Industry Research Reports and Market Analysis at MindBranch.com Research Index | Publishers | My Account | Contact Us | About MindBranch
Welcome Guest  (Login/Register) |  0 items
  
Advanced Search > | Tips >
Contact a
Research Assistant
US 800-774-4410
or +1-240-747-3094
Search Assistance >

Home  > Business/Finance  >  Diversified Services  >  Marketing/Advertising/PR

IDC's Marketing Performance Matrix 2007: Innovation in Technology Marketing Leadership

Published Date: April 2007
Published By: IDC
Page Count: 15
Order Code: R104-30028
 
Questions About This Report
E-mail a Colleague
Printable Page
Fax Your Order
DescriptionTable of ContentsSearch Inside
this Report		Similar
Products

IDC Opinion
In This Insight
Situation Overview
Figure: IDC's Marketing Performance Matrix: Hardware, Software, and Services Companies
Efficiency Versus Effectiveness ? Basis for the Marketing Performance Matrix
Efficiency Dimension: How Efficient Is Your Organization from an Operational Perspective?
Table: Participants in IDC's 2006 Technology Marketing Benchmarks Survey
Table: IDC's Marketing Performance Matrix: Key Attributes for Operations Efficiency
Effectiveness Dimension: How Effective Is Your Organization from a Market Performance Perspective?
Table: IDC's Marketing Performance Matrix: Key Attributes for Execution Effectiveness
Innovation in Tech Marketing Leadership
Figure: Sustained Marketing Investment Correlation to Market Performance
Figure: Availability of Applications and Capabilities Within Marketing Organization Today or Within 12 Months
Case Studies from the Leadership Quadrant
Capgemini
Hyperion
Informatica
SAP
Symantec
Future Outlook
Essential guidance
Learn More
Related Research
Definitions
Similar Products
• Independent Yellow Pages Publishers 2008: Forecast & Analysis
Published Nov 2008 by Simba Information - Reports

• A Review of Drinks Production and Marketing Rules
Published Nov 2008 by just-drinks

• Opportunities in Mobile Marketing & Advertising 2008-2009
Published Nov 2008 by Simba Information - Reports

• 2008 Global Broadband - M-Commerce, E-Commerce & E-Payments
Published Nov 2008 by Paul Budde Communication Pty Ltd

• Effective Competitive Intelligence: A "How-To" Guide for Life Science Companies
Published Nov 2008 by Kalorama Information

• Mobile Content & Advertising Perspective / Vol. 1, Issue 12
Published Nov 2008 by Pyramid Research

• Mobile Content & Advertising Perspective / Vol. 1, Issue 11
Published Nov 2008 by Pyramid Research

• Mobile Advertising and Marketing, Second Edition
Published Nov 2008 by Berg Insight

• Africa & MiddleEast Market Perspective / Vol. 8, Issue 24
Published Oct 2008 by Pyramid Research

• Snapshots UK Advertising 2008
Published Oct 2008 by Snapdata International Group



 

Privacy Policy | Terms & Conditions | Site Map | Return Policy | Help FAQs
Copyright © 1999-2008, All Rights Reserved, MindBranch.com
Trust-e Logo
Phone: 800-774-4410 (US) or +1-240-747-3094 (Int'l)
Hours: 7:00 a.m. to 7:00 p.m. EST Monday through Friday
Email: support@mindbranch.com