• EXECUTIVE SUMMARY
• METHODOLOGY
• INTRODUCTION TO IP SERVICES
• IP SERVICES DEFINED
• FACTORS INFLUENCING THE DEPLOYMENT OF IP SERVICES
• STRATEGIC IMPERATIVES
• CATEGORIES OF PROVIDERS
• CURRENT DEPLOYMENT MODELS
• MARKET PENETRATION MODEL
• Product Offering
• Strategic Implications
• The Argument For Market Penetration
• The Argument Against Market Penetration
• Summary
• MARKET EXPANSION MODEL - MASS MARKET PROVIDERS
• Product Offering
• Strategic Implications
• The Argument For Market Expansion
• The Argument Against Market Expansion
• Summary
• MARKET ENHANCEMENT MODEL - ENHANCED SERVICE PROVIDERS
• Product Offering
• Strategic Implications
• The Argument For Market Enhancement
• The Argument Against Market Enhancement
• Summary
• PROPOSED SOLUTION
• PRODUCT OFFERING
• VALUE PROPOSITION
• SEGMENTATION
• PRICING STRATEGY
• DISTRIBUTION
• PROMOTION
• THE ARGUMENT FOR THE HYBRID STRATEGY
• THE ARGUMENT AGAINST THE HYBRID STRATEGY
• CONCLUSION

List of Tables

• Table 1. Strategies and the Carriers that Employ Them
• Table 2. SWOT Analysis For Market Penetration Model
• Table 3. SWOT Analysis for Market Expansion Model
• Table 4. DSL Subscriber Growth Forecast
• Table 5. SWOT Analysis For Market Enhancement Model

List of Figures

• Figure 1. Commodity Effect On Profitability