsourcing?
Reduced costs
Technology costs
Cost management
Quality of labor
Ample labor
Contact center outsourcing trends
Slowing growth in traditional offshore locations
Exclusive nearshoring - closer proximity but higher prices?
Profiting from ‘bestshoring’
New trends and developments
Hosted contact centers
Selling hosted contact centers
Video contact centers
Who is likely to purchase video contact centers?
Virtual contact centers
The customer-centric enterprise
Remote working
IP telephony
Small and Greenfield contact centers
Hosted IP contact centers
Implications for vendors
Chapter 5 Developments in infrastructure outsourcing
Summary
Introduction
Infrastructure outsourcing is the most mature IT outsourcing domain
New trends and developments
Managed and outsourced network services represent a large but slow-growing market
Network, voice/data convergence and security services are the highest growth markets
Trends in mobility, security and applications are influencing networking contracts
Security is now permeating most networking services contracts 86
Security and privacy managed services is the fastest growing infrastructure services market
Enterprises are looking for dedicated third-party security services expertise
Embedded security in other infrastructure services may negatively impact demand
There is good growth in all the S&P managed services sub markets
Banking is the largest target market for security services providers
German and UK enterprises’ stricter security approaches provide good opportunities
The hosting services market
Cost control and a need to manage infrastructure complexity are driving hosting services demand
Capacity and power supply are the two main inhibitors to market growth
The hosting services market has now fully rebounded from its problems earlier in the decade
Financial services and government are the most prominent vertical markets
Large enterprises have the most pronounced hosting requirements
Storage services revenue growth is strong, relative to other infrastructure
services
Back-up is growing strongest but the managed storage services market represents the cash cow
Managed and outsourced desktop services is a mature infrastructure services market
Desktop services will increasingly be positioned as part of wider infrastructure outsourcing contracts
Demand for desktop services is always positively impacted by the release of new operating systems
Desktop maintenance is a low-growth market opportunity
Remote management is driving the market for service desk
Site support market growth is set to be low
Chapter 6 Developments in application outsourcing
Summary
Introduction
Access to expertise and the latest technologies are primary motivators
New trends and developments
Integration and packaged applications are end-user priorities
Service orientated architectures
Outsourcing packaged applications is most likely amongst verticals with less
in-house IT
Total application outsourcing: a new trend?
The offshore impact
Overcoming the roadblocks
Vendor recommendations
Help clients reduce IT complexity to improve efficiency and reduce cost
Package professional services as part of the deal
Assume the position of trusted advisor
Provision low cost service centers to provide the best mix of offerings
Position services to take advantage of growing SMB adoption and complete
outsourcing contracts
Flexibility through range of offering and pricing creates the most opportunity
for vendors
Regional and industry specific knowledge is required
Demand for ‘global sourcing’
Chapter 7 Developments in business process outsourcing
Summary
Introduction
BPO deals shrink in scope in spite of growth in signings
New trends and developments
Investment priorities in BPO are shifting toward non-traditional services
Newer, high-margin BPO services are a growing priority for customers
Risk and proximity are strong factors in the offshore decision process
Retail banks fear the classic inhibitors to offshore BPO
Offshore BPO slowdown expected as voice BPO becomes a
commodity
Evolution in the BPO offshoring market
Further vendor recommendations
Expand their portfolio to create flexibility and insulate against
commoditization
Don’t disregard CRM outsourcing
BPO services appeal to a broad spectrum of adopters for a variety of reasons
Offshoring is an important part of the BPO market but there is still a strong
need for market education
Vendors are less likely to risk larger, more complex deals
European BPO is far from a developed market
There is significant scope for consolidation amongst vendors in this market
Vendors should manage the sales process
Multi-process deals a likely feature of the BPO market for some time to come
Chapter 8 The SMB outsourcing opportunity
Summary
Introduction
SMBs show traditional attitudes to selecting IT vendors
SMBs are more likely to trust a national telecoms provider or a national ISP
for managed services
Many different vendors are supplying the UK SMB market
SMBs are generally happy with their service providers
A relatively low proportion of SMBs currently oursource their IT
services
The majority of SMBs manage their firewalls in house
Security is a key consideration in IT outsourcing decisions
The area that is most outsourced is security updates and patching
The most pressing technical requirement for SMBs is security
SMBs look to vendors to provide security and Internet connectivity
The majority of SMBs have some form of risk mitigation in place
Barriers to outsourcing
Cost and loss of control
A small proportion of SMBs can foresee a time when their IT function is fully
managed externally
Conclusions: outsourcing is still a relatively low priority for SMBs in the
UK
Chapter 9 Offshoring
Summary
Introduction
The benefits of offshore outsourcing
Industry difficulties that can be addressed through offshore
outsourcing
Offshore outsourcing can lead to significant cost savings
While cost savings is the main advantage to offshore outsourcing,
relatively higher quality labor is also a primary driver
But not all companies are ready for offshore
Some processes are more conducive to offshore outsourcing than others
Different offshore locations offer distinct advantages
New trends and developments
Vertical expertise will become an important competitive differentiator in
offshore outsourcing
India’s offshore outsourcing market
India’s domestic market presents real revenue opportunities
India still offers investors a very low-cost business environment in
the medium term
That said, beware of potential erosion of India’s value proposition
over long term
Contact center offshore outsourcing in Central and Eastern Europe is
projected to grow through 2010
Why Central and Eastern Europe is a logical location for Western
European customer service
However, outsourcing to the CEE could prove limited over the
long-term
Vendor recommendations
Contact center outsourcing in North Africa is growing fuelled by offshore
demand
North Africa is attractive for Western customer care investors
There are still certain risks of which investors should be aware
Vendor recommendations
CALA: Looking beyond Mexico
Brazil’s domestic market offers outsourcers opportunities to profit
Outsourcers should look to Argentina and Chile for bilingual
customer service
Vendor recommendations
Index


List of Figures


Figure 2.1: Enterprise outsourcing and managed services market conceptualization
Figure 3.2: Global APs in outbound sales and marketing functions, 2006 - 2012
Figure 4.3: Which functions are you likely to outsource in the next year?
Figure 4.4: Whether you do or do not outsource please rate the importance of these criteria inchoosing an outsourcer?
Figure 4.5: Indian and Philippine outsourced AP growth, 2005 - 2010
Figure 4.6: Customer service silos
Figure 4.7: Remote workers as a percentage of total APs globally, 2005-2010
Figure 4.8: Total IP APs and IP APs as a % of total
Figure 5.9: Solid, if unspectacular, growth is forecast in infrastructure outsourcing and managedservices
Figure 6.10: Investment priorities in applications
Figure 7.11: BPO services globally, 2006-2008
Figure 7.12: Investment priorities in BPO
Figure 8.13: When selecting an IT vendor the most important factors are the standard of customerservice and SLAs
Figure 8.14: Only a small proportion of SMBs choose to outsource the management of theirfirewalls
Figure 8.15: SMBs expect vendors to provide security and Internet connectivity services
Figure 8.16: 40% of SMBs state cost as the strongest reason preventing them from outsourcing
Figure 9.17: Indian offshore outsourced demand, 2005 - 2010


List of Tables


Table 4.1: Global hosted APs, 2006 - 2010
Table 5.2: Global managed and outsourced network services market revenues 2005 to 2009 ($m)
Table 5.3: Security & privacy managed services market revenues 2005 to 2009 ($m)
Table 9.4: Indian outsourced APs, 2005 - 2010
Table 9.5: CEE outsourced APs (000s), 2005-2010
Table 9.6: Key themes for evaluating emerging CALA offshore locations

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