• Introduction and Definitions
• What is an Independent?
• A Brief History of the Independent Yellow Pages Movement
• Mergers, Acquisitions and Divestitures Run High in 2005 and 2006
• The Expansion Continues: Start-Up Markets
• Market for Hispanic Directories Expands
• Litigation in the Yellow Pages Industry
• Table 1.1: Statistical Summary of the Yellow Pages Industry, 2000-2005
• Table 1.2: Financial Size of Selected Yellow Pages Acquisitions, 2005-Q3 2006
• Table 1.3: Selected Start-Ups, 2005-2007
• Table 1.4: Yellow Pages Industry Lawsuits, 1983-2005

Chapter 2: Independent Publishers-The Segment Grows Stronger

• Introduction
• The Size of the Independent Yellow Pages Market
• Ad Rates and CPMs
• National Ad Revenue
• Employment
• Selling Costs
• Printing Costs
• Table 2.1: Independent Yellow Pages Revenue, 1996-2010P
• Table 2.2: Yellow Pages Revenue by Publisher Category, 1996-2010P
• Table 2.3: Yellow Pages Market Share by Type of Publisher, 1996-2010P
• Table 2.4: Market Share, Independent Publishers vs. Telco Publishers, 1996
• Table 2.5: Market Share, Independent Publishers vs. Telco Publishers, 2006
• Table 2.6: Market Share, Independent Publishers vs. Telco Publishers, 2010P
• Table 2.7: Yellow Pages Usage, Yellow Book USA vs. Incumbents, 14 Markets
• Table 2.8: Yellow Pages Revenue for Regional Bell Operating Company (RBOC) Publishers, 2004-2006E
• Table 2.9: Estimated Revenue, 11 Leading Independent Publishers, 2004-2005
• Table 2.10: Estimated Revenue, 11 Leading Independent Publishers, 2005-2006E
• Table 2.11: Estimated National Revenue, Leading Publishers, 2005
• Table 2.12: DHC Rates, CPMs in 16 Select Independent Directories, 2005-2006
• Table 2.13: DHC Rates in 25 Top RBOC Directories, 2006 vs. 2005
• Table 2.14: Sales Staff vs. Total Staff, Leading Independent Publishers, 2005
• Table 2.15: Sales Revenue per Rep, 2005
• Table 2.16: Estimated Revenue per Employee, Leading Independent Publishers, 2005
• Table 2.17: Estimated Revenue per Book, Leading Independent Publishers, 2005
• Table 2.18: Estimated Revenue per Title, Leading Independent Publishers, 2005
• Table 2.19: Estimated Selling Costs, Leading Independent Publishers, 2005
• Table 2.20: Estimated Printing Costs, Leading Independent Publishers, 2005

Chapter 3: Independent Publishers-Competitive Markets and Consolidation

• Introduction
• Taking the National Route
• The Metro Markets
• A Look at the Investors
• Yellow Book USA
• White Directory
• Valley Yellow Pages
• Table 3.1: Largest U.S. Yellow Pages Directory Publishers, 1999
• Table 3.2: Largest U.S. Yellow Pages Directory Publishers, 2006
• Table 3.3: DHC Rates, 9 Major Competitive Yellow Pages Markets, 2006 vs. 2005
• Table 3.4: Yellow Book USA, Key Statistics, 2005
• Table 3.5: Yellow Book USA, Historical Highlights
• Table 3.6: Yellow Book USA's Top 10 Directories by Circulation, 2005
• Table 3.7: White Directory, Key Statistics, 2005
• Table 3.8: White Directory, Historical Highlights
• Table 3.9: White Directory's Top 10 Directories by Circulation, 2005
• Table 3.10: Valley Yellow Pages, Key Statistics, 2005
• Table 3.11: Valley Yellow Pages, Historical Highlights
• Table 3.12: Valley Yellow Pages' Top 10 Directories by Circulation, 2005

Chapter 4: Forecast and Conclusions

• Market Forecast
• Looking to the Future
• The RBOC Directories
• Start-Up Operations
• Table 4.1: Yellow Pages Revenue by Publisher Category, 2006-2010P
• Table 4.2: Independent Publishers' Market Share vs. Telco Publishers' Market Share, 2006
• Table 4.3: Independent Publishers' Market Share vs. Telco Publishers' Market Share, 2010P

Profiles of Leading Independent Publishers

• Ambassador Yellow Pages
• DataNational
• Hagadone Directories
• Names & Numbers
• Ogden Directories
• Phone Directories Co.
• User-Friendly Phone Book
• Valley Yellow Pages
• White Directory Publishers
• Yellow Book USA
• ypOne Publishing