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Italy and Spain Online: Young, Affluent Users Dominate


Published Date: May 2009
Published By: eMarketer
Page Count: 10
Order Code: R203-634
 
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Executive Summary
Internet Users and Penetration in Select Countries in Europe, 2008-2013 (millions and % of population)
Key Questions
The eMarketer View
Attitudes of Marketers in Europe Toward Online Advertising, 2009 (% of respondents)
Italy
Internet Usage Summary
Internet Users and Penetration in Italy, 2008-2013 (millions and % of population)
Internet Users in Italy, by Age and Gender, December 2008 (% of respondents)
Internet Users in Italy, by Age and Gender, 2008 (% of respondents in each group)
Broadband Households and Penetration in Select Countries in Western Europe, 2008-2013 (millions and % of total households)
Percent of Leisure Time Spent Online by Internet Users in Select Countries, 2008
Top 10 Online Activities of Internet Users in Italy, 2007 & 2008 (% of respondents)
Online Advertising Spending
Advertising Spending in Italy, by Media, 2005-2009 (billions of €)
Advertising Spending Share in Select Countries in Western Europe, by Media, 2009 (% of total)
Spain
Internet Usage Summary
Internet Users and Penetration in Spain, 2008-2013 (millions and % of population)
Internet Users in Spain, by Experience Online, October-December 2008 (% of respondents)
Frequency of Internet Usage Among Internet Users in Spain, by Age and Gender, 2008 (% of respondents in each group)
Broadband Households in Spain, by Access Technology, 2008-2013 (thousands and % of total households)
Online Activities of Internet Users in Spain, October-December 2008 (% of respondents)
Online Advertising Spending
Advertising Spending Growth in Spain, by Media, 2009 & 2010 (% change)
Mobile Phone Subscriptions in Select Countries, 2002 & 2007 (millions and CAGR)
Case Studies
Italy
Spain
Conclusions
Related Information and Links
Related Links
Contact
Report Contributors

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