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Home > Consumer Products > Consumer Products & Retail > Home Products
Lawn and Garden Products in the U.S., 8th Edition
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| Published Date:
July 2009
Published By:
Packaged Facts
Page Count:
247
Order Code:
R567-783
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- Chapter 1: Executive Summary
- The Overall L&G Market
- Scope of Study
- Areas Outside Scope
- Three L&G Product Categories: Equipment, Supplies, and Services
- Overall L&G Market Sales
- Table 1-1: Estimated Overall Retail Sales of the U.S. Lawn and Garden Market by Category, 2002-2009 (millions of dollars)
- Outlook: Market Growth
- Market Projections
- Table 1-2: Projected Retail Sales of the U.S. Lawn and Garden Market by Category, 2010-2014 (millions of dollars)
- Major L&G Marketers
- At the Retail Level: Home Centers on Top
- L&G Equipment
- Three Product Segments
- Regulation: EPA Phase III
- Watering Restrictions
- L&G Equipment Sales
- Table 1-3: Estimated U.S. Retail Sales of Lawn and Garden Equipment by Product Segment, 2002-2009 (millions of dollars)
- Gas-Powered OPE: Combined Unit Shipments
- Unit Trends: Walk-Behind Mowers
- L&G Equipment Projections
- Table 1-4: Projected Retail Sales of Lawn and Garden Equipment by Product Segment, 2010-2014 (millions of dollars)
- Major Marketers: OPE
- Major Marketers: Tools/Implements
- Major Marketers: Garden Hoses
- Green OPE
- Retail Share
- Number of OPE Owners/Purchasers: By Product Type
- L&G Supplies
- Fertilizers/Growth Media: Four Product Types
- Pest Control Supplies: Three Product Types
- Weed-and-Feed Products
- L&G Supplies Sales
- Table 1-5: Estimated U.S. Retail Sales of Lawn and Garden Supplies by Product Segment, 2002-2009 (millions of dollars)
- The Organic Sector: Size and Growth
- L&G Supplies Projections
- Table 1-6: Projected Retail Sales of Lawn and Garden Supplies by Product Segment, 2010-2014 (millions of dollars)
- Handful of Companies Dominate
- Scotts Miracle-Gro
- Spectrum Brands
- Organic L&G Marketers
- Retail Share
- Number of Purchasers: By Supplies Product Type
- Professional Lawncare Services
- Lawncare Operators (LCOs)
- LCO Appeal
- Lawn Care Operator Sales
- Table 1-7: Estimated Sales of Lawn Care Operators, 2002-2009 (millions of dollars)
- Lawn Care Operator Projections
- Table 1-8: Projected Sales of Professional Lawncare Services, 2010-2014 (millions of dollars)
- Most LCOs are Small Independents
- Leading Marketers
- Organic and IPM LCOs
- Estimated Number of LCO Users
- Chapter 2: The Overall Market
- Overview
- Scope of Study
- Areas Outside Scope
- Products/Services
- Three L&G Product Categories: Equipment, Supplies, and Services
- Government Regulation
- The EPA
- EPA and OPE
- EPA and Pest Control
- At the State Level
- At the Local Level
- Market Size, Growth and Composition
- Overview
- Overall L&G Market Sales
- Table 2-1: Estimated Overall Retail Sales of the U.S. Lawn and Garden Market, by Category, 2002-2009 (millions of dollars)
- Sales and Growth by Category
- Share by Category
- L&G Retail Share
- Table 2-2: Estimated Retail Share of U.S. Lawn and Garden Sales by Outlet Type, 2009
- Seasonality
- Regionality
- Factors in Future Growth
- Housing
- Sales of New/Existing Homes
- Table 2-3: Sales of New and Existing Homes, 2000-2009 (in thousands)
- Housing Starts
- Table 2-4: U.S. Housing Starts, 2000-2009 (in millions)
- Home Prices
- Mortgage Rates
- Glut and Foreclosures
- Housing and the L&G Market
- The Economy
- Breakdown
- L&G and the Economy
- Supply Shortages?
