How to Increase Consumer PC Revenues in 12-24 Months: Strategies for Capturing Incremental Near-term PC Markets in Developing Countries

Published Date: May 2007 Published By: Vital Wave Consulting Page Count: 50 Order Code: R3484-1 $5,950.00   Online Download $9,950.00   Global Site License $7,950.00   5-User License   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products Executive Summary and Recommendations Key Terms and Concepts Part 1 Introduction to Near-term Growth Markets Part 2 The PC Market in Developing Countries A. Economic Development and Income Growth B. Increasing Technology Consumption C. Consumption Trends D. The Near-term Growth Market for PCs 1. The Total Addressable Market a. Geographic Distribution b. Urban versus Rural Part 3 Factors that Influence PC Purchases in Developing Countries A. Perceived Cost 1. Price Sensitivity 2. Industry Response to Price Sensitivity a. Software Trends b. Low-cost PCs B. Perceived Price 1. Availability of Financing a. Commercial Bank Loans b. Retailer Financing c. Pay-as-you-go d. Micro-lending Organizations e. Bundled Services C. Perceived Value of a PC 1. Functional Awareness 2. Internet Access 3. Preference for the PC Form Factor 4. Service and Support 5. Localized, Relevant Content and Applications 6. Microbusiness Facilitation Part 4 Near-Term PC Market Segmentation A. The PC Decision Maker in Emerging Market Households B. Demographic Group 1 - Young Independent Adults 1. Approximate Market Size C. Demographic Group 2 - Parents of Students 1. Approximate Market Size D. Demographic Group 3 - Mature Independent Adults 1. Approximate Market Size E. Behavior Motivators F. Market Segments 1. Segment 1 - Young Aspirants a. Perceived Value of a PC b. Strategic Insights: Computer Access as Both a Driver and Inhibitor 2. Segment 2 - Doting Parents a. Perceived Value of a PC b. Strategic Insights: Messaging c. Strategic Insights: Parents of University Students d. Strategic Insights: Women as Influencers e. Strategic Insights: Family Size 3. Segment 3 - Here-and-Now Consumers a. Perceived Value of a PC b. Strategic Insights: Internet Usage as Both a Driver and Inhibitor G. Strategic Insights: Priority Messaging Appendix A - Impact of Price Sensitivity on Developing-Country Software Markets Linux and Open Source Software Piracy Microsoft Corporation Appendix B - Near-term PC Market Household Data by Country and Region Number of Households Average Household size Income Bands Estimated Demographic Group Sizes Publication Information Upcoming Research Reports from Vital Wave Consulting Endnotes Similar Products • IDC Home Office Update: July-September 2008 Published Nov 2008 by IDC • 2008 Business Monitor Survey, Part 1: Business Monitor Trends in the Notebook Era Published Oct 2008 by IDC • Worldwide PC Interface and Technologies 2008-2012 Forecast Published Oct 2008 by IDC • Looking for the Right Balance_Dell's Current Channel and Brand Strategies Published Oct 2008 by Market Intelligence Center • Client Hardware & Desktop Management Services Market 2007-2010 - Bundled Report Published Oct 2008 by Infiniti Research Limited • Client Hardware & Hardware Deploy & Support Services Market 2007-2010 - Bundled Report Published Oct 2008 by Infiniti Research Limited • Computer & Peripheral Manufacturing in the US - Industry Risk Rating Report Published Oct 2008 by IBISWorld • Toshiba's Quarter-Terabyte 1.8in. HDD for Small Portable PCs Published Oct 2008 by IDC • Ecuador Semiannual PC Tracker 1H 2008 Published Oct 2008 by IDC • Computer Hardware Published Oct 2008 by Key Note Publications Ltd