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Home > Computers and Information Technology > Media & Internet > Cable/Television & Broadcasting
HDTV: You Have the Set, But Do You Have the Content? - June 2007
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NUMBER OF TV SETS OWNED
NUMBER OF HDTV SETS OWNED
REASONS FOR NOT PURCHASING AN HDTV SET
TIME OF FUTURE HDTV PURCHASE
RISE IN COST OF TV SERVICE AFTER PURCHASING AN HDTV SET
TYPE OF PROGRAMMING LOOKING FORWARD TO WATCHING IN HD
LENGTH OF HDTV OWNERSHIP
LOCATION OF HDTV
SIZE OF HDTV
TYPE OF HDTV
METHOD OF RECEIVING PROGRAMMING ON HDTV
CONNECTED TO HDTV: A DIGITAL VIDEO RECORDER OR DVR, SUCH AS TIVO?
CONNECTED TO HDTV: A VCR?
CONNECTED TO HDTV: A SURROUND SOUND OR HOME THEATER SYSTEM?
CONNECTED TO HDTV: A PERSONAL COMPUTER OR MEDIA CENTER PC?
CONNECTED TO HDTV: A VIDEO GAMING SYSTEM?
CONNECTED TO HDTV: A DVD PLAYER?
GAMING SYSTEM CAPABLE OF HDTV GAMES
CAN DVD PLAYER PLAY HIGH DEFINITION DVDS
PREVIOUS TELEVISION
RECEIVE HD PROGRAMMING
REASONS FOR NOT RECEIVING HD PROGRAMMING
TIME OF FIRST RECEIVING HD PROGRAMMING
METHOD OF RECEIVING PROGRAMMING ON HDTV
SATISFACTION WITH: YOUR OVERALL EXPERIENCE WITH HD PROGRAMMING SO FAR?
SATISFACTION WITH: THE VARIETY OF HD PROGRAMMING THAT IS AVAILABLE TO YOU?
SATISFACTION WITH: THE COST OF HD PROGRAMMING TODAY?
SATISFACTION WITH: THE EASE OF SETTING UP YOUR HDTV TO RECEIVE PROGRAMMING IN HD?
ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: BUY A DIFFERENT CABLE OR SATELLITE PACKAGE?
ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: BUY A MORE EXPENSIVE CABLE OR SATELLITE CHANNEL PACKAGE?
ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: GET A DIFFERENT OR UPGRADED CABLE OR SATELLITE BOX?
ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: GET A CABLE OR SATELLITE BOX WHEN YOU DID NOT HAVE ONE BEFORE?
ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: CHANGE TELEVISION PROVIDERS?
ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: PAY A HIGHER BILL FOR TELEVISION THAN YOU WERE PAYING BEFORE?
ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: GET NEW CHANNELS THAT YOU DID NOT RECEIVE BEFORE?
ACTIONS TAKEN AS A RESULT OF ADDING AN HDTV: BUY A NEW ANTENNA?
PERCENTAGE OF PROGRAMS WATCHED IN HD
PERCENTAGE OF PROGRAMS NOT WATCHED IN HD
CHANNELS RECEIVED IN HD
SUBSCRIBE TO HDTV PACKAGE
REASONS FOR NOT SUBSCRIBING TO HDTV PACKAGE
EXPECTATION TO SUBSCRIBE TO HDTV PACKAGE
AMOUNT WILLING TO PAY TO RECEIVE HD PROGRAMMING
TIME BETWEEN HDTV PURCHASE AND HD PROGRAMMING SUBSCRIPTION
AMOUNT WILLING TO PAY TO NOT RECEIVE HD PROGRAMMING
INTEREST IN UPGRADING SUBSCRIPTION FOR MORE HD CHANNELS
AMOUNT WILLING TO PAY TO UPGRADE CURRENT HDTV PACKAGE
TECHNOLOGY ADOPTION
SEX
AGE
ETHNICITY
RACE
INCOME
INTERNET USAGE
INTERNET CONNECTION
TV SUBSCRIPTION
EMPLOYMENT
MARITAL STATUS
OWN OR RENT
EDUCATION
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