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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Marketing Health to Women - US
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- Scope and Themes
- What you need to know
- Resources used for consumer sections
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- America is aging, but striving to stay healthy
- Media and popular culture
- Health topics of interest to women
- Who do women consult for guidance?
- Women’s opinions about pharmaceuticals, medical treatments, and insurance
- The practitioners and services that women use
- Exercise—how does it fit into a woman’s life?
- Diet management
- Reasons for diet management
- Women’s nutritional and shopping behaviors
- Future trends
- What older women want
- Pharmaceuticals, medical and alternative practitioners, and insurance
- Retail medicine
- Focus on prevention and nutrition
- Marketing to the 20%
- Market Background
- America is aging, but women want to stay young
- Figure 1: Female population by age, 2002-12
- Women embrace cosmetic enhancements
- Women seek strength and health
- Women strive to balance work and family
- What women aged 50+ think about aging
- The disconnect: knowing what’s good for you and doing it
- What women are actually practicing
- Areas where women can improve
- Influential Internet sites and blogs
- Women and Body Image
- The influence of popular cultural and body image
- “Standards” of beauty
- Women and eating disorders
- Health Topics of Interest to Women
- Age makes a difference
- Figure 2: Interest in health-related topics, by age, June 2007
- Marital status
- Figure 3: Interest in health-related topics, by marital status, June 2007
- Children in the house
- Figure 4: Interest in health-related topics, by number of children in the household, June 2007
- Education
- Figure 5: Interest in health-related topics, by education, June 2007
- Where do Women Go for Guidance?
- Reported sources for guidance
- Figure 6: Sources for guidance regarding health issues, by age, June 2007
- Figure 7: Sources for guidance regarding health issues, by marital status, June 2007
- Women’s Opinions about Pharmaceuticals, Medical Treatments, and Insurance
- Attitudes about pharmaceuticals
- Figure 8: Attitudes about pharmaceuticals, by age, Jan-Oct 2006
- Pharmaceutical trends
- Figure 9: Trends in attitudes about pharmaceuticals, 2002-06
- Insurance coverage
- Figure 10: Ownership of life/health insurance, total, Jan-Oct 2006
- Types of insurance coverage
- Figure 11: Ownership of life/health insurance, by age, Jan-Oct 2006
- Figure 12: Ownership of life/health insurance, by race/ethnicity, Jan-Oct 2006
- The Practitioners and Services that Women Use
- Professional visitations
- Figure 13: Practitioners visited at least once a year, by age, June 2007
- Figure 14: Practitioners visited at least once a year, by income, June 2007
- Other health services
- Figure 15: Health services tried in the last year, by age, June 2007
- Figure 16: Health services tried in the last year, by education, June 2007
- Exercise—How Does it Fit into a Woman’s Life?
- Exercise participation
- Figure 17: Participation in regular exercise program in the past year, by income, Jan-Oct 2006
- Frequency of exercise
- Figure 18: Exercise frequency, Jan-Oct 2006
- Advertising
- Advertisements for women’s health products
- Actonel
- Figure 19: Advertisement for Actonel
- Astrazeneca
- Figure 20: Advertisement for Astrazeneca
- Bristol-Myers Squibb
- Figure 21: Advertisement for Bristol-Myers Squibb
- Citracal
- Figure 22: Advertisement for Citracal
- Clearblue
- Figure 23: Advertisement for Clearblue
- Estroven
- Figure 24: Advertisement for Estroven
- Fosamax
- Figure 25: Advertisement for Fosamax
- Gardasil
- Figure 26: Advertisement for Gardasil
- Loestrin
- Figure 27: Advertisement for Loestrin
- Boniva
- Figure 28: Advertisement for Boniva
- Viactiv
- Figure 29: Advertisement for Viactiv
- Wyeth know menopause
- Figure 30: Advertisement for Wyeth
- Diet Management
- Aging
- Figure 31: Watching/controlling diet, by age, Jan-Oct 2006
- Race/ethnicity
- Figure 32: Watching/controlling diet, by race and ethnic origin, Jan-Oct 2006
- Figure 33: Household income distribution by Hispanic origin of householder, 2005
- Trends 2002-06
- Figure 34: Trends in watching or controlling diet, 2002-06
- Reasons for diet management
- Figure 35: Reason for watching diet, by age, Jan-Oct 2006
- Women’s Nutritional and Shopping Behavior
- Shopping practices
- Age
- Figure 36: Nutritional and food shopping habits, by age, June 2007
- Income
- Figure 37: Nutritional and food shopping habits, by income, June 2007
- Juggling work and family
- Energy and diet snacks and bars
- Figure 38: Consumption of energy/diet snacks and bars, Jan-Oct 2006
- Brands of snack bars
- Figure 39: Brand of energy/diet snacks and bars consumed, by age, Jan-Oct 2006
- Quantity
- Figure 40: Amount of energy/diet snacks and bars consumed in last 30 days, Jan-Oct 2006
- Vitamins and minerals
- More as they age
- Figure 41: Vitamin consumption, by age, Jan-Oct 2006
- Families
- Figure 42: Vitamin consumption, by cohort, Jan-Oct 2006
- Frequency of vitamin/supplements taken
- Figure 43: Frequency of vitamin consumption, Jan-Oct 2006
- Future Trends
- Older women will make up more of the female population
- Pharmaceuticals, medical and alternative practitioners, and insurance
- Retail medicine
- Focus on prevention and nutrition
- Exercise
- Medical research
- Ethnicity and race
- Misuse of medicine
- Concepts of beauty and body image
- Images of women on television
- Strong in mind and community as well
- Appendix: Trade Organizations
- Appendix: Simmons Cohorts
- Figure 44: Married couples cohorts
- Figure 45: Single women cohorts
- Figure 46: Single men cohorts
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