- Globalization and the Dollar
- Changes Loom
- Age Demographics
- Aging Boomers
- Table 2-5: U.S. Population, by Age Group, 2000-2010 (in millions)
- The Next Generation
- Climate
- Climate Change
- Drought
- Regulation
- Garden Lifestyles
- Waning Affluence
- Cocooning
- Green L&G
- Challenge and Opportunity
- Green L&G Concepts
- Edible Yards
- Food Gardening
- Opportunities in Food Gardens
- Projected Market Growth
- Overview
- Market Projections
- Table 2-6: Projected Retail Sales of the U.S. Lawn and Garden Market by Category, 2010-2014 (millions of dollars)
- Projections by Category
- The Marketers
- Size of Marketers
- Generalists vs. Specialists
- U.S. vs. Foreign Ownership
- Major L&G Marketers: Overview
- Major Marketers: Equipment
- Major Marketers: Supplies
- Major Marketers: Services
- Distribution and Retail
- Distribution Patterns: Direct vs. Intermediary
- Distributors Still Play Vital Role
- Regular Distribution Channels: Equipment/Supplies
- Anomalous Distribution: OPE Dealers and Lawn Services
- At the Retail Level: Home Centers on Top
- Home Depot
- Lowe’s Companies
- Wal-Mart
- Sears Holdings Co.
- Target
- Garden Centers/Nurseries
- Hardware Stores
- Other Retail Venues
- Direct Sales
- Chapter 3: Lawn and Garden Equipment
- Overview
- Three Product Segments
- Government Regulation
- OPE Focus
- CPSC, EPA, CARB
- Air Pollution Emissions Regulations
- EPA Phase III
- Note on CARB
- “Durability” Requirements
- Leaf Blower Restrictions
- Yard Waste Restrictions
- Watering Restrictions
- Market Size, Growth, and Composition
- L&G Equipment Sales
- Analysis: Equipment Growth Trends
- Table 3-1: Estimated U.S. Retail Sales of Lawn and Garden Equipment by Product Segment, 2002-2009 (millions of dollars)
- OPE: Sales Trends
- Tools/Implements: Sales Trends
- Watering/Spraying Equipment: Sales Trends
- Equipment Segment Shares
- Gas-Powered OPE: Combined Unit Shipments
- Gas-Powered OPE: Unit Share by Product Type
- Table 3-2: Share of Gas-Powered Outdoor Power Equipment Shipments by Product Type, 2008
- All Consumer Mowers: Unit Shipments
- All Consumer Mowers: Unit Share
- Gas-Powered Portable OPE: Combined Unit Shipments
- Portable OPE: Unit Share by Product Type
- Unit Trends: Walk-Behind Mowers
- Unit Trends: Lawn Tractors
- Unit Trends: Garden Tractors
- Unit Trends: Riding (Zero-Turn) Mowers
- Unit Trends: Tillers
- Unit Trends: Snow throwers
- Unit Trends: Trimmers
- Unit Trends: Handheld Leaf Blowers
- Unit Trends: Chainsaws
- Electric OPE Share
- Tools/Implements: Ownership
- Watering/Spraying Equipment: Guesstimated Shares
- Factors in Future Growth
- Introductory Note
- Factors in OPE Growth
- The Economy
- Demographics
- Climate
- Regulation
- New Products
- Factors in Tools/Implements Growth
- Factors in Watering/Spraying Equipment Growth
- L&G Equipment: Projections
- Category Projections
- Table 3-3: Projected Retail Sales of Lawn and Garden Equipment by Product Segment, 2010-2014 (millions of dollars)
- Projections by Segment
- The Marketers
- Size and Types of Marketers
- Manufacturing and Sourcing
- Many Marketers Have Deep Historical Roots
- U.S. vs. Foreign Marketers
- Most OPE Marketers Have Diversified Interests
- OPE Majors
- Marketers: Portable OPE
- Marketers: Electric OPE
- Tiller Marketers
- Crossover Mower/Tractor Marketers
- Major/Minor Marketers: Tools/Implements
- Reel Mower Marketers
- Wheeled Implements Marketers
- Composter Marketers
- Major/Minor Marketers: Watering/Spraying Equipment
- Table 3-4: Selected List of Lawn and Garden Equipment Marketers and Their Brands, 2009
- The Competitive Situation
- Continuity and Change
- Economic Pressure
- Attrition and Absorption
- M&A Activity
- Alliances/Partnerships
- Consolidation Speculation
- Consequences of Globalization
- Globalization Slows
- Traditional Strategies
- Competition in OPE
- Competition in Tools
- Competition in Watering Equipment
- Competitive Profiles: Major Equipment Marketers
- MTD Products
- Overview
- A Family Business
- OPE Brand Lines
- Private Label
- GardenWay: Into Tools—Then Supplies!
