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Home > Computers and Information Technology > Media & Internet > Online Services & Providers
Internet Service Providers - Market Assessment
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Executive Summary
1. Introduction
BACKGROUND
RESEARCH
DEFINITION
The Office of Communications
2. Strategic Overview
MARKET BACKGROUND
Internet Audience
Adoption of Internet Packages by Residential Users
Table 1: UK Adults with Internet Access at Home (%), August 2002-February 2004
Adoption of Internet Packages by SMEs
Table 2: Internet Take-Up Among UK SMEs (%), August 2002-February 2004
Adoption of Broadband
Narrowband
Cable Modem
DSL
Table 3: Rollout of DSL to Exchanges Across the UK (number and %), September 2000-March 2004
Wi-Fi
Satellite
MARKET DYNAMICS
Summary
Faster Exchanges
Industry in Rebellion
Means of Access
Market Size
Table 4: Subscriptions for Dial-Up and Broadband Internet Connections (%), September 2003-September 2004
DISTRIBUTION
Table 5: Ratio of Adults Who Use the Internet† by Region (%), April 2001-February 2004
COMPETITIVE STRUCTURE
Table 6: Top Ten ISPs in the UK by Number of Subscribers, February 2005
ADVERTISING
THE CONSUMER
Table 7: UK Households with Home Access to the Internet (%), 1998-2004
MARKET FORECASTS
3. Market Analysis
WHAT DOES AN ISP DO?
Technical Information
EVOLUTION OF THE UK MARKET
The Freeserve Boom
Flooded Market
Downward Spiral
OFTEL/OFCOM AND FRIACO
THE BROADBAND INDUSTRY GROUP BATTLES BT'S PRICES
ISPA - Proposal to BT
ISP PRICING
CHANGES IN REGULATORY REQUIREMENTS FOR ISPs
Licence from Regulator No Longer Required
Payment of Administrative Fees
Requirement to Negotiate Interconnection
Requirement to Comply with General Conditions Proposed by Oftel Relating to Consumer Protection Issues
Requirement to Offer Contracts
Requirement to Comply with Codes of Practice
Requirement to Offer Itemised Billing
Ability to Keep and Use Information About Subscribers
Ofcom Regulation of Content Available Over the Internet
ADVERTISING AND PROMOTION
Table 8: Main Media Advertising Expenditure by ISPs (£000), Years Ending June 2002-2004
WHICH? ONLINE ANNUAL INTERNET SURVEY
Payment Methods
Table 9: Payment Methods for Internet Access (%), 2002
Most Frequently Visited Sites
Table 10: Most Frequently Visited Websites (% of users), 2002
Improvements to the Internet
Table 11: Improvements to the Internet (% of users), 2002
Shopping Online
Table 12: Shopping Online (% of users), 2002
General Attitudes
Table 13: The Internet Should Be Regulated (% of respondents), 2002
4. Key Industry Issues
BROADBAND
Different Types of Broadband
ADSL
Cable Modem
Powerline
Satellite
Wireless
The Broadband Market
Consumer Uptake of Broadband Internet in the UK
Table 14: Reasons for Changing to Broadband (%), 2003
SPAM
MAINTAINING ISP CUSTOMER LOYALTY
INTERACTIVE TELEVISION AND OTHER ACCESS MEDIA
VIDEO
SECURITY
5. An International Perspective
INTERNET USAGE
Table 15: Comparison of Residential Broadband Prices (£ per month), 2003
France
DSL
Cable Modem
Germany
DSL
Cable Modem
Sweden
DSL
Cable Modem
Other
The UK
DSL
Cable Modem
The US
DSL
Cable Modem
BROADBAND MARKET
WIRELESS BROADBAND
Hotspots
3G
6. PEST Analysis
POLITICAL FACTORS
ECONOMIC FACTORS
SOCIAL FACTORS
TECHNOLOGICAL FACTORS
7. Consumer Dynamics
OVERVIEW
Table 16: Summary of Results (% of respondents), 2004
THOSE NOT USING THE INTERNET/LACK OF KNOWLEDGE ABOUT ISPS, AND THOSE HAPPY WITH THEIR ISP
"I Do Not Use The Internet, Or Am Not Sure What An ISP Is"
"I Already Have An ISP And Am Happy With The Service I Receive"
Table 17: Non-Users of the Internet/Lack of Knowledge About ISPs, and Happiness with the ISP Currently in Use (% of respondents), 2004
ISPS SHOULD ALLOW SPEEDY INTERNET ACCESS AND BE USER FRIENDLY
"It Is Important To Me That An ISP Allows Speedy Internet Access"
"It Is Important To Me That An ISP Is User Friendly"
