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Retail
How To Manage Churn and Increase Retention
Published Date:
February 2007
Published By:
iReach
Page Count:
15
Order Code:
R3471-7
$970.00 Online Download
$970.00 Hard Copy Mail Delivery
$970.00 CD-ROM Mail Delivery
$1,940.00 Global Site License
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Description
Table of Contents
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1.0 Introduction
1.1 Trends
1.2 Challenges
2.0 Understanding Customer Interactions & Changing Business Requirements
2.1 Customer Experience Management V Customer Relationship Management
3.0 Retention Strategies
3.1 Ask
3.2 Aggregate
3.3 Award
3.4 Activate
3.5 Analyze
3.6 Act
4.0 Retention Marketing
4.1 Meeting and Exceeding Customers expectations
4.2 Customer Service
4.3 Penetration Marketing
4.4 Defection Prevention
4.5 Continuous Relationship Selling
4.6 Loyalty programs
4.7 Win back
5.0 Future Issues
5.1 Broadbant Telephony
5.2 Tailored Broadband Services
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