IDC CMO Advisory Best Practices Series: B-to-B Online and Interactive Marketing ... Cutting Through the Hype

Published Date: January 2008 Published By: IDC Page Count: 24 Order Code: R104-32492 $3,500.00   Online Download   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products Table of Contents IDC Opinion In This Study Situation Overview Figure: Technology Companies' Online and Interactive Marketing Spending Share of Marketing Budget by Company Revenue Figure: Technology Companies' Online and Interactive Program Spending Share by Program Area Figure: New Online and Interactive Marketing Initiatives for 2008 Organizational Structure and Roles and Responsibilities Figure: Centralization/Budget Control Strategy for Online and Interactive Marketing Program and Web Program Spending Integration of Online and Offline Marketing Strategies Best Practice: The Role of the Interactive Marketing Manager and the Virtual Relationship Manager (IBM) Online Communities ? Enabling Success Best Practice: Community Resource Centers (BearingPoint) Figure: BearingPoint's Community Resource Center ? MIKE2.0 Best Practice: Open Port IT (Intel) Figure: Intel's Open Port Community Site Best Practice: Contact Center Insights Sitelet (Avaya) Online and Interactive Marketing for Enhancement of the Buying Process Best Practice: Blade Answer Center (HP) Figure: Emerging Practices at HP ? Leveraging Interactive Marketing for Engagement, Nurturing, and Subsequent Lead Generation Best Practice: Virtual Executive Briefing Center (Avaya) Figure: Avaya's Executive Briefing Center Performance Measurement of Online and Interactive Marketing Activities Best Practice: Integrated Measurement and Tracking System (EMC) Best Practice: Ongoing Research and Measurement (Adobe) Figure: Adobe's Acrobat 8 Microsite Future Outlook Essential Guidance Learn More Related Research Synopsis Similar Products • A Review of Drinks Production and Marketing Rules Published Nov 2008 by just-drinks • Independent Yellow Pages Publishers 2008: Forecast & Analysis Published Nov 2008 by Simba Information - Reports • Opportunities in Mobile Marketing & Advertising 2008-2009 Published Nov 2008 by Simba Information - Reports • 2008 Global Broadband - M-Commerce, E-Commerce & E-Payments Published Nov 2008 by Paul Budde Communication Pty Ltd • Effective Competitive Intelligence: A "How-To" Guide for Life Science Companies Published Nov 2008 by Kalorama Information • Mobile Content & Advertising Perspective / Vol. 1, Issue 12 Published Nov 2008 by Pyramid Research • Mobile Content & Advertising Perspective / Vol. 1, Issue 11 Published Nov 2008 by Pyramid Research • Mobile Advertising and Marketing, Second Edition Published Nov 2008 by Berg Insight • Africa & MiddleEast Market Perspective / Vol. 8, Issue 24 Published Oct 2008 by Pyramid Research • Snapshots UK Advertising 2008 Published Oct 2008 by Snapdata International Group