- Cracks in Distribution Strategy
- The Jenn Feng/McCulloch Saga
- Last Snow blower in Canada
- New Product Activity
- New Partnership
- The Toro Company
- Company Overview
- Sales Trends
- Response to Slowdown
- Two Divisions
- Professional Division
- Residential Division
- International Sales
- Residential Brand Lines
- Toro Brand Residential Mowers
- Toro Brand Residential Portable, Other OPE
- Lawn-Boy
- Residential Watering Equipment
- Betting on Water Conservation
- And Farming?
- New Product Activity
- Pollution Fine
- CATT
- Husqvarna AB
- Company Overview
- Electrolux Spin-Off
- Consumer Products
- U.S. Operations
- Poulan/Weed Eater
- Professional Products Reorganized
- Acquisitions
- Komatsu Zenoah (RedMax)
- Dixon Industries
- Gardena
- Jenn Feng (McCulloch)
- Unique Dealer Strategy
- New Product Activity
- The Automower: A Robotic Solar Hybrid
- Deere & Co
- Overview
- Sales Trends
- Commercial & Consumer Equipment Segment
- C&C Sales Trends
- Expanding Parts Distribution
- The Stihl Deal
- Dealer Wars Die Down
- John Deere Landscapes
- New Product Activity
- Kudos
- Briggs & Stratton Corp.
- Company Overview
- Business Segments
- Yard Power Products Group: Brands
- U.S. Manufacturing
- Vertical Integration Strategy
- Sales Trends
- Engines vs. Power Products
- Dominance in Engines
- Marketer Acquisitions
- Simplicity
- Murray
- “Made in America” vs. China
- B&S, Snapper, and Sears
- New Products Focus on Snapper
- Ames-True Temper
- Company Overview
- Extensive Brand Portfolio
- Ownership
- Sales Trends
- Is Something Amiss?
- Legacy Issues
- Old and New Days
- Brief Competitive Profiles: L&G Equipment Marketers
- Black & Decker
- Homelite
- Schiller Grounds Care, Inc.
- Country Home Products
- Stihl
- Tecumseh
- Fiskars Corp.
- Corona Clipper
- Tekni-Plex, Inc.
- Teknor Apex Co
- L.R. Nelson
- Bosch Group
- Rain Bird Corp.
- Melnor, Inc.
- Root-Lowell Mfg. Co
- New Product Trends: OPE
- Engine Trends
- Crossover OPE
- Zero-Turn Riders
- ZT Advances
- Robot and Solar Mowers
- Snow Blower Trends
- Portable OPE Trends
- Focus: Green OPE
- Efficiency
- Alternative Fuels
- Ethanol
- Biodiesel
- Propane
- Natural Gas
- Electric OPE
- Electric Mowers
- Focus: Neuton
- Battery Advances
- Non-Fuel Powered
- New Product Trends: Tools and Watering
- Proliferation
- Ergonomic Innovation
- Miscellaneous Tools/Implements Trends
- Watering Equipment Trends
- Table 3-5: Selected New Product Introductions, L&G Equipment, 2008-2009
- Distribution/Retail
- Distribution Patterns
- Retail Share
- Home Centers vs. OPE Dealers
- OPE Dealer Strategies
- Dealer Diversification
- Dealers on the Upswing
- Profile: Tractor Supply Co
- The Consumer
- Explanatory Note
- Number of Owners: All L&G Equipment
- Number of OPE Owners/Purchasers: By Product Type
- Table 3-6: Outdoor Power Equipment: Number of Households Owning and Recently Purchasing by Product Type, 2008 (millions of households)
- Factors Favoring Ownership: OPE
- Women and OPE Purchasing
- Walk-Behind Mower Owners
- Riding Mower and Garden Tractor Owners
- Tiller Owners
- Snow blower Owners
- String Trimmer Owners
- Hedge and Yard Trimmer Owners
- Blower Owners
- Factors Favoring Ownership: By OPE Brand
- Tools/Implements: Number of Owners by Product Type
- Table 3-7: Tools/Implements: Number of Households Owning and Recently Purchasing by Product Type, 2008 (millions of adult-headed households)
- Factors Favoring Ownership: Tools/Implements
- Table 3-8(a): Demographic Characteristics Favoring Ownership of Outdoor Power Equipment by Product Type, 2008
