Handset Concerns May Block Boom in China's Mobile TV Market: Industry Research Report

Handset Concerns May Block Boom in China's Mobile TV Market

Published Date: August 2007

Published By: In-Stat

Page Count: 29

Order Code: R97-2884

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Description

Table of Contents

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Executive Summary
Introduction
Survey Demographics: Age of Respondents; Respondents’ Personal Income; Respondents’ Monthly Cost of Mobile Services; Respondents’ Monthly Cost of Mobile VASs; Respondents’ Service Providers; Respondents’ Business Trip Frequency; Respondents’ Attitudes Toward New Technology
Survey Results: Respondents’ Reasons for Not Watching Mobile TV; Respondents’ Attitudes Toward Mobile TV; Where Mobile TV is Viewed; Preferred Length of Time Watching Mobile TV; Preferred Mobile TV Content; KSF (Key Success Factor) for Watching Mobile TV; Preferred Monthly Spending on Mobile TV; Plans to Buy Mobile TV-Enabled Handsets; Preferred Price of Mobile TV-Enabled Handsets
Methodology
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List of Tables: Table 1. Respondents’ Cities
List of Figures: Figure 1. Age of Respondents; Figure 2. Respondents’ Personal Income (US$); Figure 3. Respondents’ Monthly Cost of Mobile Services (US$); Figure 4. Respondents’ Monthly Cost of Mobile VASs (US$); Figure 5. Respondents’ Service Providers; Figure 6. Respondents’ Business Trip Frequency; Figure 7. Respondents’ Attitudes Toward New Technology; Figure 8. Respondents’ Reasons for Not Watching Mobile TV; Figure 9. Respondents’ Attitudes Toward Mobile TV; Figure 10. Respondents’ Attitudes Toward Mobile TV by Age; Figure 11. Respondents’ Attitudes Toward Mobile TV by Service Provider; Figure 12. Technology Adoption and Attitudes Toward Mobile TV; Figure 13. Respondents’ Attitudes Toward Mobile TV by Mobile Service Spending (US$); Figure 14. Business Trip Frequency and Attitude Toward Mobile TV; Figure 15. Where Mobile TV is Viewed; Figure 16. Preferred Length of Time Watching Mobile TV; Figure 17. Preferred Mobile TV Content; Figure 18. KSF for Watching Mobile TV; Figure 19. Preferred Monthly Spending on Mobile TV (US$); Figure 20. Plans to Buy Mobile TV-Enabled Handsets; Figure 21. Preferred Price of Mobile TV-Enabled Handsets (US$)