Table 18: Importance of ISPs Having Speedy Internet Access and Being User Friendly (% of respondents), 2004
ISPS SHOULD ALLOW COMPLETELY FREE INTERNET ACCESS AND OFFER FULL TECHNICAL SUPPORT
"It Is Important To Me That An ISP Allows Completely Free Internet Access"
"It Is Important To Me That An ISP Offers Full Technical Support"
Table 19: Importance of ISPs Allowing Completely Free Internet Access, and Offering Full Technical Support (% of respondents), 2004
IMPORTANCE OF ISPS OFFERING UNMETERED TELEPHONE CHARGES, AND THOSE NOT WILLING TO PAY TO SUBSCRIBE TO AN ISP
"It Is Important To Me That An ISP Allows Unmetered Phone Charges"
"I Would Not Pay To Subscribe To An ISP, As There Are So Many `Free' ISPs Available"
Table 20: Importance of ISPs Allowing Unmetered Telephone Charges and Refusal to Pay to Subscribe to an ISP (% of respondents), 2004
PENETRATION OF BROADBAND AND ISPS LOADED FROM A FREE CD
"I Use Broadband for Internet Access Via My ISP"
"I Currently Have An ISP Which I Loaded From A Free CD"
Table 21: Penetration of Broadband and Using an ISP Loaded from a Free CD (% of respondents), 2004
PREFERENCE FOR A UK-BASED ISP AND ALL `FREE' ISPS OFFER A SIMILAR SERVICE
"I Would Prefer A UK-Based ISP To A US-Based ISP"
"All `Free' ISPs Offer Very Similar Services"
Table 22: Preference for UK-Based ISPs, and Perception that `Free' ISPs Offer Very Similar Services (% of respondents), 2004
ISPS OFFERING INTERNET ACCESS VIA A MOBILE DEVICE AND ISPS SHOULD ALLOW MORE THAN ONE E-MAIL ADDRESS
"It Would Be Useful To Me For An ISP To Offer Access Via A Mobile Device"
"It Is Important To Me That An ISP Allows More Than One E-Mail Address"
Table 23: Internet Access Via a Mobile Device and ISPs Should Allow More Than One E-Mail Address (% of respondents), 2004
CHANGING ISP IN THE PAST 6 MONTHS OR STILL WITH THE SAME ISP
"I Have Changed My ISP Within The Last 6 Months"
"I Am Still With The Same ISP Which Was Included When I Bought My PC"
Table 24: Changing ISP/Remaining with the Same ISP (% of respondents), 2004
8. Supplier Profiles
INTRODUCTION
BT YAHOO!
Corporate Strategy
Internet Services
Recent Developments
Advertising
Profitability
Table 25: Financial Results for BT Group PLC (£000), Years Ending 31st March 2002-2004
WANADOO
Corporate Strategy
Internet Services
Recent Developments
Advertising
Profitability
Table 26: Financial Results for Wanadoo UK PLC (£000), Years Ending 31st December 2001-2003
AOL UK
Corporate Strategy
Internet Services
Recent Developments
Advertising
Profitability
Table 27: Financial Results for AOL (UK) Ltd (£000), Years Ending 31st December 2001-2003
TISCALI UK
Corporate Strategy
Internet Services
Recent Developments
Advertising
Profitability
ntl
Corporate Strategy
Internet Services
Recent Developments
Advertising
Profitability
Table 28: Financial Results for ntl Inc (£m), Quarter Ending 30th September 2003 and 2004
TELEWEST BLUEYONDER
Corporate Strategy
Internet Services
Recent Developments
Advertising
Profitability
Table 29: Financial Results for Telewest Communications PLC (£000), Years Ending 31st December 2001-2003
BREATHE
Corporate Strategy
Internet Services
Advertising
Profitability
VIRGIN.NET
Corporate Strategy
Internet Services
Recent Developments
Advertising
Profitability
Table 30: Financial Results for Virgin Net Ltd (£000), Years Ending 31st December 2001-2003
CLARANET
Corporate Strategy
Internet Services
Recent Developments
Advertising
Profitability
Table 31: Financial Results for Claranet Ltd (£000), Years Ending 30th June 2001-2003
BRIGHTVIEW
Corporate Strategy
Internet Services
Advertising
Profitability
9. The Future
FORECASTS 2005 TO 2009
Table 32: Forecast UK Homes with Internet Connection (million), 2005-2009
Table 33: Forecast Narrowband and Broadband Connections (%), 2005-2009
10. Glossary
11. Further Sources
Associations
Publications
Government Publications
Other Sources
Bonnier Information Sources |
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