- Table 3-8(b): Demographic Characteristics Favoring Ownership of Outdoor Power Equipment by Product Type, 2008
- Table 3-9(a): Demographic Characteristics Favoring Ownership of Tools/Implements by Product Type, 2008
- Table 3-9(b): Demographic Characteristics Favoring Ownership of Tools/Implements by Product Type, 2008
- Table 3-10(a): Demographic Characteristics Favoring Ownership of OPE by Brand, 2008
- Table 3-10(b): Demographic Characteristics Favoring Ownership of OPE by Brand, 2008
- Table 3-10(c): Demographic Characteristics Favoring Ownership of OPE by Brand, 2008
- Chapter 4: Lawn and Garden Supplies
- The Products
- Two Product Segments
- Fertilizers/Growth Media: Four Product Types
- Fertilizers: Supplements, Not Foods
- Fertilizer Forms/Terminology
- Growth Media
- Pest Control Supplies: Three Product Types
- Weed-and-Feed Products
- Government Regulation
- Pesticides: Federal Regulation
- Pesticide Registration
- Labeling: Pesticides and Fertilizers
- FQPA and the EPA Pesticide Review
- Continuous Review
- Critics Urge New Regulatory Philosophy
- Fertilizer Restrictions/Bans
- Market Size, Growth, and Composition
- L&G Supplies Sales
- Table 4-1: Estimated U.S. Retail Sales of Lawn and Garden Supplies by Product Segment, 2002-2009 (millions of dollars)
- Segment Share: F/GM vs. Pesticide Products
- Analysis: Growth by Segment
- The Organic Sector: Size and Growth
- Table 4-2: Retail Sales of Organic L&G Products, Market Size and Growth, 2003-2009 (millions of dollars)
- Popularity of Supplies: By Product Type
- Retail Share
- Regionality
- Factors in Future Growth
- Introductory Note
- Factors in Overall Supplies Growth
- Economy/Housing
- Fertilizer Prices
- Age Demographics
- Regulation
- Climate
- Factors in Organic Supplies Growth
- Pricing Factors
- Supply Factors
- Climate Factors
- Age Demographic Factors
- Cultural Factors
- Market Factors
- Education and Labor Factors
- L&G Supplies: Projections
- Category Projections
- Table 4-3: Projected Retail Sales of Lawn and Garden Supplies by Product Segment, 2010-2014 (millions of dollars)
- Projections by Segment
- The Marketers
- Size and Types of Marketers
- Conventional vs. Organic/Natural Marketers
- Handful of Companies Dominate
- Scotts Miracle-Gro
- Spectrum Brands
- Second-Tier Marketers: Fertilizers, Plant Food, and Potting Soil
- Top Marketers in Minor F/GM Segments
- Second-Tier Marketers: Pesticides
- Professional Supplies Marketers
- Global Chemical Giants
- Organic L&G Marketers
- Table 4-4: Selected List of U.S. Lawn and Garden Supplies Marketers, 2009
- The Competitive Situation
- F/GM Competition
- Quasi-Monopoly and Its Discontents
- The Organic Threat to SMG
- Pesticides Competition
- Traditional Strategies
- Competitive Profiles: Major L&G Supplies Marketers
- Scotts Miracle-Gro
- Overview
- Retail Concentration
- The Expansive SMG Spectrum
- Sales Trends
- Business Segments: Sales
- The Global Consumer Segment
- North American vs. International Consumer Sales
- SMG Brand Lines
- New Products
- Scotts and Advertising
- Scotts and Debt
- Scotts and Pricing
- Regional Grand Strategy
- Sales Force and Distribution Trends
- New Promotions
- Extending Retail Reach
- Scotts and Organic F/GM
- Smith & Hawken
- Scotts and the Spectrum Absorption
- Outlook
- Spectrum Brands
- Company Overview
- Bankruptcy
- Home and Garden Liquidation
- Retains Pesticides
- Brief Competitive Profiles: L&G Supplies Marketers
- Central Garden and Pet
- Green Light Co
- Easy Gardener Products
- Bonide Products
- Woodstream Corp.
