1 Introduction & Methodology
1.1 What does this report cover?
1.2 Evaluating Switzerland
1.3 Latent Demand and Accessibility in Switzerland

2 Internet Services
2.1 Latent Demand and Accessibility: Background
2.2 latent demand: aspects of interest
2.2.1 Market Profile
2.2.2 Best Sales Prospects
2.2.3 Statistical Data
2.3 Accessibility: The Structure Of Competition
2.3.1 Marketing Strategy
2.3.2 Local Production
2.3.3 Third Country Import
2.3.4 U.S. Presence
2.3.5 End-User Analysis
2.4 Key Factors
2.4.1 Import Climate
2.5 key Contacts
2.5.1 Private Sector
2.5.2 Major Internet Agencies
2.5.3 Trade Shows
2.5.4 Magazines
2.5.5 Trade Associations
2.5.6 Government Agencies
2.5.7 Law Firms
2.5.8 U.S. Commercial Service

3 The Economics Of Latent Demand In Switzerland
3.1 Executive Summary
3.2 Economic Issues in Switzerland
3.2.1 Economic Trends
3.2.2 Government Role in the Economy
3.2.3 Balance of Payments Situation
3.2.4 Infrastructure Development

4 Export Accessibility In Switzerland
4.1 Executive Summary
4.2 Exporting to Switzerland
4.2.1 Trade Barrier Risks
4.2.2 Food Retailing System
4.2.3 Swiss Cartels
4.2.4 Testing and Certification
4.2.5 Telecommunications
4.2.6 Customs Duties
4.2.7 Value Added Tax
4.2.8 Excise Taxes
4.2.9 Quotas
4.2.10 Custom Broker's Fees
4.2.11 Environmental Taxes
4.2.12 Import Licenses
4.2.13 Export Control Issues
4.2.14 Import/Export Documentation
4.2.15 Temporary Entry of Imports
4.2.16 Labeling and Marking Requirements
4.2.17 Prohibited Imports
4.2.18 Standards
4.2.19 Free Trade Zone Options
4.2.20 Special Import Provisions
4.2.21 Membership in Free Trade Associations
4.2.22 The Banking System
4.2.23 The Central Bank
4.2.24 The Banking Market
4.2.25 Cantonal banks
4.2.26 Big Banks
4.2.27 Regional and Savings Banks
4.2.28 Lending Associations
4.2.29 Other Banks
4.2.30 Finance Companies
4.2.31 Private Banks
4.2.32 Branches of Foreign Banks
4.2.33 Specialized Financial Institutions
4.2.34 Postal Check System
4.2.35 Local Currency Denominated Interbank Clearing
4.2.36 Swiss Securities
4.2.37 Swiss Corporation for International Securities Settlements
4.2.38 Swiss Options and Financial Futures Exchange
4.2.39 Performance of the Banking System
4.2.40 Recent Developments in Banking Legislation
4.2.41 Foreign Exchange Controls Affecting Trade
4.2.42 Availability of Local Financing
4.2.43 Financing Exports
4.2.44 Types of Export Financing and Insurance
4.2.45 Availability of Project Financing

5 Direct Investment Accessibility In Switzerland
5.1 Executive Summary: Infrastructure
5.2 Executive Summary: Natural Resources
5.3 Executive Summary: Industry
5.4 Direct Investment in Switzerland
5.4.1 Openness to Foreign Investment
5.4.2 Right to Private Ownership and Establishment
5.4.3 Corporate Boards
5.4.4 Hostile Takeovers
5.4.5 Foreign Financial Institutions
5.4.6 Insurance
5.4.7 Protection of Property Rights
5.4.8 Laws and Regulation Governing Commercial Transactions
5.4.9 Foreign Trade Zones/Free Ports
5.4.10 Major Taxation Issues Affecting Foreign Business
5.4.11 Direct Investment Incentives and Requirements
5.4.12 Regulatory Corruption Risks
5.4.13 Corruption Risks
5.4.14 The Local Labor Market
5.4.15 Efficiency of Capital Markets and Portfolio Investment
5.4.16 Currency Conversion and Transfer Risks
5.4.17 Expropriation Risks
5.4.18 Dispute Settlement Risks
5.4.19 Political Violence Risks
5.4.20 Key Bilateral Investment Agreements
5.4.21 Capital Outflow Policy

6 Marketing & Distribution In Switzerland
6.1 Executive Summary
6.2 Marketing and Distribution in Switzerland
6.2.1 Distribution and Sales Channels
6.2.2 Import and Wholesale Trade
6.2.3 Retail Trade
6.2.4 Typical Product Pricing Structures
6.2.5 Use of Agents/Distributors
6.2.6 Franchising Activities
6.2.7 Direct Marketing
6.2.8 Joint Venture and Licensing Options
6.2.9 Creating a Sales Office
6.2.10 Selling Factors/Techniques
6.2.11 Advertising and Trade Promotion
6.2.12 Radio and TV
6.2.13 Pricing Product
6.2.14 Sales Service/Customer Support
6.2.15 Public Sector Marketing
6.2.16 Intellectual Property Risks
6.2.17 Local Counsel Requirements
6.2.18 Swiss Trade Register
6.2.19 Kompass

7 Human Resource Assessment In Switzerland
7.1 Executive Summary
7.2 Human Resources in Switzerland
7.2.1 Unionization in Switzerland
7.2.2 Collective Bargaining in Switzerland
7.2.3 Workweek and Minimum Wages in Switzerland
7.2.4 Forced Labor in Switzerland
7.2.5 Working Ages and Child Labor in Switzerland

8 Political Risk Assessment In Switzerland
8.1 Executive Summary: Government
8.2 Executive Summary: Military Organization
8.3 Democracy in Switzerland
8.4 Political Issues in Switzerland
8.4.1 Major Political Issues Affecting Business Climate
8.4.2 Political System

9 Legal Risk Assessment In Switzerland
9.1 Executive Summary
9.2 Legal Issues in Switzerland
9.2.1 Privacy, Search and Seizure
9.2.2 Trial Justice in Switzerland
9.2.3 Excessive Punishment in Switzerland

10 Cultural And Demographic Risks In Switzerland
10.1 Executive Summary
10.2 Cultural Issues in Switzerland
10.2.1 Racial, Ethnic and Discrimination Issues in Switzerland
10.2.2 Women's Rights and Gender Issues in Switzerland
10.2.3 Religion in Switzerland
10.2.4 Fundamental Human Rights in Switzerland

11 Historical Background
11.1 Business Customs in Switzerland
11.1.1 Holidays
11.1.2 Business Infrastructure