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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Insurance Marketing Online: Meeting Customer Expectations
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| Published Date:
August 2007
Published By:
eMarketer
Page Count:
19
Order Code:
R203-506
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- Executive Summary
- US Online Advertising Spending by Financial Services and Insurance Companies, 2006-2011 (billions and % of total)
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers - Insurance Marketing Online
- Number of Interactions that US Insurance Customers Have with Insurers per Year, 2006 (% of respondents)
- Insurance Advertising
- US Advertising Spending, by Industry/Category, 2006 (millions and % change)
- Online Ad Spending
- US Online Advertising Spending by Financial Services and Insurance Companies, 2006-2011 (billions and % of total)
- Advertising Spending by Leading US Insurance Companies, 2006 (thousands and % increase/decrease vs. prior year)
- Online Display Advertising Spending by Leading US Insurance Companies, 2006 (thousands, % change and % of total)
- The Media Mix
- Share of Media among Top 25 US Insurance Advertisers*, 2004-2006 (% of total)
- Advertising Spending by Leading US Insurance Companies, by Media, 2004-2006 (% change)
- Top 10 Insurance Industy Search Terms among US Internet Users, June 2007 (% volume*)
- US Online Advertising Spending, by Format, 2006-2011 (% of total and billions)
- The Consumer Perspective
- Attitudes
- Industries that US Adults Believe Are Honest and Trustworthy*, 2003-2006 (% of respondents)
- Reasons for Choosing an Auto Insurer according to US Internet Users*, March 2007 (% of respondents)
- Top Two Factors Influencing Insurance Product Purchase Decisions according to Insurance Customers and Agents/Distributors in the US and Select Countries in Western Europe, 2006 (% of respondents*)
- Top Two Reasons for Turnover* in the Insurance Industry according to Insurance Customers in the US and Select Countries in Western Europe, by Type of Insurance, 2006 (% of respondents)
- US Insurance Customers' Criteria for Satisfaction with Their Insurance Providers, 2006 (% of respondents)
- Behavior
- Leading US Auto Insurance Companies, Ranked by Share of Premiums* Written, 2005 (% market share)
- Leading US Auto Insurance Companies, Ranked by Share of Online Quotes Submitted, 2006 (% market share)
- Insurance Customers in the US and Select Countries in Western Europe Who Prefer to Purchase Insurance Online, by Type of Insurance, 2006 (% of respondents)
- Feature that Would Increase the Likelihood of Purchasing Auto Insurance Online according to US Internet Users, March 2007 (% of respondents)
- Sources of Information about Companies or Products Used by US Adult Internet Users, by Industry, January 2007 (% of respondents)
- Main Source of Information about Select Financial Decisions Used by US Adult Internet Users, January 2007 (% of respondents)
- Types of Web Sites Used by US Adult Internet Users for Whom the Internet Is the Main Source of Information about Select Financial Decisions, January 2007 (% of respondents)
- Types of Automobile Insurance Web Sites Visited by US Internet Users, Q4 2006 (% of total)
- Top Online Insurance Sites among US Internet Users, Ranked by Unique Visitors, June 2006 & June 2007 (thousands and % change)
- Online Customer Service
- Average Monthly Online Applications* Submitted by US Consumers for Select Financial Services, June 2005-July 2006 (thousands and % start-to-submit conversion rate)
- Primary Reason for Starting an Online Application among US Consumers Who Completed an Online Application, 2006 (% of respondents)
- Primary Reason for Starting an Online Application among US Consumers Who Abandoned an Online Application, 2006 (% of respondents)
- Level of Commitment to Delivering the Best Possible Online User Experience at Companies of Online Marketers in the US, the UK and Europe, by Industry, May 2007 (% of respondents in each group)
- Preferred Customer Service Channel according to Insurance Customers in the US and Select Countries in Western Europe, 2006 (% of respondents)
- Responses of Leading US Financial Service Companies to Online Customer Service Questions, by Channel, 2007 (% of questions received)
- Leading US Automobile Insurance Companies, by Online Customer Experience, Q2 2007 (customer respect index (CRI)* ranking)
- Leading US Life Insurance Companies, by Online Customer Experience, Q3 2007 (customer respect index (CRI)* ranking)
- E-Mail Responsiveness
- Leading US Automobile Insurance Companies, by Responsiveness to E-Mail Inquiries, Q2 2007 (customer respect index (CRI)* ranking)
- Leading US Life Insurance Companies, by Responsiveness to E-Mail Inquiries, Q3 2007 (customer respect index (CRI)* ranking)
- Privacy
- Leading US Automobile Insurance Companies, by Privacy Practices, Q2 2007 (customer respect index (CRI)* ranking)
- Leading US Life Insurance Companies, by Privacy Practices, Q3 2007 (customer respect index (CRI)* ranking)
- Conclusion
- Related Information and Links
- Related Links
- Contact
- Report Contributors
- About eMarketer
- A Trusted Resource
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