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Home  > Consumer Products  >  Consumer Products & Retail  >  Retail

How To Manage Churn and Increase Retention


Published Date: February 2007
Published By: iReach
Page Count: 15
Order Code: R3471-7
 
DescriptionTable of ContentsSearch Inside
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1.0 Introduction
1.1 Trends
1.2 Challenges
2.0 Understanding Customer Interactions & Changing Business Requirements
2.1 Customer Experience Management V Customer Relationship Management
3.0 Retention Strategies
3.1 Ask
3.2 Aggregate
3.3 Award
3.4 Activate
3.5 Analyze
3.6 Act
4.0 Retention Marketing
4.1 Meeting and Exceeding Customers expectations
4.2 Customer Service
4.3 Penetration Marketing
4.4 Defection Prevention
4.5 Continuous Relationship Selling
4.6 Loyalty programs
4.7 Win back
5.0 Future Issues
5.1 Broadbant Telephony
5.2 Tailored Broadband Services

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