- Scope and Themes
- What you need to know
- In-depth analysis
- Definition and methodology
- Abbreviations & terms
- Abbreviations
- Terms
- Executive Summary
- Snapshot of the market
- Principal factors driving the home networking market
- More consumers are connected and networked
- Age and gender determine how networks are used and maintained
- Many devices are connected to the network
- What the future holds
- Market Drivers
- Demographic considerations
- Figure 1: Population by age, 2002-12
- Figure 2: Number of children in households, 2001-06
- Networking and wireless now a part of daily life everywhere
- Figure 3: Ownership of, or subscription to, wireless products/services, by age, June 2006
- Computer-based entertainment content-sharing drives demand for home networks
- Figure 4: Most popular websites, October 2007
- The quest for convergence drives wireless living
- The home office and the virtual work force
- Technological developments
- Figure 5: Unit sales and average wholesale price of personal computers, 2001-07
- Market Size and Trends
- Figure 6: Sales of home networking-related products, at current and constant wholesale prices, 2002-07
- Figure 7: Sales of home networking-related products, at current and constant wholesale prices, 2002-07
- Wireless versus wired
- How Americans are networking
- Triple play
- Sales by segment
- Figure 8: Sales of home networking equipment, segmented by type, at wholesale prices 2005 & 2007
- Figure 9: Sales of Internet services, at current and constant prices, 2005 and 2007
- ISPs
- Figure 10: Sales of Internet services, at current and constant prices, 2003-07
- Figure 11: Number of households with Internet subscriptions, 2003-07
- Broadband versus dial-up
- Figure 12: Internet households, by type of service, 2003-07
- Cable versus broadband
- Figure 13: Households connecting to the Internet by cable, 2006
- Home computers
- Figure 14: Sales of home computers, at current and constant wholesale prices, 2002-07
- Home printers
- Figure 15: Sales of home printers, at current and constant prices, 2002-07
- Modems and routers
- Figure 16: Sales of modems and routers, at current and constant prices, 2002-07
- Routers
- CE devices for entertainment
- Figure 17: Sales of CE devices for entertainment, at current and constant prices, 2002-07
- Company Profiles
- Consumer preferences
- Figure 18: Wireless router brand owned or rented, October 2007
- Figure 19: Wireless router brand owned or rented, by age, October 2007
- Top companies
- Cisco-Linksys
- D-Link
- NetGear
- Belkin
- Buffalo
- Advertising and Promotion
- Overview
- Retailers
- Partners
- Company advertising
- ISPs
- TV ad highlights
- Cisco Systems
- Figure 20: Cisco Systems, TV ad, 2007
- The Consumer
- Summary
- Internet services
- Figure 21: Type of home Internet service, by age, October 2007
- Figure 22: Type of home Internet service, by income, October 2007
- Figure 23: Type of home Internet service, by race and ethnicity, October 2007
- Who has a home network
- Figure 24: Has a home network, October 2007
- Figure 25: Has a home network, by age, October 2007
- Figure 26: Has a home network, by race and ethnicity, October 2007
- Figure 27: Has a home network, by household size, October 2007
- Figure 28: Has a home network, by presence of children in household, October 2007
- Wired or wireless?
- Figure 29: Type of home network connection, by age, October 2007
- Figure 30: Type of home network connection, by household income, October 2007
- Setting up the network
- Figure 31: Involvement in setting up home network, by gender, October 2007
- Figure 32: Involvement in setting up home network, by employment status, October 2007
- Dealing with network problems
- Figure 33: Handling home network problems, by gender, October 2007
- Functions of the current or ideal network
- Figure 34: Doing or would like to do with home network, by age, October 2007
- Figure 35: Doing or would like to do with home network, by race and ethnicity, October 2007
- The number of devices connected
- Figure 36: Devices connected to home network, by age, October 2007
- Figure 37: Devices connected to home network, by age, October 2007
- Figure 38: Devices connected to home network, by age, October 2007
- Figure 39: Devices connected to home network, by household income, October 2007
- Figure 40: Devices connected to home network, by household income, October 2007
- Figure 41: Devices connected to home network, by household income, October 2007
- Figure 42: Devices connected to home network, by race and ethnicity, October 2007
- Figure 43: Devices connected to home network, by race and ethnicity, October 2007
- Figure 44: Devices connected to home network, by race and ethnicity, October 2007
- Figure 45: Devices connected to home network, by household size, October 2007
- Figure 46: Devices connected to home network, by household size, October 2007
- Figure 47: Devices connected to home network, by household size, October 2007
- Figure 48: Devices connected to home network, by household size, October 2007
- Rooms of choice
- Figure 49: Location of computing devices in the home, October 2007
- Figure 50: Location of entertainment devices in the home, October 2007
- Wireless need replacement intentions
- Figure 51: Plan on replacing desktop computer with device with built-in wireless technology, October 2007
- Figure 52: Plans to replace printer with device with built-in wireless technology, October 2007
- Figure 53: Has replaced wireless router in last 12 months, October 2007
- Future Trends and Market Forecast
- The demographics of home networking
- Figure 54: Population by age, 2002-12
- Figure 55: Population, by race and Hispanic origin, 2002-12
- Figure 56: Median household income by race and Hispanic origin of householder, 2006
- Trends driving home networking
- Trends adversely affecting the growth of home networking
- Figure 57: Concerns over security, February 2007
- A possible showdown: home networks versus cellular modems
- The establishment of standards
- Figure 58: Companies which have achieved 802.11n draft 2.0 certifications, November 2007
- Providers
- Market forecast
- Home networking market
- Figure 59: Forecast total U.S. retail sales of home networking-related products, at current and constant prices, 2007-12
- Figure 60: Forecast U.S. retail sales of home networking-related products, at current and constant prices, 2007-12
- Home computers
- Figure 61: Forecast U.S. sales of home computers, at current and constant prices, 2007-12
- Home printers
- Figure 62: Forecast U.S. sales of home printers, at current and constant prices, 2007-12
- Modems and routers
- Figure 63: Forecast U.S. sales of modems and routers, at current and constant prices, 2007-12
- CE devices for entertainment
- Figure 64: Forecast U.S. sales of CE devices for entertainment, at current and constant prices, 2007-12
- Forecast factors
- Appendix: Trade Associations
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