- Sun Gro Horticulture
- Espoma
- TerraCycle
- Schultz Co
- New Product Trends
- Trends: Synthetic Supplies
- Combo Products: F/GM
- Combo Products: Pesticides
- Moisture Control
- Maximum or Fortified Strength
- Convenience
- Specific-Application Products
- Stabilized Nitrogen
- Fire Ant Killers
- Trends: Organic Supplies
- Compost
- Table 4-5: Selected Marketers of Compost, 2009
- Compost Tea
- Table 4-6: Selected Marketers of Compost Tea, 2009
- Documenting Compost Benefits
- Advancing Compost Technology
- Compost Problems
- Organic Fertilizer Blends
- Hybrid Fertilizers
- Trendy Ingredients: Menefee Humates
- Ascophyllum Nosodum
- Fish Hydrolysate
- Encapsulated Gypsum
- Biochar (“Terra Preta”)
- Corn Gluten
- Bio-Controls
- Neem
- Table 4-7: Selected Marketers of Neem Products, 2009
- Karanja Oil
- Distribution and Retail
- Distribution Patterns
- Wide Range of Retail Outlets
- Retail Share
- Garden Centers/Nurseries
- Expanding Organic/Natural Retail Presence
- Greening GC/Ns
- Focus: Specialty Organic/Natural Stores
- Cooperative Buying Groups
- Urban Outfitters/Terrain
- The Consumer
- Overview
- Number of Purchasers: By Supplies Product Type
- Factors Favoring Purchase: L&G Supplies
- Organic Supplies: Anomalous Profiles
- Regionality of Purchasing
- Natural/Organic L&G Users
- Table 4-8(a): Demographic Characteristics Favoring Ownership of Lawn and Garden Supplies by Product Type, 2008
- Table 4-8(b): Demographic Characteristics Favoring Ownership of Lawn and Garden Supplies by Product Type, 2008
- Chapter 5: Professional Lawncare Services
- Professional Services
- Focus on Treatment
- Lawncare Operators (LCOs)
- The Standard Treatment Program
- Customized Programs
- Integrated Pest Management (IPM)
- Natural/Organic Treatment Programs
- Enhanced Services
- Fungicide Treatments
- Prices for Programs
- Market Size and Growth
- Lawn Care Operator Sales
- Table 5-1: Estimated Sales of Lawn Care Operators, 2002-2009 (millions of dollars)
- Analysis: LCO Growth Trends
- Factors in Future Growth
- Introductory Note
- The Housing Bust
- Slowing Economy
- Gas Prices
- Aging Baby Boomers
- Canada Trends
- IPM Adaptation
- U.S. LCOs Stand Pat
- RISE and Project Evergreen
- Immigrant Labor
- Weather
- Expanding Services
- Management Challenges
- Software and Marketing
- Consolidation Scenario
- Incorporating Alternative Techniques
- Professional Lawncare Services: Projections
- Category Projections
- Table 5-2: Projected Sales of Professional Lawncare Services, 2010-2014 (millions of dollars)
- The Marketers
- Most are Small Independents
- Leading Marketers
- Competitive Profile: ServiceMaster
- Overview
- Acquired by Clayton, Dubilier & Rice
- TruGreen
- TruGreen LawnCare Options
- Brief History
- Consumer Complaints
- A Grand Makeover
- Targeted Lawn Care SM
- Brief Competitive Profiles
- Scotts LawnService
- Weed Man
- Lawn Doctor
- NaturaLawn
- Focus: Organic LCOs
- Numbers Rising
- Organic LCOs: Different Approaches
- The Future of Organic LCOs
- The Consumer
- Estimated Number of LCO Users
- Service Users Display Strong Upscale Profile
- Appendix: Addresses of Selected Marketers
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