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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Marketing to Life Scientists 2006 - Capitalizing on Media Engagement
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| Published Date:
November 2006
Published By:
BioInformatics, LLC
Page Count:
158
Order Code:
R158-107
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- Key Findings and Executive Overview
- Media Engagement
- Media Engagement Score
- Validating the score
- Questionnaire Overview
- Questionnaire Design
- Analytical Techniques
- Demographics
- Presentation and Analysis of the Data
- (Blue text denotes questions used to calculate Media Engagement Score)
- Screening Question
- Suppliers of core products used in the lab
- General Marketing Preferences
- Overall importance of staying abreast of new products to support research
- Most common ways to learn about vendors and their products and services
- Most influential factors in deciding to purchase a new product or service
- Number of times new products were evaluated or purchased in the last 12 months
- Segmentation analysis of General Marketing preferences by level of media engagement
- Printed Catalogs
- Most likely action on receiving an unsolicited catalog
- Importance of specific features in a print catalog
- Importance of receiving a print catalog if the information is available on the Web
- Number of times referred to a print catalog when evaluating a product in the last 12 months
- Vendor with the most useful print catalog
- Segmentation analysis of Print Catalog preferences by level of media engagement
- Vendor Web Sites
- Average hours per week spent visiting vendor Web sites
- Usefulness of specific features of vendor Web sites
- Reasons of most interest for receiving an unsolicited email from a vendor
- Types of vendors from whom respondents are likely to open unsolicited email
- Number of times registered at a Web site to receive product information in the last 12 months
- Vendor with the most useful Web site
- Segmentation analysis of Web site preferences by level of media engagement
- Direct Mail—Print
- Average number of direct mail pieces received per week
- Percent of direct mail opened
- Influential factors in deciding to open and read unsolicited mail
- Preferred course of action when more information is needed
- Importance of printed technical newsletters when the information is available on the vendor’s Web site
- Number of times sought more information after receiving a mail piece in the last 12 months
- Segmentation analysis of Direct Mail preferences by level of media engagement
- Sales Representatives
- Activities that contribute to the effectiveness of sales reps
- Reasons of most interest for receiving an unsolicited phone call from a sales rep
- Number of on-site vendor “mini-shows” attended in the last 12 months
- Usefulness of the information provided at the on-site “mini-shows”
- Number of times scheduled a meeting with a sales rep in the last 12 months
- Vendor with the best-trained, most effective sales reps
- Segmentation analysis of Sales Rep preferences by level of media engagement
- Print Advertising
- Most valuable professional journals or publications
- Factors that most often draw attention to a print ad
- Frequency of requesting more information from a vendor immediately after seeing a print ad
- Most likely reaction to an interesting print ad
- Number of times sought more information after seeing an ad in the last 12 months
- Vendor with the best print ads
- Segmentation analysis of Print Advertising preferences by level of media engagement
- Scientific Meetings and Exhibit Halls
- Number of major scientific meetings respondents plan to attend in 2006
- Percent of time at a scientific meeting spent visiting exhibitor booths
- Factor that is most likely to cause a visit to a vendor’s booth
- Preferred scientific meeting
- Number of times spent 15 minutes or more at a vendor booth in the last 12 months
- “Coolest” vendor booth
- Segmentation analysis of Meeting and Exhibit preferences by level of media engagement
- Supplier Evaluation—Media Engagement
- Thoroughness with which marketing materials from 30
life science suppliers are read
- Demographics
- Years in Research
- Gender
- Budget Authority—Consumables
- Budget Authority—Instruments
- Market Segment
- Job Position
- Region
- Areas of Research
- Segmentation analysis of survey demographics by level of media engagementOrder custom cross-tabulations of the survey data with your report!
- Appendices
- Insights and Perspectives:
How do scientists see through marketing hype?
- Other Recent Publications
- About BioInformatics
- Our Valued Clients
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