2 Mobile TV Regulation
2.1 Introduction
2.2 Europe
2.3 North America
2.4 Asia-Pacific
2.5 Digital Dividend

3 Technology Strategies
3.1 Overview
3.2 3G and WiMAX Technologies
3.3 Broadcast Technologies
3.4 Satellite Technologies
3.5 Selecting a Mobile TV Technology

4 Mobile Operator Strategies
4.1 Overview
4.2 3G Strategies
4.3 Terrestrial Broadcast Strategies
4.4 Satellite Only Strategies
4.5 Hybrid Strategies

5 Content Strategies
5.2 Mobile TV Broadcast Networks
5.3 Content Producers

6 Business Case Scenarios
6.1 Mobile TV Value Chain
6.2 Business Case for 3G Mobile TV Services
6.3 Business Case for Broadcast Mobile TV Services
6.4 Choosing a Mobile TV Technology
6.5 Business Case for Content Producers
6.6 Business Case for Advertisers
6.7 Business Case Assumptions

7 Market Forecast
7.1 Forecast Methodology
7.2 Global Forecast
7.3 Asia Pacific
7.4 Western Europe
7.5 North America
7.6 Rest of the World

8 Mobile TV Winners and Losers
8.1 Overview
8.2 Mobile Operators
8.3 Mobile TV Broadcast Networks
8.4 Mobile TV Satellite Networks
8.5 Content Producers
8.6 Advertisers

9 Appendix I: Companies in this Report

10 Appendix II: Glossary

11 Vendor Profiles
11.1 3Vision
11.2 Alcatel
11.3 DiBcom
11.4 Ericsson
11.5 Harris Corporation
11.6 IPWireless
11.7 LogicaCMG
11.8 mBlox
11.9 Nokia
11.10 Nortel
11.11 Thomson
11.12 UDCast

Table of Figures
Figure 1 1: Mobile TV Subscribers by Network
Figure 1 2: Broadcast Mobile TV Subscribers by Region
Figure 1 3: Broadcast Mobile TV Service Revenue by Region
Figure 3 1: RAI's DVB-H Broadcast Network Architecture
Figure 3 2: Unicast versus Broadcast
Figure 4 1: Mobile Operator TV Service Strategies
Figure 4 2: Korea Telecom
Figure 5 1: Interactivity and Groups Adds Value
Figure 6 1: Mobile TV Value Chain
Figure 6 2: Subscribers Required for Breakeven for 3G Mobile TV at 5 Years
Figure 6 3: Penetration Rates Require for Breakeven at 5 Years
Figure 6 4: Cost per Subscriber for 3G Mobile TV at 5 Years
Figure 6 5: Metro Area Breakeven Points for Mobile TV Broadcast Networks
Figure 6 6: U.S. National Breakeven Points for Mobile TV Broadcast Networks
Figure 6 7: Penetration Rates Required at Breakeven
Figure 6 8: Scalability vs. Investment in Mobile TV Networks
Figure 6 9: Five Year Mobile TV Network Costs
Figure 7 1: Mobile TV Introduction Timeline
Figure 7 2: Mobile TV Subscribers Unicast/Multicast versus Broadcast
Figure 7 3: Mobile TV Subscribers by Region
Figure 7 4: Mobile TV Subscribers, Terrestrial versus Satellite
Figure 7 5: Broadcast Mobile TV Subscribers by Technology

Figure 7 6: Unicast/Multicast Mobile TV Subscribers in Asia-Pacific, by Country
Figure 7 7: Broadcast Mobile TV Subscribers in Asia-Pacific, by Country
Figure 7 8: Broadcast Mobile TV Subscribers in Asia-Pacific, by Technology
Figure 7 9: Unicast/Multicast Mobile TV Subscribers in Western Europe, by Country
Figure 7 10: Broadcast Mobile TV Subscribers in Western Europe, by Country
Figure 7 11: Broadcast Mobile TV Subscribers in Western Europe, by Technology
Figure 7 12: Unicast/Multicast Mobile TV Subscribers in North America, by Country
Figure 7 13: Broadcast Mobile TV Subscribers in North America, by Country
Figure 7 14: Broadcast Mobile TV Subscribers in North America, by Technology
Figure 7 15: Unicast/Multicast Mobile TV Subscribers in RoW, by Region
Figure 7 16: Broadcast Mobile TV Subscribers in RoW, by Region
Figure 7 17: Broadcast Mobile TV Subscribers in RoW, by Technology
Figure 8 1: Cumulative Net Revenue to Mobile TV Operators
Figure 8 2: Mobile TV Content Provider Revenue
Figure 11 1: Alcatel Mobile TV Concept
Figure 11 2: MBMS Architecture
Figure 11 3: Nokia Mobile TV Approach
Figure 11 4: Nokia N92 Mobile TV Device
Figure 11 5: Rich Media Vision from Nortel

Table of Tables
Table 1 1: Analog TV Switch off
Table 1 2: Mobile TV Technologies
Table 1 3: Mobile TV Services
Table 2 1: Analog TV Switch off
Table 3 1: 2G, 3G and WiMAX Technologies
Table 3 2: Mobile TV Broadcast Spectrum Options
Table 3 3: Broadcast Mobile TV Services and Trials
Table 4 1: 3G Mobile TV Services
Table 4 2: Terrestrial Broadcast Only Mobile TV Services
Table 4 3: Satellite Only Based Mobile TV Services
Table 4 4: TU Media’s Demographic Details
Table 4 5: Service Providers Offering 3G and Terrestrial Broadcast Mobile TV
Table 5 1: Mobile TV Broadcast Networks
Table 6 1: Business Case Assumptions for 3G and WiMAX Technologies
Table 6 2: Business Case Assumptions for Broadcast Technologies
Table 9 1: Companies Consulted for this Report
Table 11 1: Vendors Interviewed for this report